📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Johnson & Johnson Innovative Medicine
🔹 Location: Irvine, California, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing digital marketing initiatives to enhance engagement with healthcare professionals and patients
- Managing omnichannel programs and optimizing digital platforms
- Delivering actionable insights for lead generation and sales enablement
- Collaborating with cross-functional teams to elevate user experience and grow digital engagement
- Supporting budget management processes and maintaining accurate content across platforms
ASSUMPTION: This role requires a blend of hands-on digital execution, analytical thinking, and cross-functional collaboration to drive digital excellence and grow Johnson & Johnson Surgical Vision’s digital presence and performance.
📋 Key Responsibilities
✅ Develop and manage a CRM program to deliver segmented, consistent messaging to targeted HCPs and patients to drive demand, lead generation, and supplement field sales efforts
✅ Collaborate with product marketing to integrate digital tactics into go-to-market plans and support asset development
✅ Own content management and ongoing optimization for professional and patient websites, including CMS updates, troubleshooting, and performance analysis
✅ Partner with cross-functional teams to elevate user experience and grow digital engagement across touchpoints
✅ Oversee digital platform operations, including CMS updates, field sales platform content, and Doc Finder
✅ Manage daily backend administration of the customer database and email deployment system, including e-blast execution, system maintenance, and reporting
✅ Lead the development and weekly deployment of the field sales newsletter, partnering closely with the Channel team and key stakeholders
✅ Maintain accurate content across platforms, manage user access, and troubleshoot issues to ensure seamless channel integration
✅ Support budget management processes, including PO creation, check requests, and Totality tracking
✅ Define and track KPIs across digital channels and campaigns, deliver high-level reporting with actionable insights to drive optimization and deeper engagement across digital programs
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, CRM management, and cross-functional collaboration to excel in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Business, Marketing, or Medicine/Life Sciences
Experience: Minimum of 2 years of digital marketing experience in-house or in an agency
Required Skills:
- Proficient in CMS platforms, with preference for Contentstack or Drupal
- Skilled in SEO, SEM, email, social media, and paid media strategy
- Experienced in campaign optimization and performance reporting (Google Analytics)
- Proficient in CRM and marketing automation (e.g., Salesforce, Klaviyo)
- Collaborative team player with strong interpersonal and cross-functional skills
- Strong project management, multitasking, and communication skills
- Data-driven and insights-oriented; delivers clear reporting to stakeholders
- Excellent time management and ability to prioritize in a fast-paced environment
Preferred Skills:
- Familiarity with design and video tools preferred (e.g., Canva, Photoshop, Premiere)
ASSUMPTION: Candidates with a strong background in digital marketing, CRM management, and cross-functional collaboration will excel in this role.
💰 Compensation & Benefits
Salary Range: $63,000 to $102,350 per year
Benefits:
- Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance
- Pension and 401(k) savings plan
- Vacation, sick time, holiday pay, and work, personal, and family time off
Working Hours: Full-time, 40 hours per week, with up to 10% business travel required
ASSUMPTION: The salary range provided is based on the company's anticipated base pay range for this position. The Company maintains highly competitive, performance-based compensation programs, and the annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees. Working at a large company like Johnson & Johnson Innovative Medicine offers opportunities for career growth, diverse teams, and extensive resources.
Founded: The Johnson & Johnson family of companies was founded in 1886, with Johnson & Johnson Innovative Medicine focusing on developing the next generation of smarter, less invasive, more personalized treatments.
