📌 Core Information
🔹 Job Title: Digital Marketing Specialist (India)
🔹 Company: Wing Assistant
🔹 Location: New Delhi, India
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing campaigns across various platforms
- Ensuring brand consistency and increasing customer engagement
- Managing contact databases and assisting with lead generation
- Researching influencers, compatible products, and businesses for partnerships
- Setting up accounts, liaising with affiliates, and managing affiliate partners' payouts
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Manage and execute digital marketing campaigns on various platforms
✅ Ensure branding consistency across all accounts and channels
✅ Create events or promos to increase customer engagement
✅ Manage contact databases and assist with lead generation activities
✅ Research influencers, compatible products, and businesses for strategic partnerships
✅ Set up accounts, liaise with affiliates, and manage affiliate partners' payouts
✅ Monitor KPIs, modify bids or budgets, and review keyword performance
✅ Gather information on the brand's audience profiles and develop a content strategy with internal teams
✅ Conduct SEO strategies and keyword research
✅ Conduct general administration and use tweak builders to tweak content
✅ Perform ad hoc tasks as required
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong multitasking and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in any field or professional certification in marketing or business-related courses
Experience: 2+ years experience in social media or 1-2 years in digital marketing
Required Skills:
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Working knowledge of content management systems
- Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Compelling portfolio of work over a wide range of creative projects
Preferred Skills:
- Experience with SEO tools and strategies
- Familiarity with marketing automation tools
- Knowledge of HTML and CSS
ASSUMPTION: Candidates should have a strong foundation in digital marketing principles and be eager to learn and adapt to new tools and strategies.
💰 Compensation & Benefits
Salary Range: INR 4-6 lakhs per annum (based on experience and skills)
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for digital marketing specialists with 2-5 years of experience in India.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, providing remote talent to small businesses, startups, and enterprises for various tasks such as social media management, executive assistance, data entry, and more.
Company Size: Wing Assistant has 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration.
Founded: Wing Assistant was founded in 2018, with a mission to provide top-tier remote talent to businesses worldwide.
Company Description:
- Wing Assistant aims to be the one-stop shop for companies looking to build world-class teams and place their operations on autopilot.
- The company specializes in providing virtual assistants, data entry services, and other remote support to help businesses grow and succeed.
- Wing Assistant is committed to delivering exceptional customer service and supporting its clients' needs.
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's focus on remote work and global talent makes it an attractive option for job seekers looking to work from home and gain international experience.
📊 Role Analysis
Career Level: This role is suitable for intermediate-level digital marketing professionals with 2-5 years of experience.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or a similar role.
Work Arrangement: This is a remote, full-time position with US work hours (20-40 hours per week).
Growth Opportunities:
- Progression to senior or management roles within the marketing department
- Expanding skills and expertise in digital marketing strategies and tools
- Potential to work on international marketing campaigns and gain global experience
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Remote (100% work-from-home)
Office Location(s): New Delhi, India
Geographic Context:
- New Delhi is the capital city of India, offering a vibrant and diverse cultural experience.
- The city is well-connected by public transportation, making it easy for employees to commute to nearby offices (if required) or work remotely.
- New Delhi has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: US work hours (20-40 hours per week)
ASSUMPTION: The remote work environment offers flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Assessment test to evaluate digital marketing skills
- Interview with the hiring manager or a member of the marketing team
- Final decision and offer
Key Assessment Areas:
- Digital marketing knowledge and strategies
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Include specific examples of successful marketing campaigns or projects you've worked on
- Demonstrate your understanding of the role and company by showing familiarity with Wing Assistant's services and target audience
ATS Keywords: Digital Marketing, Social Media, SEO, Content Strategy, Campaign Management, Lead Generation, CRM, Branding, Graphic Design, Adobe Photoshop, Adobe Illustrator, InDesign, Sketch
ASSUMPTION: Applicants should focus on demonstrating their digital marketing expertise and enthusiasm for the role during the application and interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Sketch)
- Content Management Systems (CMS)
- SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Results-driven
- Proactive and self-motivated
- Strong communication and teamwork skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of successful digital marketing campaigns?
ASSUMPTION: Applicants should assess their fit with Wing Assistant's company values and work style to ensure a successful and satisfying employment experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to new tools and technologies as the digital marketing landscape evolves
- Working remotely and maintaining a healthy work-life balance
- Dealing with time zone differences when collaborating with international teams
ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on digital marketing strategies and channels
- Digital Marketing Specialists typically work closely with content creators, designers, and other marketing team members to develop and execute campaigns
- Career progression may include roles such as Senior Digital Marketing Specialist, Digital Marketing Manager, or even Director of Marketing
ASSUMPTION: Applicants should research similar roles in the industry to better understand the requirements and expectations of a Digital Marketing Specialist position.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement
- Conducting keyword research and on-page SEO optimization for a company website to improve organic traffic
- Managing a paid advertising campaign on Google Ads or social media platforms to drive conversions and generate leads
ASSUMPTION: Applicants should be prepared to discuss specific examples of their digital marketing experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does Wing Assistant support work-life balance for its remote employees?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wing Assistant Jobs Website
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare for the assessment test by reviewing digital marketing principles and tools
- Research Wing Assistant's services and target audience to demonstrate your understanding of the company
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
