Digital Marketing Specialist III

📌 Core Information 🔹 Job Title: Digital Marketing Specialist III 🔹 Company: Renishaw 🔹 Location: Home based-Illinois 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 20, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading search engine marketing initiatives to optimize online presence and drive traffic. - Managing SEO and SEM strategies, including keyword research, on-page optimization, and paid search campaigns. - Providing training and mentorship to new search marketing employees and stakeholders. - Ensuring compliance with governance policies and data privacy standards. - Collaborating with multiple business units to minimize conflicts and maximize results. ASSUMPTION: This role requires a strong background in B2B search marketing, with a focus on global strategies. The ideal candidate will have experience managing SEO and SEM campaigns, as well as a solid understanding of data analysis and project management. 📋 Key Responsibilities ✅ Develop and implement SEO strategy to improve organic search rankings and drive high-quality, relevant traffic for multiple business units. ✅ Perform keyword research and analysis for corporate and cross-business unit initiatives, based on business requirements to identify opportunities and optimize on-page and off-page SEO factors. ✅ Manage technical SEO aspects, including website architecture, on-page markup, crawlability, and indexability to enhance search engine visibility. ✅ Implement schema markup to provide structured data that enhances search engine understanding of our content. ✅ Develop and maintain a comprehensive URL strategy to ensure user-friendly and SEO-friendly URLs. ✅ Implement HREFLang tags to support international SEO efforts, targeting multiple languages and regions. ✅ Manage webmaster and search console properties and administer access to business unit colleagues to aid in their SEO efforts. ✅ Create and manage paid search brand campaigns, including Google Ads (AdWords), Bing Ads, and other relevant platforms to benefit various business units. ✅ Develop and optimize ad copy, landing pages, and bid strategies to maximize ROI. ✅ Monitor campaign performance, manage invoicing and budgets, and adjust strategies as needed to meet goals. ✅ Manage Google and Microsoft MCC accounts within which corporate and business unit sub-accounts reside. Monitor invoicing status and coordinate with business units to ensure timely payment of invoices. ✅ Create / manage universal conversion tags in native search platforms, in collaboration with business unit stakeholders. ✅ Provide training and mentorship to new search marketing employees, agencies, and contractors, ensuring they are well-versed in the company’s strategy and goals for search marketing. ✅ Develop and conduct training programs and documentation of current strategy. ✅ Develop content strategies for company-level pages that support SEO and SEM efforts and serve as a consultant for the content teams to ensure that website content is search-engine friendly and aligned with SEO best practices for diverse business units. ✅ Develop test and learn plan, using data to optimize performance of organic and paid efforts. ✅ Provide regular performance reports on corporate search initiatives, based on business unit requirements with actionable insights to optimize campaigns and SEO results. ✅ Stay informed and create presentations about industry trends, competitor strategies, and changes in search engine algorithms to support the varied needs of our business units. ✅ Manage marketing systems such as AdWords (Google Ads) and Searchmetrics to maximize results and achieve business objectives. ✅ Stay updated on the latest features and tools provided by these systems and cascade to relevant teams. ✅ Manage user access to tools according to security policy standards. ✅ Minimize business unit conflicts in paid and organic campaigns and tactics. ✅ Implement and enforce governance policies and guidelines related to data, privacy, and compliance as they pertain to search marketing activities across business units with a global perspective. ✅ Ensure that marketing efforts align with regulatory and industry standards while managing data responsibly on a global scale. ASSUMPTION: This role requires strong analytical skills, proficiency in Google Ads, and excellent communication abilities. The ideal candidate will have experience managing multiple projects and deadlines simultaneously, as well as a proven ability to collaborate and influence others internally and externally. 🎯 Required Qualifications Education: - Bachelor's degree in marketing, business, or a related field. Experience: - Proven experience in B2B search marketing, including SEO and SEM, with a strong focus on global strategies. - In-depth knowledge of SEO tools and best practices for international markets. - Proficiency with Google Ads (AdWords) and other search advertising platforms for global campaigns. Google Adwords certification required. - Strong analytical skills and the ability to make data-driven decisions with a global context. - Excellent written and verbal communication skills. - Adept at staying up-to-date with industry trends and best practices. - Must be comfortable in a fast-paced, ever-changing environment working with tight deadlines across multiple key stakeholders and a need for quick response. - Strong competency in project management and organization with ability to lead multiple projects/deadlines. - Experience with SiteCore or other enterprise CMS preferred. - Critical thinker and problem solver with a proven ability to uncover insights and optimize programs to meet goals using analytics. - Highly influential communicator with excellent written and verbal communication skills. - Self-starter and passionate with strong bias towards driving results. - Strong attention to detail. - Proficient in business software applications including Microsoft Office (Outlook, Word, Excel, Project, SharePoint, PowerPoint, Teams). - Must be comfortable being in client/stakeholder facing and engaging multiple teams within the organization, leading coordination for large projects. - Proven ability to manage multiple workstreams/timelines simultaneously while recognizing dynamic and shifting priorities and adjusting schedules and deliverables accordingly. - History of collaborative, collegial working relationships, preferably in a matrix model; negotiates with and influences others internally and externally. 