📌 Core Information
🔹 Job Title: Digital Marketing Specialist, Korea
🔹 Company: H&M Group
🔹 Location: Gangnam District, Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing optimized, channel-specific digital marketing strategies for the Korean market
- Managing campaigns across PPC, social media, SEO, and Kakao platforms
- Analyzing performance data to optimize traffic, conversion, and revenue
- Collaborating with regional teams, agencies, and cross-functional partners
- Ensuring strategic alignment, effective communication, and impactful delivery
ASSUMPTION: This role requires a strong focus on performance and innovation, with a customer-centric mindset.
📋 Key Responsibilities
✅ Improve and implement digital channel strategies tailored to the Korean market
✅ Manage campaigns across PPC, social media, SEO, and Kakao
✅ Analyze performance data to optimize traffic, conversion, and revenue
✅ Collaborate with internal teams (PR, merchandising, creative) to align with the commercial plan
✅ Manage and report on channel budgets and KPIs using Google Analytics and other tools
✅ Brief creative and copy needs based on insights and ensure brand consistency
✅ Educate and communicate the value of digital efforts to internal stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, ideally within the fashion industry or related fields
Required Skills:
- Proficient in Google Analytics, PPC platforms, social media tools, and Kakao
- Strong analytical, communication, and project management skills
- Fluent in Korean and English (to communicate with regional stakeholders)
- Experience working with cross-functional teams and external agencies
Preferred Skills:
- Experience in the fashion industry or related fields
- Knowledge of the Korean market and consumer behavior
ASSUMPTION: Candidates with experience in the fashion industry or related fields may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: KRW 50,000,000 - 70,000,000 per year (Based on industry standards for a mid-level digital marketing role in Seoul)
Benefits:
- 25% staff discount usable on all H&M Group brands in stores and online
- H&M Incentive Program (HIP) for long-service employees
- Flexible work arrangements
- Celebration of Long Service Award
- Childcare / Family Care Leave
- Health checkup
- Wellness benefit
- Paid leave / Sick leave
- Volunteer benefit
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level digital marketing role in Seoul, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 1,001-5,000 employees (Large)
Founded: 1947 (as Hennes) and 1968 (as Mauritz Widforss, later merged with Hennes)
Company Description:
- H&M Group is a multinational clothing company based in Sweden, focusing on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands
- Emphasizes sustainability, innovation, and affordability in its products and business practices
Company Specialties:
- Fast-fashion retail
- Sustainable fashion initiatives
- Global expansion and e-commerce growth
Company Website: hmgroup.com
ASSUMPTION: H&M Group's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Digital Marketing Manager
Work Arrangement: Full-time, on-site in Seoul
Growth Opportunities:
- Potential to take on more responsibilities and advance within the digital marketing team
- Opportunities to work on international projects and collaborate with global teams
- Possibility to transition into other roles within the company, such as management or specialized marketing positions
ASSUMPTION: This role offers growth opportunities through increased responsibilities, international exposure, and potential career transitions within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 418 Apgujeong-ro, Gangnam District, Seoul
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million
- Gangnam District is a central business district known for its high-end shopping, dining, and entertainment options
- Seoul offers a vibrant culture, rich history, and numerous recreational opportunities
Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The Gangnam District location offers easy access to public transportation, shopping, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Digital Marketing Manager
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the Korean market and H&M Group's business
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Research H&M Group's competitors and unique selling points to show your industry knowledge
ATS Keywords: Digital Marketing, PPC, Social Media, SEO, Kakao, Google Analytics, Performance Optimization, Cross-Functional Collaboration, Brand Consistency
ASSUMPTION: The application process may vary, and additional assessments or interviews may be required based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Google Analytics
- PPC platforms (e.g., Google Ads, Facebook Ads, Naver Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Kakao platform and tools
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Open-minded and curious
- Dare to be different
- Believe in constant improvement
- Empower and trust employees to take ownership
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with H&M Group's company values, and can you provide examples of how you've demonstrated these values in your previous roles?
- Are you comfortable working in a fast-paced, dynamic environment with frequent changes and tight deadlines?
- How do you approach collaboration and communication with cross-functional teams and external partners?
ASSUMPTION: Candidates who demonstrate a strong fit with H&M Group's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with the fast-paced nature of the fashion industry and digital marketing trends
- Collaborating effectively with regional teams, agencies, and cross-functional partners
- Adapting to the unique cultural and consumer behavior aspects of the Korean market
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position offers a unique focus on the Korean market and the opportunity to work for a global fashion retailer
- Industry-specific context: The fashion industry is highly competitive and fast-paced, with a strong emphasis on trends, innovation, and affordability
- Career path comparison: This role can lead to career advancement within the digital marketing team, management positions, or specialized marketing roles
ASSUMPTION: This role offers a unique opportunity to work in the fashion industry and gain experience in the Korean market.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to drive online sales during a promotional period
- Analyzing social media trends and consumer behavior in the Korean market to inform content strategy
- Collaborating with the creative team to develop visually appealing and on-brand social media content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to the overall commercial plan and brand direction for H&M Group in Korea?
- What are the most significant challenges facing the digital marketing team in the Korean market, and how can this role address them?
- What opportunities are there for professional development and growth within this role and the company?
- How does H&M Group support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight your digital marketing experience and relevant skills
- Write a compelling cover letter that demonstrates your understanding of the Korean market and H&M Group's business
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
