📌 Core Information
🔹 Job Title: Digital Marketing Specialist, LatAm
🔹 Company: Trimble Inc.
🔹 Location: Campinas, Brazil (Hybrid)
🔹 Job Type: Full-Time, Temporary (6-month contract)
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Campinas, Brazil, or Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving results through paid media campaigns across various platforms
- Collaborating with cross-functional teams to ensure seamless campaign execution
- Analyzing campaign performance and providing data-driven insights
- Optimizing campaigns based on performance goals and A/B testing results
ASSUMPTION: This role requires a strong focus on performance and data-driven decision making, with a significant portion of time dedicated to campaign management and optimization.
📋 Key Responsibilities
✅ Serve as the primary implementation point of contact for Trimble e-commerce paid media advertising efforts in LatAm
✅ Collaborate with cross-functional teams to ensure seamless campaign execution
✅ Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, and Apple Search Ads
✅ Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet ROI KPIs and align with business goals
✅ Prioritize driving revenue while maintaining a localized approach to resonate with regional audiences
✅ Partner with the Business Intelligence team and agency partners to track campaign performance and ROI
✅ Provide actionable insights by analyzing the sales funnel and identifying areas for optimization
✅ Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement
✅ Plan and execute A/B testing strategies to improve campaign performance
✅ Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness
ASSUMPTION: This role involves a high degree of technical proficiency and data analysis, with a significant portion of time dedicated to campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on paid media
Required Skills:
- Expertise in managing paid advertising channels (Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, and Apple Search Ads)
- Proven ability to deliver performance and growth in fast-paced, dynamic environments
- Demonstrated experience in developing ROI-focused digital marketing campaigns
- Strong technical skills in tools such as GA4, Google Tag Manager, and Salesforce
- Data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights
- Fluent English (interviews will be conducted in English)
- Exceptional organizational and project management skills
- Experience coordinating with high-performing, cross-functional teams and agency partners
- Hands-on experience with A/B testing and experimentation for continuous campaign optimization
- Ability to adapt and innovate based on changing market dynamics and user behavior
Preferred Skills:
- Knowledge of SEO strategies and organic growth optimization
ASSUMPTION: This role requires a strong technical skill set, with a focus on paid media management and data analysis.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in Campinas, Brazil is R$ 6,000 - R$ 8,000 per month (gross). This range takes into account the candidate's experience level and the company's size.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (Campinas, Brazil, or Remote)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Trimble Inc. operates in the Software Development industry, focusing on transportation management platforms and logistics technology.
Company Size: Trimble Inc. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Trimble Inc. was founded in 2000, with a rich history in the logistics and transportation industry.
Company Description:
- Trimble Inc. is a leading global provider of transportation management platforms and logistics technology, connecting shippers, carriers, and logistics service providers worldwide.
- The company's mission is to bring transportation in sync with the world, facilitating collaboration, automating manual processes, and providing valuable real-time insights.
- Trimble Inc. offers a modular Application Hub that solves specific logistics challenges, ranging from freight sourcing to freight audit and payment, and data hubs that provide insights into logistics operations, market developments, and carbon emissions.
Company Specialties:
- Transport Management
- Connectivity
- E-Logistics
- Transport Optimization
- Cost reductions
- Supply Chain
- Cloud Solution
- Logistics Network
- SaaS
- Logistics
- Time Slot Management
- Visibility
- Real-time visibility
- Logistics technology
Company Website: www.transporeon.com
ASSUMPTION: Trimble Inc. is a well-established company in the logistics and transportation industry, with a strong focus on technology and innovation.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing, focusing on paid media.
Reporting Structure: The Digital Marketing Specialist reports to the Manager, Digital Marketing.
Work Arrangement: This is a hybrid role, with a preference for candidates based near an office, preferably in the Campinas area. The role requires a mutually agreeable schedule for time in the office, based on the position and business need.
