📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Johnson & Johnson
🔹 Location: Irvine, California, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing digital marketing initiatives to enhance engagement with healthcare professionals and patients
- Managing omnichannel programs, optimizing digital platforms, and delivering actionable insights
- Collaborating with cross-functional teams to elevate user experience and grow digital engagement
- Supporting go-to-market plans and asset development for professional and patient websites
ASSUMPTION: This role requires a blend of hands-on digital execution, analytical thinking, and cross-functional collaboration to drive digital excellence and support lead generation, customer experience, and sales enablement.
📋 Key Responsibilities
✅ Develop and manage a CRM program to deliver segmented, consistent messaging to targeted HCPs and patients
✅ Collaborate with product marketing to integrate digital tactics into go-to-market plans and support asset development
✅ Own content management and ongoing optimization for professional and patient websites
✅ Partner with cross-functional teams to elevate user experience and grow digital engagement across touchpoints
✅ Oversee digital platform operations, including CMS updates, field sales platform content, and Doc Finder
✅ Manage daily backend administration of the customer database and email deployment system (SFMC)
✅ Lead the development and weekly deployment of the field sales newsletter
✅ Maintain accurate content across platforms, manage user access, and troubleshoot issues to ensure seamless channel integration
✅ Support budget management processes, including PO creation, check requests, and Totality tracking
✅ Define and track KPIs across digital channels and campaigns, delivering high-level reporting with actionable insights
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Business, Marketing, or Medicine/Life Sciences
Experience: Minimum of 2 years of digital marketing experience in-house or in an agency
Required Skills:
- Proficient in CMS platforms, with preference for Contentstack or Drupal
- Skilled in SEO, SEM, email, social media, and paid media strategy
- Experienced in campaign optimization and performance reporting (Google Analytics)
- Proficient in CRM and marketing automation (e.g., Salesforce, Klaviyo)
- Collaborative team player with strong interpersonal and cross-functional skills
- Strong project management, multitasking, and communication skills
- Data-driven and insights-oriented; delivers clear reporting to stakeholders
- Excellent time management and ability to prioritize in a fast-paced environment
Preferred Skills:
- Familiarity with design and video tools preferred (e.g., Canva, Photoshop, Premiere)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $63,000 to $102,350 per year
Benefits:
- Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance
- Retirement plan and savings plan (401(k))
- Vacation, sick time, holiday pay, and personal time off
Working Hours: Full-time, 40 hours per week, with up to 10% business travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role with 2-5 years of experience in the United States. The actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Johnson & Johnson operates in the Healthcare sector, with a focus on innovative medicine and MedTech solutions. The company is a global leader in the medical devices industry, with a strong presence in the vision care market.
Company Size: Johnson & Johnson is a large corporation with over 10,000 employees in the MedTech division alone. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Johnson & Johnson was founded in 1886 and has since grown into a multinational corporation with a rich history and a strong commitment to improving health for humanity.
Company Description:
- Johnson & Johnson MedTech is focused on developing innovative solutions at the intersection of biology and technology
- The company aims to solve the world’s most pressing healthcare challenges through innovations in surgery, orthopaedics, cardiovascular, and vision care
- Johnson & Johnson MedTech is committed to delivering smarter, less invasive, and more personalized healthcare solutions
Company Specialties:
- Innovative Medicine
- MedTech Solutions
- Vision Care
- Surgical Vision
Company Website: thenext.jnjmedtech.com
ASSUMPTION: Johnson & Johnson MedTech is a division of Johnson & Johnson, focusing on medical devices and healthcare technologies. The company's mission is to improve health for humanity by developing innovative, patient-centered solutions.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of digital marketing experience in a relevant industry.
Reporting Structure: The Digital Marketing Specialist reports to the Director of Digital & Channel Marketing and collaborates with various cross-functional teams, including product marketing, global communications, professional education, and IT.
Work Arrangement: This is a hybrid role, with an on-site presence required for 3 days per week. The remaining 2 days can be worked remotely.
Growth Opportunities:
- Potential career progression within the marketing department or broader Johnson & Johnson organization
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Possibility to contribute to innovative healthcare solutions and make a positive impact on patients' lives
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization. The specific career path may depend on individual performance, business needs, and available opportunities.
