Digital Marketing Specialist (India)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (India)

🔹 Company: Wing Assistant

🔹 Location: New Delhi, India

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and monitoring marketing campaigns across various digital platforms
• Ensuring brand consistency across all accounts and channels
• Managing the contact database and assisting with lead generation activities
• Creating progress reports and monitoring the performance of marketing campaigns
• Collaborating with internal teams to develop a content strategy

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proactive approach to campaign management. The ideal candidate should be comfortable working remotely and have experience in managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Upload videos and graphics, keep the account up-to-date & manage reviews

✅ Develop, execute, and monitor the execution of marketing campaigns on various digital platforms

✅ Ensure consistency of branding across all accounts and channels

✅ Create events or promos to increase customer engagement

✅ Manage the contact database & assist with lead generation activities

✅ Research influencers, compatible products, and businesses to form strategic partnerships

✅ Set up accounts, liaise with affiliates & manage affiliate partners’ payouts

✅ Check KPIs, modify bids or budgets & review keyword performance

✅ Gather information on the brand's audience profiles and develop a content strategy with internal teams

✅ Create progress reports and monitor the performance and effectiveness of marketing campaigns

✅ Research on trends, promotional activities utilized by competitors, and competitive marketing insights

✅ Execute SEO strategies and conduct keyword research

✅ Conduct general administration

✅ Use tweak builders to tweak the content

✅ Ad hoc tasks

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the candidate to be adaptable and detail-oriented. The ideal candidate should be comfortable working independently and managing their time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in any field or professional certification in marketing or business-related courses

Experience: 2+ years experience in social media or 1-2 years in digital marketing

Required Skills:

• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects

Preferred Skills:

• Experience with SEO tools and platforms
• Familiarity with CRM software
• Knowledge of HTML and CSS

ASSUMPTION: While the required skills are essential for this role, candidates with additional skills in SEO, CRM, and web development may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 400,000 - 600,000 per annum (Based on experience and skills)

Benefits:

• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay

Working Hours: US work hours (20-40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 2-5 years of experience in India. The benefits listed are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, providing remote talent to small businesses, startups, execs, and enterprises for various tasks such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.

Company Size: Wing Assistant has 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: Wing Assistant was founded in 2018 and has since grown to become a leading provider of remote talent solutions.

Company Description:

• Wing Assistant offers affordable, top-quality remote talent to help businesses delegate excess work and focus on growth.
• The company specializes in various services, including Social Media Management, Executive Assistance, Data Entry, Sales Calling, and more.
• Wing Assistant is committed to providing exceptional support to its team members, fostering an inclusive culture, and offering opportunities for career growth.

Company Specialties:

• Internet
• Personal Assistance
• Virtual Assistance
• Data Entry
• Spreadsheet Management
• Outbound Communication
• Inbound Communication
• Planning
• CRM Management
• Concierge Services
• Calendaring
• Scheduling
• File Management
• Purchases
• CRM
• Employee Onboarding
• Sales Calling
• SDRs
• Social Media Management

Company Website: wingassistant.com

ASSUMPTION: Wing Assistant's focus on providing remote talent solutions makes it an attractive option for candidates seeking flexible, work-from-home opportunities.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, looking to advance their career in a dynamic, remote work environment.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, such as Content, Sales, and Product.

Work Arrangement: This is a remote, full-time position with flexible working hours, allowing candidates to balance their personal and professional lives effectively.

Growth Opportunities:

• Progression to Senior Digital Marketing Specialist or Marketing Manager roles
• Expanding skills and expertise in digital marketing and related fields
• Gaining experience working with a diverse, global team

ASSUMPTION: The remote nature of this role may present unique challenges, such as managing time zones and maintaining work-life balance. However, it also offers the opportunity to work with a diverse, global team and gain valuable experience in digital marketing.

🌍 Location & Work Environment

Office Type: Remote (100% work-from-home)

Office Location(s): New Delhi, India

Geographic Context:

• New Delhi is the capital of India and offers a vibrant, multicultural environment with numerous opportunities for personal and professional growth.
• The city is well-connected by public transportation, making it easy for employees to commute to nearby offices or work remotely.
• New Delhi has a subtropical climate, with hot summers and mild winters, allowing for year-round outdoor activities.

Work Schedule: US work hours (20-40 hours per week), with flexibility to accommodate different time zones and personal schedules.

ASSUMPTION: The remote work environment may require candidates to be self-motivated and disciplined in managing their time effectively. However, it also offers the flexibility to work from anywhere in India and balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Assessment and/or screening call
• Interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your skills
• Research Wing Assistant's company culture and values to ensure a strong fit

ATS Keywords: Digital Marketing, Social Media, SEO, Campaign Management, Branding, Lead Generation, CRM, Graphic Design, Time Management, Communication, Remote Work

ASSUMPTION: The application process for this role may involve an assessment or screening call to evaluate the candidate's digital marketing skills and cultural fit. It is essential to tailor your application materials to highlight your relevant experience and demonstrate your understanding of the role and company.

🛠️ Tools & Technologies

• Adobe Photoshop, Illustrator, Sketch, InDesign
• CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific needs and preferences. However, the listed tools are commonly used in digital marketing roles and can be expected to be relevant for this position.

👔 Cultural Fit Considerations

Company Values:

• Exceptional Support
• Inclusive Culture
• Upskilling Opportunities
• Fun Work Environment
• Opportunities for Career Growth

Work Style:

• Self-motivated and disciplined
• Adaptable and detail-oriented
• Strong communication and interpersonal skills
• Proactive and results-driven

Self-Assessment Questions:

• Do you have experience working remotely and managing your time effectively?
• Are you comfortable working independently and collaborating with a diverse, global team?
• Do you align with Wing Assistant's company values and culture?

ASSUMPTION: Wing Assistant's company culture emphasizes exceptional support, inclusivity, upskilling opportunities, and a fun work environment. Candidates who align with these values and demonstrate a strong work ethic and adaptability are likely to be a good fit for the company.

⚠️ Potential Challenges

• Managing time zones and maintaining work-life balance in a remote work environment
• Keeping up with the latest digital marketing trends and best practices
• Adapting to changes in the company's marketing strategy or priorities
• Meeting tight deadlines and managing multiple projects simultaneously

ASSUMPTION: The remote nature of this role may present unique challenges, such as managing time zones and maintaining work-life balance. However, the company's supportive culture and focus on employee growth can help mitigate these challenges.

📈 Similar Roles Comparison

• This role is similar to Digital Marketing Specialist positions in other companies, with a focus on campaign management, branding, and lead generation.
• However, Wing Assistant's remote work environment and focus on providing affordable, top-quality remote talent set it apart from other companies in the industry.
• Candidates with experience in digital marketing and a strong understanding of remote work environments are likely to find this role appealing.

ASSUMPTION: While this role shares similarities with other Digital Marketing Specialist positions, Wing Assistant's unique focus on remote talent solutions and supportive company culture make it an attractive option for candidates seeking flexible, work-from-home opportunities.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting keyword research and optimizing website content for search engines to improve organic traffic
• Managing the contact database and implementing lead generation strategies to improve sales performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Specialist role at Wing Assistant. Candidates should be prepared to provide examples of their work and discuss their approach to similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the team collaborate and communicate in a remote work environment?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for remote employees?
• Can you provide examples of successful digital marketing campaigns the company has implemented?

ASSUMPTION: These key questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development. Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Wing Assistant Jobs Website
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.