Company Description:
- Johnson & Johnson Innovative Medicine is dedicated to developing innovative medicines and treatments that improve and enhance patients' lives
- The company combines cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct, and enhance healthy sight for life
- Johnson & Johnson Innovative Medicine offers a collaborative and inclusive work environment that values diversity and fosters innovation
Company Specialties:
- Innovative Medicine
- MedTech
- Vision Care
Company Website: https://innovativemedicine.jnj.com/
ASSUMPTION: Johnson & Johnson Innovative Medicine is a well-established company with a strong focus on innovation, collaboration, and improving patients' lives through its products and services.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Digital & Channel Marketing and collaborates with various cross-functional teams, including product marketing, communications, professional education, and IT
Work Arrangement: Hybrid work arrangement with 3 days on-site and 2 days remote, with up to 10% business travel required
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expanding skills and expertise through training and development opportunities
- Potential to work on diverse projects and collaborate with various teams across the organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company with a strong focus on innovation and collaboration.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and resources
Office Location(s): Irvine, California, United States
Geographic Context:
- Irvine is a suburban city located in Orange County, California, with a population of approximately 300,000 people
- The city offers a mix of urban and suburban living, with numerous parks, beaches, and outdoor recreation opportunities nearby
- Irvine is known for its high-quality schools, safe neighborhoods, and family-friendly atmosphere
Work Schedule: Full-time, 40 hours per week, with flexible remote work options and up to 10% business travel required
ASSUMPTION: Working in Irvine, California, offers a pleasant work environment with a mix of urban and suburban living, numerous outdoor recreation opportunities, and a family-friendly atmosphere.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- CRM management and data analysis
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
- Alignment with company values and culture
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to show your enthusiasm and preparation
ATS Keywords: Digital Marketing, CRM, SEO, SEM, Email Marketing, Social Media, Paid Media Strategy, Campaign Optimization, Performance Reporting, Project Management, Cross-functional Collaboration, Data Analysis, CMS, Contentstack, Drupal, Salesforce, Klaviyo
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate candidates' digital marketing skills, CRM management, and cross-functional collaboration abilities.
🛠️ Tools & Technologies
- Contentstack or Drupal (CMS)
- Salesforce (CRM)
- Klaviyo (Marketing Automation)
- Google Analytics
- Canva, Photoshop, or Premiere (Design and Video Tools)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage digital platforms, optimize campaigns, and deliver actionable insights.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Putting patients first in all decisions and actions
- Bold: Taking calculated risks to drive innovation and achieve extraordinary results
- Inclusive: Fostering an inclusive environment where everyone can bring their authentic selves to work
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Teamwork: Collaborating effectively across teams and functions to achieve common goals
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting quickly to changes and new information
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing success in a fast-paced environment?
- Are you comfortable managing multiple projects and priorities simultaneously?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you passionate about improving patients' lives through innovative digital marketing strategies?
ASSUMPTION: Candidates who align with Johnson & Johnson Innovative Medicine's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may require strong time management and organizational skills
- Working in a fast-paced, dynamic environment may present challenges in maintaining focus and adaptability
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to navigate different perspectives and priorities
- Dealing with sensitive patient information may require a high level of discretion and ethical decision-making
ASSUMPTION: Candidates who are proactive, adaptable, and skilled in navigating dynamic work environments will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on CRM management and cross-functional collaboration
- In the pharmaceutical industry, digital marketing roles often require a strong understanding of regulatory and compliance considerations specific to healthcare products and services
- Career progression in digital marketing may involve transitioning to more strategic or management-focused roles, such as Digital Marketing Manager or Director of Digital Marketing
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help candidates tailor their application and interview preparation accordingly.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive lead generation and supplement field sales efforts
- Optimizing the company's professional and patient websites to improve user experience and engagement
- Collaborating with cross-functional teams to elevate user experience and grow digital engagement across touchpoints
ASSUMPTION: Familiarity with these types of projects will help candidates demonstrate their understanding of the role and its requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital & Channel Marketing department?
- How does this role collaborate with other departments, such as Product Marketing, Communications, and IT?
- What are the most significant challenges facing the Digital & Channel Marketing team currently, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the company, specifically within the marketing department?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will help candidates demonstrate their interest in the role and the company, as well as their understanding of the position's requirements and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jj.wd5.myworkdayjobs.com/JJ/job/Irvine-California-United-States-of-America/Digital-Marketing-Specialist---Irvine--CA_R-019036-1
- Tailor your resume to highlight relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to show your enthusiasm and preparation
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
