Digital Marketing Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (m/f/d)

🔹 Company: Wolters Kluwer

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing creative digital marketing campaigns to drive business impact
• Leading co-marketing initiatives with partners to generate business opportunities
• Translating marketing strategies into actionable briefs for creative teams
• Identifying and proposing new digital formats to boost visibility and engagement
• Ensuring all content reflects the brand’s value proposition and aligns with business priorities

ASSUMPTION: This role requires a strong blend of creativity and strategic thinking, with a focus on driving measurable business results through digital marketing channels.

📋 Key Responsibilities

✅ Developing creative concepts for digital marketing campaigns that drive measurable business impact

✅ Leading co-marketing initiatives and content creation with our partner network, working closely with sales, channel, and product teams to generate business opportunities

✅ Translating marketing strategies into clear, actionable briefs for creative and production teams, with a strong focus on results

✅ Identifying and proposing new digital formats to boost visibility and engagement

✅ Ensuring all content reflects the brand’s value proposition and aligns with business priorities and partner needs

✅ Designing and implementing reusable marketing kits and content that partners can easily adapt to accelerate their go-to-market efforts

✅ Creating visual content (carousels, reels, videos, infographics, copywriting, etc.) tailored to business marketing activities

✅ Maintaining visual and narrative consistency across all digital touchpoints—internal, partner-facing, and customer-facing

✅ Tracking and analyzing the performance of content and co-marketing initiatives (engagement, conversion, business impact)

✅ Applying agile methodologies (A/B testing, growth hacking) to continuously optimize campaign and content effectiveness

✅ Staying ahead of digital trends and tools to keep the brand and partner value proposition innovative and competitive

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in similar roles, with a proven track record of driving business results through digital marketing campaigns

Required Skills:

• Proven experience working with business partners, co-marketing, and creating marketing initiatives with a strong business focus
• Proficiency in marketing automation and CRM tools
• Advanced skills in design tools (Canva, Adobe Suite, Figma) and content analytics (Hotjar, Google Analytics, etc.)
• Experience in video marketing production and content creation for emerging platforms (TikTok, Instagram, YouTube Shorts)
• Strong ability to tailor messaging and content to local markets and partner networks
• Excellent collaboration skills with sales, product, and channel teams to align marketing and business goals

Preferred Skills:

• Fluency in Spanish and English
• Experience working in a global organization

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the software industry will be at an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and market rates for the role and location)

Benefits:

• Competitive benefits package, including health insurance and pension plan
• Flexible working hours and remote work options
• Opportunities for professional development and career growth
• Dynamic and international work environment

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely up to two days per week

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the Barcelona area. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wolters Kluwer operates in the software development industry, providing information services and solutions for professionals in various sectors, including finance, tax and accounting, risk and compliance, health, and legal.

Company Size: Wolters Kluwer is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Wolters Kluwer was founded in 1836 and has since grown into a global leader in its industry, with a strong reputation for innovation and expertise.

Company Description:

• Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors.
• The company helps its customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
• Wolters Kluwer reported 2024 annual revenues of €5.9 billion and serves customers in over 180 countries, maintaining operations in over 40 countries, and employing approximately 21,000 people worldwide.

Company Specialties:

• Software tools and digital information
• Workflow solutions
• Mobile and point-of-use applications
• High-quality content across multiple professional markets

Company Website: www.wolterskluwer.com

ASSUMPTION: Wolters Kluwer's extensive experience and global presence provide a stable and supportive work environment for employees, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for candidates with 3-5 years of experience in digital marketing, seeking to advance their careers in a global organization.

Reporting Structure: The Digital Marketing Specialist will report directly to the Head of Digital Marketing and work closely with cross-functional teams, including sales, product, and channel teams.

Work Arrangement: This is a hybrid role, with employees expected to work on-site at the Barcelona office for three days per week and remotely for two days.