💰 Compensation & Benefits Salary Range: $107,900.00 - $179,900.00 (Illinois) Benefits: - Health, Protection, Retirement, Financial, and Wellbeing Coverage Options - Time Away From Work - Subsidy for medical and dental coverage through the Aon Active Health Exchange™ Working Hours: 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Automation Machinery Manufacturing Company Size: 5,001-10,000 employees Founded: 1973 Company Description: Renishaw is a leading engineering and scientific technology company, with expertise in precision measurement and healthcare. The company supplies products and services used in applications as diverse as jet engine and wind turbine manufacture, through to dentistry and brain surgery. It is also a world leader in the field of additive manufacturing (also referred to as 3D printing), where it designs and makes industrial machines which ‘print'​ parts from metal powder. Renishaw is a global business, with over 5,000 employees located in the 36 countries where it has wholly owned subsidiary operations. The majority of R&D work takes place in the UK, with the largest manufacturing sites located in the UK, Ireland, and India. For the year ended June 2024, Renishaw recorded sales of £691.3 million, of which 95% was due to exports. The company's largest markets are China, USA, Japan, and Germany. Renishaw is guided by its purpose: Transforming Tomorrow Together. This means working with its customers to make the products, create the materials, and develop the therapies that are going to be needed for the future. Company Specialties: - Metrology - Measurement - Calibration - Position feedback - Industry 4.0 - Machine tools - Angle encoders - Linear encoders - Rotary encoders - Absolute encoders - Magnetic encoders - Touch probes - Additive manufacturing - 3D printing - Metal 3D printing - Neurosurgery - CAD/CAM dentistry - Medical technology - Surgical planning software - Raman spectroscopy - Medical implants Company Website: https://www.renishaw.com 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Senior Manager of Search Marketing. Work Arrangement: On-site, with the option for hybrid work arrangements in the future. Growth Opportunities: - Opportunities for professional development and career advancement within the search marketing team. - Potential to take on more responsibilities and lead larger projects as the team grows. - Exposure to diverse business units and global markets, providing a well-rounded understanding of the company's operations. ASSUMPTION: This role offers a unique opportunity to work in a dynamic, global environment, collaborating with various business units to drive search marketing success. The ideal candidate will be comfortable working in a fast-paced, ever-changing environment and have a strong bias towards driving results. 🌍 Location & Work Environment Office Type: Home-based, with the option to work on-site at the company's Illinois location. Office Location(s): Illinois, USA Geographic Context: - Illinois is located in the Midwestern United States, with a humid continental climate. - The state is known for its diverse landscapes, including prairies, forests, and wetlands, as well as its rich history and cultural attractions. - Illinois is home to several major cities, including Chicago, the third-most populous city in the United States. Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday. ASSUMPTION: This role may require occasional travel to other Renishaw locations or client sites, as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers portal. 2. Phone or video screening with the hiring manager or HR representative. 3. In-depth phone or video interview with the Senior Manager of Search Marketing. 4. Final on-site or virtual interview with the Director of Marketing Operations. Key Assessment Areas: - Technical SEO and SEM skills, including keyword research, on-page optimization, and paid search campaign management. - Analytical and problem-solving abilities. - Communication and presentation skills. - Cultural fit and alignment with Renishaw's values and work environment. Application Tips: - Tailor your resume and cover letter to highlight relevant search marketing experience and skills. - Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership, and teamwork. - Research Renishaw's industry, competitors, and recent projects to demonstrate your understanding of the company and its goals. - Practice your presentation skills, as you may be asked to deliver a short presentation on a search marketing topic during the interview process. ATS Keywords: SEO, SEM, Google Ads, Bing Ads, keyword research, on-page optimization, paid search campaign management, data analysis, project management, communication, training, content strategy, analytics, collaboration, problem-solving, attention to detail, CMS, global search marketing, B2B search marketing. ASSUMPTION: The interview process for this role may include assessments of your technical skills, as well as your ability to work effectively in a global, matrixed organization. Be prepared to discuss your experience with SEO and SEM tools, as well as your understanding of global search marketing trends and best practices. 