🌍 Location & Work Environment
Office Type: The Irvine office is a modern, collaborative workspace designed to facilitate team interaction and productivity.
Office Location(s): 331 CA Irvine - 31 Technology Dr, Irvine, CA 92612, United States
Geographic Context:
- Irvine is located in Orange County, California, with a Mediterranean climate and abundant recreational opportunities
- The area is known for its strong job market, with a diverse range of industries represented
- Irvine is home to several Fortune 500 companies and offers a high quality of life with excellent schools, cultural attractions, and outdoor activities
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The Irvine office provides a professional and collaborative work environment, with opportunities for both on-site and remote work. The location offers a high quality of life and ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Johnson & Johnson careers portal
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Director of Digital & Channel Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- CRM and marketing automation proficiency
- Analytical and problem-solving abilities
- Cross-functional collaboration and communication skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Demonstrate your understanding of the role and the company's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and the industry to show your enthusiasm and commitment to the role
ATS Keywords: Digital Marketing, CRM, Marketing Automation, SEO, SEM, Email Marketing, Social Media, Paid Media Strategy, Campaign Optimization, Performance Reporting, Project Management, Analytical Thinking, Cross-Functional Collaboration, Time Management, Interpersonal Skills, Data-Driven Insights, CMS, Contentstack, Drupal, Salesforce, Klaviyo, Google Analytics
ASSUMPTION: Johnson & Johnson uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the right people.
🛠️ Tools & Technologies
- Contentstack or Drupal (CMS)
- Salesforce (CRM)
- Klaviyo (Marketing Automation)
- Google Analytics (Web Analytics)
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time, as the company continues to invest in and adopt new technologies to improve digital marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Our Credo: We believe our first responsibility is to the doctors, nurses, and patients, to mothers and fathers and all the others who use our products and services. In meeting their needs, everything we do must be of high quality and must be conducted ethically.
- Innovation: We have a passion for taking on the most challenging healthcare issues and developing pioneering solutions that improve outcomes for patients.
- Quality: We are committed to delivering the highest standards of quality in our products, our processes, and our people.
- Integrity: We hold ourselves to the highest ethical standards, demonstrating honesty, fairness, and professionalism in all our actions.
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a commitment to continuous improvement
- Adaptable and responsive to change, with a focus on agile execution
- Patient-centered, with a deep understanding of and empathy for the needs of healthcare professionals and patients
Self-Assessment Questions:
- Do you align with Johnson & Johnson's Credo and values?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on cross-functional collaboration?
- Do you have a data-driven mindset and a commitment to continuous improvement?
- Are you adaptable and responsive to change, with a focus on agile execution?
- Do you have a deep understanding of and empathy for the needs of healthcare professionals and patients?
ASSUMPTION: Johnson & Johnson values candidates who demonstrate a strong cultural fit with the company's mission, values, and work style. Assessing your alignment with these factors can help ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, conferences, or meetings with clients and partners
- The fast-paced nature of the digital marketing landscape may present challenges in keeping up with industry trends and best practices
- The role may require working with multiple stakeholders and managing competing priorities, which can be challenging at times
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with on-site colleagues
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development. Successful candidates will be adaptable, resilient, and committed to overcoming these challenges to drive success in their role.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on CRM management and cross-functional collaboration
- The role offers a unique opportunity to work in the healthcare industry, with a focus on improving patient outcomes through innovative digital marketing strategies
- Career progression in this role may lead to opportunities in other areas of the business, such as product marketing, global communications, or professional education
ASSUMPTION: This role offers a unique blend of digital marketing experience, cross-functional collaboration, and the opportunity to make a positive impact on patients' lives. The specific career path may depend on individual performance, business needs, and available opportunities.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive lead generation and supplement field sales efforts
- Optimizing the JJVisionPro.com website to improve user experience and engagement with healthcare professionals
- Collaborating with the Channel team to create and deploy a field sales newsletter that highlights key product updates and company news
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Digital Marketing Specialist may be involved in, from campaign development and execution to website optimization and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital & Channel Marketing department?
- How does this role collaborate with other departments, such as Product Marketing, Global Communications, and Professional Education?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Johnson & Johnson support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Johnson & Johnson careers portal
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and the industry to show your enthusiasm and commitment to the role
- Follow up with the hiring manager or HR representative one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