Growth Opportunities:
- Expanding skills in digital marketing, with a focus on paid media and data analysis
- Gaining experience working in a global, cross-functional team environment
- Potential career progression into senior marketing roles or specialized marketing positions
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Trimble Inc. has multiple offices worldwide, with a preference for candidates based near the Campinas office for this hybrid role.
Office Location(s): Campinas, Brazil
Geographic Context:
- Campinas is the third-largest city in the state of São Paulo, Brazil, with a population of approximately 1.2 million people.
- The city is known for its vibrant culture, rich history, and strong economy, with a focus on technology and innovation.
- Campinas offers a mix of urban and suburban living, with easy access to nature and outdoor activities.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (Campinas, Brazil, or Remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills in paid media management and data analysis
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience in paid media management and data analysis
- Tailor your resume and cover letter to emphasize your technical skills and relevant experience
- Prepare for technical assessments or case studies by reviewing your knowledge of paid media platforms and data analysis tools
- Research Trimble Inc. and the role to demonstrate your understanding of the company and the position
ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Data Analysis, ROI, A/B Testing, GA4, Google Tag Manager, Salesforce, Localization, E-commerce
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and relevant experience.
🛠️ Tools & Technologies
- GA4
- Google Tag Manager
- Salesforce
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Google/Microsoft Ads
- Apple Search Ads
ASSUMPTION: This role requires proficiency in various paid media platforms and data analysis tools, with a focus on GA4, Google Tag Manager, and Salesforce.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Sustainability
Work Style:
- Data-driven and performance-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Customer-centric and results-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in paid media and digital marketing?
- Can you provide an example of a time when you optimized a paid media campaign based on data-driven insights, and what was the outcome?
- How do you approach working in a hybrid or remote team environment, and what strategies do you use to maintain productivity and collaboration?
ASSUMPTION: Trimble Inc. values innovation, collaboration, and a customer-centric approach, with a strong focus on data-driven decision making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple paid media campaigns across various platforms simultaneously
- Analyzing and interpreting complex data sets to inform campaign optimization strategies
- Adapting to changing market dynamics and user behavior in the LatAm region
- Collaborating effectively with cross-functional teams and agency partners in a remote or hybrid work environment
ASSUMPTION: This role presents unique challenges related to managing multiple paid media campaigns, data analysis, and collaboration in a hybrid work environment.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on paid media management and data analysis, with a strong emphasis on driving results and optimizing campaigns based on performance goals.
- In the LatAm region, this role requires a deep understanding of local markets and consumer behavior, with a localized approach to paid media campaigns.
- Career progression in this role may lead to senior marketing positions or specialized marketing roles within the digital marketing field.
ASSUMPTION: This role offers unique opportunities for professional growth and development within the digital marketing field, with a focus on paid media management and data analysis.
📝 Sample Projects
- Developing and executing a paid media campaign strategy for Trimble AECO products in the LatAm region, with a focus on driving revenue and localized user experience
- Analyzing campaign performance data to identify trends and optimize campaigns based on performance goals and A/B testing results
- Collaborating with cross-functional teams to ensure seamless campaign execution and deliver regular reports on campaign successes and areas for improvement
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, with a focus on paid media management, data analysis, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Digital Marketing team, and how this role fits within the team?
- How does Trimble Inc. support the professional development and growth of its employees, particularly in the digital marketing field?
- Can you provide an example of a successful paid media campaign that Trimble Inc. has executed, and what were the key factors contributing to its success?
- How does Trimble Inc. approach localization and cultural relevance in its marketing efforts, particularly in the LatAm region?
- What are the key performance indicators (KPIs) used to measure the success of paid media campaigns at Trimble Inc., and how are these KPIs tracked and reported?
ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture, allowing them to make informed decisions about their application and potential fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience in paid media management and data analysis
- Prepare for technical assessments or case studies by reviewing your knowledge of paid media platforms and data analysis tools
- Research Trimble Inc. and the role to demonstrate your understanding of the company and the position
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