🛠️ Tools & Technologies - Google Ads (AdWords) - Bing Ads - Searchmetrics - Google Analytics - Microsoft Office Suite (Outlook, Word, Excel, Project, SharePoint, PowerPoint, Teams) - SiteCore or other enterprise CMS - SEO tools (e.g., SEMrush, Ahrefs, Moz) - Paid search platform tools (e.g., Kenshoo, Acquisio, Marin Software) ASSUMPTION: The ideal candidate will have experience with the tools listed above and be comfortable learning new tools as needed to perform their job effectively. 👔 Cultural Fit Considerations Company Values: - Innovation - Precision - Integrity - Partnership - Sustainability Work Style: - Collaborative and collegial, with a focus on teamwork and cross-functional collaboration. - Results-driven and focused on delivering high-quality work on time. - Adaptable and comfortable working in a fast-paced, ever-changing environment. - Strong communication and presentation skills, with the ability to influence others internally and externally. Self-Assessment Questions: 1. How do your personal values align with Renishaw's company values? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? 3. Can you provide an example of a successful cross-functional collaboration project you've worked on? What was your role, and what was the outcome? 4. How do you approach learning new tools or technologies to improve your work efficiency? ASSUMPTION: Renishaw values candidates who are passionate about their work, committed to delivering high-quality results, and able to thrive in a dynamic, global environment. The ideal candidate will be a strong communicator, comfortable working in a matrixed organization, and able to adapt to change quickly. ⚠️ Potential Challenges 1. Global Scope: Working with multiple business units across different regions and time zones may present communication and coordination challenges. 2. Data Privacy and Compliance: Ensuring compliance with data privacy regulations and industry standards may require additional effort and attention to detail. 3. Stakeholder Management: Balancing the needs and priorities of multiple business units and stakeholders may be challenging at times. 4. Technical SEO Complexities: Managing technical SEO aspects, such as schema markup, URL strategy, and HREFLang implementation, may require additional time and resources. ASSUMPTION: The ideal candidate will be comfortable working in a complex, global environment and have experience managing multiple projects and stakeholders simultaneously. Strong communication, project management, and problem-solving skills will be essential for success in this role. 📈 Similar Roles Comparison 1. Digital Marketing Manager (B2B): This role focuses more on overall digital marketing strategy, including SEO, SEM, social media, and content marketing. The Digital Marketing Specialist III role is more specialized in search engine marketing. 2. SEO Specialist/Manager: SEO-focused roles may not include SEM responsibilities or the global scope of this role. The Digital Marketing Specialist III role requires a broader understanding of search marketing and the ability to manage both SEO and SEM campaigns. 3. SEM Specialist/Manager: SEM-focused roles may not include SEO responsibilities or the global scope of this role. The Digital Marketing Specialist III role requires a strong understanding of both SEO and SEM, as well as the ability to manage global campaigns. ASSUMPTION: The Digital Marketing Specialist III role is unique in its focus on global search engine marketing, requiring a strong understanding of both SEO and SEM, as well as the ability to manage multiple business units and stakeholders. 📝 Sample Projects 1. Global SEO Audit: Conduct a comprehensive audit of the company's global website presence, identifying opportunities for improvement and providing actionable recommendations to enhance organic search visibility. 2. Paid Search Campaign Optimization: Analyze and optimize existing paid search campaigns to improve performance, reduce costs, and maximize ROI for multiple business units. 3. International SEO Strategy Development: Develop and implement a global SEO strategy that targets multiple languages, regions, and business units, ensuring alignment with local market needs and regulatory requirements. ASSUMPTION: These sample projects illustrate the global scope and complexity of the Digital Marketing Specialist III role, requiring a strong understanding of both SEO and SEM, as well as the ability to manage multiple projects and stakeholders simultaneously. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role, and how they may evolve over time? 2. Team Structure: How is the search marketing team structured, and who will I be working closely with in this role? 3. Global Scope: How does the company support employees working on global projects, and what resources are available to ensure success? 4. Data Privacy and Compliance: What specific data privacy and compliance challenges does the company face, and how does this role contribute to addressing them? 5. Career Growth: What opportunities are there for professional development and career advancement within the search marketing team and the company as a whole? ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company's global operations, ensuring a strong fit for both you and the organization. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant search marketing experience and skills. 3. Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership, and teamwork. 4. Research Renishaw's industry, competitors, and recent projects to demonstrate your understanding of the company and its goals. 5. Practice your presentation skills, as you may be asked to deliver a short presentation on a search marketing topic during the interview process. 6. Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.