Growth Opportunities:

• Progression to senior or management roles within the marketing department
• Expansion into other areas of the business, such as product management or sales
• International assignments or relocation opportunities

ASSUMPTION: This role offers a clear path for career progression, with opportunities to take on more responsibility and advance within the organization.

🌍 Location & Work Environment

Office Type: Wolters Kluwer's Barcelona office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Zénobe Gramme, Liège, 4031, BE; Bollebergen 2a, Ghent, Flemish Region 9052, BE; Motstraat 30, Mechelen, Flemish Region 2800, BE

Geographic Context:

• Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
• The city is known for its vibrant culture, beautiful architecture, and Mediterranean climate
• Barcelona offers a high quality of life, with a diverse range of leisure and entertainment options

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely up to two days per week

ASSUMPTION: Barcelona's dynamic and multicultural environment provides an engaging and stimulating work environment for employees, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and a team member
• Final interview with the Head of Digital Marketing

Key Assessment Areas:

• Candidates' digital marketing skills and experience
• Candidates' ability to work effectively with cross-functional teams
• Candidates' understanding of the software industry and Wolters Kluwer's business
• Candidates' cultural fit with the organization's values and work environment

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on driving business results
• Tailor your resume and cover letter to emphasize your fit with Wolters Kluwer's company culture and the specific requirements of the role
• Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns and co-marketing initiatives

ATS Keywords: Digital Marketing, Partner Engagement, Content Creation, Marketing Automation, CRM Tools, Creative Thinking, Design Tools, Content Analytics, Video Marketing, Collaboration Skills, Business Acumen, Agile Methodologies, Social Media Marketing, Brand Visibility, Performance Tracking, Growth Hacking

ASSUMPTION: Wolters Kluwer's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best match for the organization's needs and the candidate's career goals.

🛠️ Tools & Technologies

• Marketing automation and CRM tools (e.g., HubSpot, Salesforce)
• Design tools (e.g., Canva, Adobe Suite, Figma)
• Content analytics tools (e.g., Hotjar, Google Analytics)
• Video marketing platforms (e.g., TikTok, Instagram, YouTube)

ASSUMPTION: Wolters Kluwer provides employees with access to industry-standard tools and technologies to support their work and drive business results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise
• Innovation
• Integrity
• One Wolters Kluwer

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on business impact
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have experience working with business partners and creating marketing initiatives with a strong business focus?
• Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do you have strong collaboration skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Wolters Kluwer values employees who are customer-focused, innovative, and committed to driving business results through collaboration and continuous improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and co-marketing initiatives simultaneously
• Balancing creative and analytical tasks, requiring strong project management skills
• Working effectively with cross-functional teams, including sales, product, and channel teams
• Keeping up with the fast-paced and ever-evolving digital marketing landscape

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in its focus on partner engagement and co-marketing initiatives
• Wolters Kluwer's global presence and industry expertise provide unique opportunities for career growth and development
• This role offers a clear path for career progression, with opportunities to take on more responsibility and advance within the organization

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for career growth and development within Wolters Kluwer.

📝 Sample Projects

• Developing a co-marketing campaign with a key partner to drive business growth and increase brand visibility
• Creating a series of engaging videos to showcase Wolters Kluwer's products and services on emerging platforms (e.g., TikTok, Instagram, YouTube Shorts)
• Designing and implementing a reusable marketing kit that partners can easily adapt to accelerate their go-to-market efforts

ASSUMPTION: These sample projects illustrate the creative and strategic nature of the Digital Marketing Specialist role and the impact it can have on Wolters Kluwer's business and partner relationships.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Wolters Kluwer support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Wolters Kluwer measure the success of its digital marketing campaigns and co-marketing initiatives?
• What are the most rewarding aspects of working in the digital marketing team at Wolters Kluwer?

ASSUMPTION: These questions will help candidates better understand the work environment, career growth opportunities, and the expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workday job portal
• Tailor your resume and cover letter to emphasize your fit with Wolters Kluwer's company culture and the specific requirements of the role
• Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns and co-marketing initiatives
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.