🔹 Job Title: Digital Marketing Specialist - Interislander
🔹 Company: KiwiRail
🔹 Location: Wellington, Wellington, New Zealand
🔹 Job Type: On-site
🔹 Category: Transportation/Trucking/Railroad
🔹 Date Posted: July 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a proactive, data-driven digital marketing specialist with a strong background in social media management and PPC campaigns. The ideal candidate will have experience working with various digital platforms and be comfortable using data to inform strategy and improve performance.
✅ Manage, set up, and optimize social media/digital marketing campaigns to maximize performance
✅ Manage organic social media presence by creating posts, scheduling, and engaging with the audience
✅ Develop and oversee PPC campaigns across platforms, implementing strategies for each stage of the marketing funnel to drive ROI and ensure they align with business goals and strategies
✅ Create content (in collaboration with copywriter) and social media creation/management
✅ Continuously improve digital marketing efforts across all channels to enhance engagement and conversion
✅ Work with the Digital Marketing Manager to deliver digital requirements through a market-led channel mix and achieve revenue targets to budget
✅ Ensure rights to imagery are agreed and maintained
✅ Work with the content specialist to launch email marketing and automation strategy
✅ Review analytics and data management to inform strategy, processes, and continuous improvement
✅ Support basic design requirements
✅ Work with our copywriter to create ad copy and briefs for graphic designers to produce effective digital ad creatives
✅ Troubleshoot and resolve technical issues related to digital marketing platforms to ensure campaign continuity
ASSUMPTION: The successful candidate will have proven experience in social media platforms, optimisation paid and organic, knowledge of data analytics, and the ability to create engaging and informative content. They will also be comfortable working with various digital marketing tools and platforms.
Education: A relevant qualification in marketing, communications, digital media, or a related field
Experience: Proven experience in social media platforms, optimisation paid and organic, knowledge of data analytics, and the ability to create engaging and informative content
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a relevant qualification in marketing or equivalent experience in digital marketing, with a strong focus on social media management and PPC campaign development. They will also have experience using digital tools and platforms and be comfortable working with data to inform strategy and improve performance.
Salary Range: Competitive salary plus 4% employer KiwiSaver contribution
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range for this role is competitive and includes a 4% employer KiwiSaver contribution. Benefits include professional development opportunities, access to NZ Rail Staff Welfare Trust benefits, and the chance to be part of a diverse and inclusive workplace.
Industry: Transportation/Trucking/Railroad
Company Size: 1,001-5,000 employees
Founded: 2008
Company Description:
Company Specialties:
Company Website: http://www.kiwirail.co.nz
ASSUMPTION: KiwiRail is a large, government-owned transportation company with a diverse range of services and a strong commitment to safety, sustainability, and community impact. The company is dedicated to investing in its network and providing a world-class service to its customers.
Career Level: Mid-career
Reporting Structure: This role reports directly to the Digital Marketing Manager
Work Arrangement: On-site, with the option to work from Wellington or Auckland
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities for the right candidate, including the potential to take on more senior responsibilities and work on high-profile marketing campaigns and projects. The dynamic and fast-paced environment provides ample opportunities for skill development.
Office Type: On-site, with the option to work from Wellington or Auckland
Office Location(s): 2 Bunny St, Wellington, Wellington 6011, NZ and 8 Stanley St, Parnell, Auckland 1011, NZ
Geographic Context:
Work Schedule: Full-time, with flexible hours to accommodate campaign needs
ASSUMPTION: The on-site work arrangement offers flexibility to work from either Wellington or Auckland, with the option to work from home occasionally. The geographic context of both cities offers a high quality of life and a wide range of cultural, recreational, and employment opportunities. The full-time work schedule with flexible hours accommodates the dynamic nature of digital marketing campaigns.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social media management, PPC campaign development, data analytics, content creation, digital marketing strategy, campaign optimization, collaboration, communication, adaptability
ASSUMPTION: The typical interview process for this role involves several stages, including an online application and resume screening, phone or video interviews, and a final interview with the digital marketing manager and HR representative. The key assessment areas focus on digital marketing skills, data analysis and reporting, communication and collaboration skills, and adaptability. Applicants should tailor their resumes to highlight relevant skills and experience and prepare for behavioral interview questions that focus on problem-solving skills and adaptability.
ASSUMPTION: The successful candidate will have experience using digital tools such as Meta Business Suite, Google Ads, GA4, CMS platform, and email marketing system. They will also be comfortable working with various digital marketing platforms and tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: KiwiRail values safety, sustainability, innovation, diversity and inclusion, and community impact. The ideal candidate will be collaborative, data-driven, adaptable to changes in digital marketing trends and tools, and customer-focused. They will also be able to work effectively in a team-oriented environment and contribute to KiwiRail's commitment to safety and sustainability.
ASSUMPTION: The successful candidate will be able to manage multiple digital marketing campaigns simultaneously, keep up with the latest trends and tools, work effectively with tight deadlines, collaborate with various teams and partners, and ensure consistent branding and messaging across multiple digital platforms.
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the Interislander brand and specific marketing needs sets it apart. The ideal candidate will have a strong understanding of the transportation and tourism industries and be open to unique career progression opportunities.
ASSUMPTION: The successful candidate will have experience developing and executing digital marketing campaigns tailored to specific brands or products, such as the Interislander. They will also be comfortable analyzing and optimizing digital marketing efforts to improve engagement and conversion.
ASSUMPTION: During the interview, candidates should ask questions that demonstrate their understanding of the role and the company, as well as their ability to manage multiple digital marketing campaigns, optimize performance, ensure consistent branding, and collaborate effectively with other teams.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.