Digital Marketing Specialist III

📌 Core Information

🔹 Job Title: Digital Marketing Specialist III

🔹 Company: Thermo Fisher Scientific

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing strategies to achieve business objectives and improve online presence
• Developing, building, and running digital marketing campaigns across various platforms
• Leading a team of digital marketing professionals and managing the digital marketing budget
• Analyzing and optimizing campaign performance to meet key performance indicators and return on investment goals
• Staying up-to-date with industry trends, technologies, and methodologies

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership skills. The ideal candidate will have a proven track record in digital marketing and experience managing a team.

📋 Key Responsibilities

✅ Develop, build, and run digital marketing campaigns across Google Ads, Adobe Ads, and Paid Social Media platforms (LinkedIn and Meta)

✅ Analyze and optimize campaign performance to meet and exceed key performance indicators and return on investment goals

✅ Lead a team of digital marketing professionals, providing guidance, mentorship, and performance management to achieve departmental goals

✅ Handle the digital marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution

✅ Generate detailed reports on campaign performance, insights, and recommendations for continuous improvement

✅ Stay up-to-date with the latest industry trends, technologies, and methodologies

ASSUMPTION: The role requires strong analytical skills to interpret data and make data-driven decisions, as well as excellent communication and social skills to collaborate with team members and internal business partners.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 3-5 years of hands-on experience in handling search ads (Google, Bing), programmatic display (Google, Adobe), and social media advertising (LinkedIn, Meta). 1+ years managing a team, with proven leadership skills.

Required Skills:

• Strong analytical ability to interpret data and make data-driven decisions
• Excellent communication and social skills, collaborating with team members and internal business partners
• Proficiency in using Paid Digital Marketing Channel tools and platforms (i.e: Google Ads, LinkedIn Advertising, Meta Advertising, Adobe Ad Cloud)
• Strong project management skills with the ability to manage multiple ongoing projects
• Consistent track record of developing and implementing digital marketing tactics

Preferred Skills:

• Experience in the life sciences or healthcare industry
• Certifications in Google Ads, LinkedIn Marketing, or Meta Advertising
• Knowledge of SEO, SEM, and content marketing strategies

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Thermo Fisher Scientific and the need to collaborate with internal business partners.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and career growth.
• Work in a collaborative and innovative environment.

Working Hours: Standard (Mon-Fri, 9:00 AM - 5:30 PM IST, with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an AI-estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Thermo Fisher Scientific is the world leader in serving science, with annual revenue exceeding $40 billion.

Company Size: 10,001+ employees. Working in a large organization like Thermo Fisher Scientific offers opportunities for career growth and exposure to diverse projects.

Founded: 1956. Thermo Fisher Scientific has a rich history and extensive experience in serving the science community.

Company Description:

• Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion.
• Their mission is to enable their customers to make the world healthier, cleaner, and safer.
• They serve customers in industries such as life sciences research, analytical challenges, laboratory productivity, patient diagnostics and therapies, and pharmaceutical services.

Company Specialties:

• Analytical Instruments
• Laboratory Supply Chain Programs and eCommerce
• Laboratory Equipment
• Lab Services
• Specialty Diagnostics
• Life Sciences
• Pharma Services and CDMO

Company Website: thermofisher.com

ASSUMPTION: Thermo Fisher Scientific's extensive global presence and diverse product offerings provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, hands-on campaign management, and team leadership skills.

Reporting Structure: The Digital Marketing Specialist III will report directly to the Digital Marketing Manager and will oversee a team of digital marketing professionals.

Work Arrangement: On-site. The role is based in Bangalore, India, and requires regular on-site presence.

Growth Opportunities:

• Potential career progression to Senior Digital Marketing Specialist or Digital Marketing Manager roles.
• Opportunities to work on diverse projects and collaborate with cross-functional teams.
• Access to professional development and training opportunities within the organization.

ASSUMPTION: Given Thermo Fisher Scientific's size and global presence, there are ample opportunities for career growth and professional development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office. Thermo Fisher Scientific's Bangalore office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 5th floor, building no. 3, Prestige technostar, Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and vibrant culture.
• The city offers a mix of traditional Indian culture and modern amenities, providing a unique living experience.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Standard (Monday to Friday, 9:00 AM - 5:30 PM IST, with a 1-hour lunch break). The role may require occasional work outside of regular hours to meet project deadlines.

ASSUMPTION: Bangalore's thriving tech industry and vibrant culture make it an attractive location for professionals in the digital marketing field.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Thermo Fisher Scientific careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the role's responsibilities, required skills, and career growth opportunities.
• Background check and offer extension for successful candidates.

Key Assessment Areas:

• Digital marketing campaign management and optimization skills.
• Leadership and team management abilities.
• Analytical skills and data-driven decision-making capabilities.
• Communication and collaboration skills, both written and verbal.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing campaign management experience, team leadership skills, and analytical abilities.
• Provide specific examples of successful digital marketing campaigns you've managed and the results you achieved.
• Demonstrate your understanding of the role's responsibilities and Thermo Fisher Scientific's mission and values in your application materials.

ATS Keywords: Digital Marketing, Google Ads, Adobe Ads, Paid Social Media, Campaign Performance, Team Management, Budget Management, Analytical Skills, Communication Skills, Project Management, SEO, SEM, Content Marketing

ASSUMPTION: Thermo Fisher Scientific's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Google Ads
• Adobe Ad Cloud
• LinkedIn Advertising
• Meta Advertising
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in using Paid Digital Marketing Channel tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Accountability
• Innovation
• Performance
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with data and using it to make informed decisions?
• Do you have a proven track record of achieving results and meeting goals?

ASSUMPTION: Thermo Fisher Scientific values candidates who are a strong cultural fit and align with their mission, values, and work style.

⚠️ Potential Challenges

• The role may require occasional work outside of regular hours to meet project deadlines.
• Managing a team and ensuring efficient allocation of resources can be challenging, especially in a dynamic and fast-paced environment.
• Staying up-to-date with the latest industry trends, technologies, and methodologies can be time-consuming and requires continuous learning and adaptation.
• Working in a large organization may present challenges in terms of communication, decision-making, and navigating internal politics.

ASSUMPTION: While there may be challenges associated with this role, Thermo Fisher Scientific offers a supportive work environment and opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Specialist III roles, this position may offer more responsibility in terms of team management and budget allocation.
• Thermo Fisher Scientific's global presence and diverse product offerings provide unique opportunities for professional growth and development.
• Career progression in this role may lead to Senior Digital Marketing Specialist or Digital Marketing Manager positions within the organization.

ASSUMPTION: While this role shares similarities with other Digital Marketing Specialist III positions, its unique aspects make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a targeted Google Ads campaign to increase brand awareness and drive website traffic for a new product launch.
• Optimizing a LinkedIn Advertising campaign to improve click-through rates and reduce cost-per-click for a recruitment campaign.
• Analyzing campaign performance data to identify trends, make data-driven decisions, and improve overall campaign effectiveness.

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with the Digital Marketing Specialist III role at Thermo Fisher Scientific.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall digital marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Thermo Fisher Scientific support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
• How does Thermo Fisher Scientific foster a culture of innovation and collaboration?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing campaign management experience, team leadership skills, and analytical abilities.
• Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
• Demonstrate your understanding of the role's responsibilities and Thermo Fisher Scientific's mission and values in your application materials.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.