Digital Marketing Specialist, LatAm

📌 Core Information

🔹 Job Title: Digital Marketing Specialist, LatAm

🔹 Company: Trimble

🔹 Location: Campinas, São Paulo, Brazil (Hybrid)

🔹 Job Type: Temporary (6-month contract)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (preference for candidates near Campinas office)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid media advertising efforts in LatAm
• Collaborating with cross-functional teams for seamless campaign execution
• Overseeing paid media strategy and ensuring campaigns meet ROI KPIs
• Driving revenue growth while maintaining a localized approach
• Analyzing campaign performance and providing actionable insights

ASSUMPTION: This role requires a strong focus on paid media management and a data-driven approach to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Serve as the primary implementation point of contact for Trimble e-commerce paid media advertising efforts in LatAm

✅ Collaborate with cross-functional teams to ensure seamless campaign execution

✅ Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, and Apple Search Ads

✅ Oversee paid media strategy, ensuring all campaigns meet ROI KPIs and align with business goals

✅ Prioritize driving revenue while maintaining a localized approach to resonate with regional audiences

✅ Partner with the Business Intelligence team and agency partners to track campaign performance and ROI

✅ Provide actionable insights by analyzing the sales funnel and identifying areas for optimization

✅ Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement

✅ Plan and execute A/B testing strategies to improve campaign performance

✅ Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on paid media

Required Skills:

• Proven expertise in managing paid advertising channels (Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, and Apple Search Ads)
• Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives
• Performance-driven approach with a proven track record of delivering growth in fast-paced environments
• Expertise in tools such as GA4, Google Tag Manager, and Salesforce
• Fluent English (interviews will be conducted in English)

Preferred Skills:

• Knowledge of SEO strategies and organic growth optimization

ASSUMPTION: Candidates should have a strong background in paid media management and a data-driven mindset to excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level digital marketing role in Brazil, the estimated salary range is R$ 6,000 - R$ 9,000 per month (gross).

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee assistance program
• Discounts on Trimble products and services

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble is a global technology company that provides solutions for various industries, including construction, agriculture, and transportation. The company's software and hardware solutions help customers improve productivity, efficiency, and safety.

Company Size: Trimble has over 1,000 employees worldwide, making it a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.

Founded: Trimble was founded in 1978 and has since grown to become a leading provider of positioning technologies and software solutions.

Company Description:

• Trimble is a global technology company that provides solutions for various industries, including construction, agriculture, and transportation.
• The company's software and hardware solutions help customers improve productivity, efficiency, and safety.
• Trimble is committed to celebrating its differences and fostering an inclusive work environment.

Company Specialties:

• Positioning technologies
• Software solutions
• Construction management
• Agriculture technology
• Transportation management

Company Website: Trimble.com

ASSUMPTION: Trimble's focus on innovation and technology makes it an attractive employer for candidates interested in working at the intersection of business and technology.

📊 Role Analysis

Career Level: This role is a mid-level position within the Global Demand Center of Trimble's AECO Marketing department.

Reporting Structure: The Digital Marketing Specialist, LatAm, reports directly to the Manager, Digital Marketing.

Work Arrangement: This is a hybrid role, with a preference for candidates based near the Campinas office. The work arrangement is flexible and can be discussed with the hiring manager.

Growth Opportunities:

• Progression to a senior-level role within the Global Demand Center
• Expansion into other regions or departments within Trimble's marketing organization
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the organization and develop new skills.

🌍 Location & Work Environment

Office Type: Trimble's Campinas office is a modern and collaborative workspace designed to foster creativity and productivity.

Office Location(s): Trimble's Campinas office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Campinas is the third-largest city in the state of São Paulo, Brazil, with a population of over 1.2 million people.
• The city is known for its vibrant cultural scene, including museums, theaters, and music festivals.
• Campinas is also home to several universities and research institutions, contributing to its dynamic and innovative atmosphere.

Work Schedule: The work schedule for this hybrid role is flexible and can be discussed with the hiring manager. The role requires a full-time commitment (40 hours per week) with a preference for candidates who can work on-site in Campinas a few days per week.

ASSUMPTION: Campinas offers a unique blend of urban and suburban living, with a vibrant cultural scene and a strong focus on education and innovation. This makes it an attractive location for professionals looking to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the director of marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise, with a focus on paid media
• Data-driven mindset and analytical skills
• Project management and organizational skills
• Collaboration and communication skills
• Cultural fit and alignment with Trimble's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your paid media campaigns and their results
• Demonstrate your understanding of the LatAm market and Trimble's business goals
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Paid Media, Digital Marketing, Campaign Management, ROI, Data Analysis, A/B Testing, Project Management, Collaboration, Localization, LatAm, Trimble, AECO Marketing, Global Demand Center

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with Trimble's business goals. Candidates should be prepared to discuss their experience with paid media campaigns and provide specific examples of their work.

🛠️ Tools & Technologies

• GA4
• Google Tag Manager
• Salesforce
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Ads
• Microsoft Advertising
• Apple Search Ads

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms. Candidates should have experience using these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Teamwork
• Excellence

Work Style:

• Collaborative
• Data-driven
• Agile
• Results-oriented
• Customer-focused

Self-Assessment Questions:

• How do you approach localizing marketing campaigns to resonate with regional audiences?
• Can you provide an example of a successful paid media campaign you've managed, and how you optimized it for performance?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Trimble values a strong cultural fit and looks for candidates who align with its core values and work style. Candidates should be prepared to discuss their fit with Trimble's culture and how their skills and experience make them a strong match for the role.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and attention to detail
• Working with cross-functional teams and agency partners, necessitating strong communication and collaboration skills
• Adapting to changing market dynamics and user behavior, requiring a flexible and innovative approach
• Balancing revenue growth with a localized approach, demanding a strategic and data-driven mindset

ASSUMPTION: This role presents unique challenges that require a strong skill set and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on the LatAm region and requires a strong understanding of the local market
• Trimble's global presence and focus on technology make it an attractive employer for candidates interested in working for a innovative and forward-thinking company
• This role offers strong growth potential and the opportunity to work on high-impact campaigns that drive business results

ASSUMPTION: This role is unique in its focus on the LatAm region and Trimble's global presence. Candidates should be prepared to discuss their fit with the company's culture and how their skills and experience make them a strong match for the role.

📝 Sample Projects

• Developing and executing a paid media campaign to drive user acquisition for Trimble's AECO products in the LatAm region
• Optimizing an existing campaign to improve ROI and drive revenue growth for Trimble's e-commerce platform
• Collaborating with the creative team to develop localized ad content that resonates with regional audiences

ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Marketing Specialist, LatAm, might work on. Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Demand Center?
• How does Trimble support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Trimble measure the success of its digital marketing campaigns, and what are the key KPIs for this role?
• What are the biggest challenges facing the AECO Marketing department, and how can this role contribute to addressing them?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Trimble's business, industry, and competitors
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.