Digital Marketing Specialist, Institutional Marketing

📌 Core Information

🔹 Job Title: Digital Marketing Specialist, Institutional Marketing

🔹 Company: Northern Trust

🔹 Location: Chicago, IL (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive digital marketing strategies to elevate the Northern Trust brand and drive product consideration.
• Managing digital campaigns across various channels, including LinkedIn, podcasts, and email marketing.
• Collaborating with cross-functional teams to ensure consistent brand voice and message.
• Operating independently and proactively meeting deliverables and deadlines.
• Monitoring digital trends and recommending new approaches to keep strategies fresh and effective.

ASSUMPTION: This role requires a strong understanding of social media and content best practices, as well as experience executing marketing campaigns across various channels.

📋 Key Responsibilities

✅ Develop and execute digital-first campaigns in collaboration with the global channel and product marketing team.

✅ Provide digital, social media, and campaign reporting back to the business.

✅ Plan and execute paid and organic LinkedIn campaigns, including strategy development, oversight, execution, creative, and performance tracking/optimization.

✅ Manage Hootsuite Amplify to scale employee advocacy program.

✅ Collaborate with content, creative, and digital ops teams to ensure a consistent brand voice and message and fuel/manage digital editorial calendar.

✅ Own the end-to-end production and promotion of the Northern Trust podcast, including scheduling, publishing, content amplification, promotion, vendor management, and more.

✅ Manage email marketing programs, multi-touch programs, digital newsletters, and other marketing automation initiatives.

✅ Work with the digital enterprise CoE on website strategy, management, web content implementation, and large-scale enterprise web initiatives.

✅ Operate independently and proactively meet deliverables and deadlines.

✅ Partner on other marketing projects for all areas of the business and collaborate with all business and marketing peers on marketing efforts as assigned, ensuring effective collaboration on enterprise-wide initiatives.

✅ Monitor digital trends and recommend new approaches to keep strategies fresh and effective.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to handle multiple projects independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in marketing, advertising, digital marketing, or social media in a B2B or financial services setting.

Required Skills:

• Strong understanding of social media (LinkedIn) and content best practices.
• Knowledge of marketing concepts and experience executing across marketing campaigns.
• Highly organized with the ability to handle multiple projects independently.
• Familiarity with Hootsuite, GA, and CMS platforms (a plus).
• Results-driven, high-performing individual with excellent planning skills and attention to detail.
• Strong written/oral communication and interpersonal relationship skills.
• Strong project management skills.
• Proficient with Microsoft Office tools – PPT, Excel, Word.

Preferred Skills:

• Experience with marketing automation tools.
• Familiarity with podcast management and promotion.

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on social media and content management, as well as experience executing marketing campaigns across various channels.

💰 Compensation & Benefits

Salary Range: $67,500 - 111,500 USD per year

Benefits:

• Retirement benefits (401k and pension).
• Health and welfare benefits (medical, dental, vision, spending accounts, and disability).
• Paid time off.
• Parental and caregiver leave.
• Life & accident insurance.
• Discretionary bonus program that may include an equity component.

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site).

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Northern Trust is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. They provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions.

Company Size: Northern Trust has 501-1,000 employees, providing a mid-sized company environment where applicants can expect a structured yet collaborative work culture.

Founded: 1889

Company Description:

• Northern Trust is a leading provider of wealth management services, asset servicing, and asset management.
• The company offers a wide range of services, including investment management, investment operations outsourcing, and fund administration.
• Northern Trust is committed to delivering exceptional service, innovative products, and customized solutions to its clients.

Company Specialties:

• Equity
• Fixed Income
• Alternatives
• Asset Allocation
• ESG

Company Website: Northern Trust

ASSUMPTION: Northern Trust is a well-established company with a strong reputation in the financial services industry. They offer a comprehensive range of services and have a global presence.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing, seeking to grow their career in a structured and supportive environment.

Reporting Structure: The Digital Marketing Specialist reports directly to the Head of Institutional Marketing.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site 2-3 days per week and remotely for the remainder of the time.

Growth Opportunities:

• Progression to a senior-level marketing role within the Institutional Marketing team.
• Expansion into other areas of marketing or related fields within the company.
• Opportunities for professional development and training.

ASSUMPTION: This role offers opportunities for growth and development within the company, with a clear path for career progression.

🌍 Location & Work Environment

Office Type: Northern Trust's headquarters is located in Chicago, IL, with a modern and collaborative work environment.

Office Location(s): 50 South LaSalle Street, Chicago, Illinois 60603, US

Geographic Context:

• Chicago is the third-most populous city in the United States, with a diverse and vibrant culture.
• The city is known for its world-class museums, parks, and dining scene.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site).

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance work and personal responsibilities while still benefiting from the collaborative environment of an on-site office.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager.
• In-person or virtual interview with the hiring manager and a team member from the Institutional Marketing team.
• Final interview with the Head of Institutional Marketing.

Key Assessment Areas:

• Digital marketing skills and experience.
• Understanding of Northern Trust's brand and target audience.
• Cultural fit and alignment with Northern Trust's values.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Demonstrate your understanding of Northern Trust's brand and target audience in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving and analytical skills.
• Research Northern Trust's company culture and values to ensure a strong cultural fit.

ATS Keywords: Digital Marketing, Social Media, Content Management, Marketing Automation, LinkedIn Advertising, Podcast Management, Email Marketing, Campaign Reporting, Marketing Strategy, Marketing Execution, Marketing Project Management

ASSUMPTION: Northern Trust uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Hootsuite
• Google Analytics
• CMS platforms (e.g., WordPress, Drupal)
• Marketing automation tools (e.g., Marketo, Pardot)
• Microsoft Office Suite (PPT, Excel, Word)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Northern Trust provides training and support for employees.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Integrity
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a strong understanding of social media and content best practices?
• Are you comfortable working independently and managing multiple projects?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you adaptable and open to change?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: Northern Trust values a diverse and inclusive work environment, and candidates who demonstrate strong alignment with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Keeping up with the latest digital marketing trends and best practices.
• Balancing on-site and remote work responsibilities effectively.
• Navigating a large, established organization with a structured work culture.

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to work management.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital marketing strategy and execution for a specific business unit (Institutional Marketing) within a large financial institution.
• Industry-specific context: Financial services marketing roles often require a strong understanding of the industry and its regulations, as well as the ability to navigate complex organizations.
• Career path comparison: This role offers opportunities for growth and development within the company, with a clear path for career progression.

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, and candidates should consider their fit within the specific context of the role and the company.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch.
• Managing a podcast series, including scheduling, publishing, content amplification, promotion, and vendor management.
• Collaborating with cross-functional teams to create and execute a multi-channel marketing campaign.

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Digital Marketing Specialist may work on, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for the Institutional Marketing team?
• What opportunities are there for professional development and growth within the company?
• How does Northern Trust support work-life balance for employees working in a hybrid arrangement?
• What is the company's approach to innovation and staying ahead of digital marketing trends?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Prepare for behavioral interview questions that focus on your problem-solving and analytical skills.
• Research Northern Trust's company culture and values to ensure a strong cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.