📌 Core Information
🔹 Job Title: Digital Marketing Specialist (India)
🔹 Company: Wing Assistant
🔹 Location: New Delhi, India
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing campaigns across various platforms
- Ensuring brand consistency and increasing customer engagement
- Managing contact databases and assisting with lead generation
- Researching influencers, compatible products, and businesses for partnerships
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Manage and execute digital marketing campaigns on various platforms
✅ Ensure consistency of branding across all accounts and channels
✅ Create events or promos to increase customer engagement
✅ Manage contact databases and assist with lead generation activities
✅ Research influencers, compatible products, and businesses for strategic partnerships
✅ Set up accounts, liaise with affiliates, and manage affiliate partners' payouts
✅ Monitor KPIs, modify bids or budgets, and review keyword performance
✅ Gather information on brand audience profiles and develop a content strategy with internal teams
✅ Create progress reports and monitor the performance and effectiveness of marketing campaigns
✅ Research trends, promotional activities, and competitive marketing insights
✅ Execute SEO strategies and conduct keyword research
✅ Conduct general administration and ad hoc tasks as required
ASSUMPTION: This role requires a proactive and detail-oriented individual who can manage multiple tasks and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in any field or professional certification in marketing or business-related courses
Experience: 2+ years experience in social media or 1-2 years in digital marketing
Required Skills:
- Proven content writing or copywriting experience
- Working knowledge of content management systems
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Preferred Skills:
- Experience working remotely
- Familiarity with SEO tools and strategies
- Experience with CRM software
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative and technical skills in digital marketing and graphic design.
💰 Compensation & Benefits
Salary Range: INR 4-6 lakhs per annum (based on experience and skills)
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 2-5 years of experience in India.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, focusing on providing remote talent for various business tasks.
Company Size: Wing Assistant has 1,001-5,000 employees, offering a large and diverse work environment.
Founded: Wing Assistant was founded in 2018 and is headquartered in Berkeley, California, USA.
Company Description:
- Wing Assistant provides small businesses, startups, executives, and enterprises with top-tier remote talent for recurring work such as social media management, executive assistance, data entry, sales calling, and more.
- The company aims to be an affordable and reliable team member for clients, taking over excess work while clients focus on growing their businesses.
- Wing Assistant offers a range of services, including personal assistance, virtual assistance, data entry, spreadsheet management, outbound and inbound communication, planning, CRM management, concierge services, calendaring, scheduling, file management, purchases, CRM, employee onboarding, sales calling, and social media management.
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's focus on remote work and diverse services makes it an attractive option for job seekers looking to gain experience in various aspects of business support.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or similar position.
Work Arrangement: This is a remote, full-time position with flexible hours (20-40 hours per week) within US work hours.
Growth Opportunities:
- Progression to senior or management roles within the marketing department
- Expanding skillset and taking on additional responsibilities
- Potential opportunities to work on international projects or with global clients
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote (100% work-from-home)
Office Location(s): New Delhi, India
Geographic Context:
- New Delhi is the capital of India and offers a vibrant and diverse cultural experience.
- The city is well-connected by public transportation, making it easy for employees to commute to nearby areas or work remotely from home.
- New Delhi has a humid subtropical climate, with hot summers and cool winters.
Work Schedule: US work hours (20-40 hours per week)
ASSUMPTION: Working remotely from New Delhi offers a unique blend of cultural immersion and work-life balance, with the flexibility to work from home or nearby co-working spaces.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Assessment test (if required)
- Initial phone or video screen
- Final interview with the hiring manager
Key Assessment Areas:
- Digital marketing knowledge and skills
- Graphic design and content creation abilities
- Communication and interpersonal skills
- Problem-solving and analytical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of your digital marketing campaigns, graphic design projects, or other relevant work.
- Demonstrate your understanding of the Indian market and cultural context in your application materials.
ATS Keywords: Digital Marketing, Social Media, SEO, Campaign Management, Lead Generation, Graphic Design, Content Creation, Branding, Partnership Development, Data Analysis, Time Management, Communication, Research, Administration
ASSUMPTION: Applicants should focus on demonstrating their technical skills and cultural fit in their application materials to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Photoshop, Illustrator, Sketch, InDesign
- Content management systems (e.g., WordPress, HubSpot, etc.)
- Social media platforms (e.g., Facebook, Instagram, Twitter, etc.)
- SEO tools (e.g., Google Search Console, SEMrush, etc.)
- CRM software (e.g., Salesforce, HubSpot CRM, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusive Culture
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
Work Style:
- Remote and flexible work arrangements
- Collaborative and supportive team environment
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable working with a diverse, global team and adapting to different cultural contexts?
- Do you have strong communication skills and the ability to collaborate effectively with team members and clients?
ASSUMPTION: Applicants should assess their fit with Wing Assistant's company values and work style to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a remote work environment
- Adapting to different time zones and cultural contexts when working with global clients
- Keeping up with the latest trends and best practices in digital marketing
- Maintaining work-life balance while working remotely
ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their ability to thrive in a remote, fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other digital marketing specialist positions in its focus on managing remote teams and working with global clients.
- Wing Assistant's diverse range of services and global client base offer unique opportunities for professional growth and development.
- Career progression in this role may lead to senior or management positions within the marketing department or other areas of the company.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media marketing campaign for a global client
- Conducting keyword research and on-page SEO optimization for a company website
- Managing a team of remote graphic designers to create visually appealing content for marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most significant challenges facing the company, and how can this role contribute to addressing them?
- How does Wing Assistant support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wing Assistant ensure a positive work-life balance for its remote employees?
ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wing Assistant Jobs Website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital marketing campaigns, graphic design projects, or other relevant work to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
