- **Job Title:** Digital Marketing Specialist - M. Holland
- **Company:** Ravago Americas
- **Location:** Northbrook, IL, USA
- **Job Type:** Full-Time, Hybrid (3 days/week on-site)
- **Category:** Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** 5-10 years
- **Remote Status:** On-site (Hybrid)
**🚀 Job Overview**
Key aspects of this role include:
- Managing and executing email marketing campaigns
- Crafting compelling email content and web copy
- Designing email templates and graphics
- Conducting A/B testing and analyzing performance metrics
- Collaborating with cross-functional teams to align email strategies with business goals
**ASSUMPTION:** This role requires a balance of creativity (for content creation) and analytical skills (for performance analysis), with a strong focus on driving customer engagement and sales growth.
**📋 Key Responsibilities**
- **📧 Email Marketing Campaign Management (70%)**
- Implement and execute email marketing campaigns
- Craft targeted email content, subject lines, and call-to-actions
- Design email templates and graphics using email marketing platforms
- Conduct A/B testing to optimize email performance
- Maintain and segment email distribution lists
- **📈 Campaign Performance Analysis & Optimization (20%)**
- Ensure compliance with email marketing best practices and industry regulations
- Monitor campaigns, analyze performance metrics, and make data-driven adjustments
- Provide regular reporting and insights to improve future campaigns
- **🤝 Cross-Functional Collaboration & Staying Updated (10%)**
- Collaborate with cross-functional teams to align email strategies with business goals
- Stay up-to-date with the latest email marketing trends and technologies
**ASSUMPTION:** The role involves a mix of independent work (campaign execution and analysis) and teamwork (collaboration with cross-functional teams), requiring strong communication and project management skills.
**🎯 Required Qualifications**
- **Education:** Bachelor’s Degree in Marketing, Journalism/Communications, or a related field. Equivalent experience may be considered.
- **Experience:** 4+ years of experience in email marketing or a similar role, with a proven track record of improving email performance metrics over time.
- **Required Skills:**
- Excellent writing, editing, proofreading, and verbal communication skills
- Proficiency in email marketing/automation platforms (e.g., Mailchimp, Microsoft Dynamics)
- Strong organizational and project management skills
- Detail-oriented with the ability to prioritize
- Analytical mindset with good problem-solving skills
- Proficient in Microsoft Excel, Word, Adobe, HTML, and CSS
- **Preferred Skills:**
- Experience with email marketing in Dynamics 365
- Familiarity with B2B marketing communications
- Experience producing email campaign performance reports and presenting data
**ASSUMPTION:** While a Bachelor's degree is preferred, equivalent experience in email marketing will be considered, as the role requires specific skills and knowledge rather than a specific degree.
**💰 Compensation & Benefits**
- **Salary Range:** $70,000 - $90,000 per year (based on industry standards for a Digital Marketing Specialist with 5-10 years of experience in the Chicago area)
- **Benefits:** Not specified in the job description
- **Working Hours:** Full-time (40 hours/week), with a hybrid work arrangement (3 days/week on-site in Northbrook, IL)
**ASSUMPTION:** The salary range is an estimate based on industry standards for a Digital Marketing Specialist with the required experience level in the Chicago area. Benefits information was not provided in the job description.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Plastics Manufacturing
- **Company Size:** 1,001-5,000 employees
- **Founded:** Not specified
- **Company Description:** Ravago is a leading global manufacturer and distributor of plastics, rubber, and chemicals. They are a family-owned company with a strong focus on professional expertise combined with personal modesty.
- **Company Specialties:** Distribution, Resale, Recycling & Compounding, and Manufacturing
**📊 Role Analysis**
- **Career Level:** Mid-level to senior
- **Reporting Structure:** Not specified (not supervisory)
- **Work Arrangement:** Hybrid (3 days/week on-site in Northbrook, IL)
- **Growth Opportunities:** Not specified; potential growth opportunities may exist within the larger Ravago organization
**🌍 Location & Work Environment**
- **Office Type:** Shared space with constant noise, without a private office
- **Office Location:** Northbrook, IL, USA
- **Geographic Context:** Northbrook is a suburb of Chicago, with a population of approximately 33,000 people. It offers a mix of urban and suburban living, with easy access to Chicago's amenities.
- **Work Schedule:** Full-time (40 hours/week), with a hybrid work arrangement (3 days/week on-site)
**💼 Interview & Application Insights**
- **Typical Process:** Not specified; applicants should expect a standard interview process, potentially including phone, video, and in-person interviews.
- **Key Assessment Areas:** Writing and communication skills, email marketing expertise, analytical skills, and cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Showcase your ability to analyze data and make data-driven decisions
- Demonstrate your understanding of the latest email marketing trends and technologies
**🛠️ Tools & Technologies**
- Email marketing/automation platforms (e.g., Mailchimp, Microsoft Dynamics)
- Microsoft Office Suite (Excel, Word)
- Adobe (for graphic design)
- HTML and CSS (for email design)
**👔 Cultural Fit Considerations**
- **Company Values:** Not specified; applicants should research Ravago's company culture and values independently
- **Work Style:** Collaborative, detail-oriented, and data-driven, with a strong focus on customer engagement and sales growth
**⚠️ Potential Challenges**
- Balancing creative content creation with analytical performance analysis
- Ensuring compliance with email marketing best practices and industry regulations
- Maintaining a strong work-life balance in a hybrid work environment
**📈 Similar Roles Comparison**
- **Role Differences:** This role focuses specifically on email marketing, while similar roles (e.g., Marketing Specialist or Digital Marketing Manager) may have broader responsibilities, such as social media management or SEO.
- **Industry-Specific Context:** The plastics manufacturing industry may have unique email marketing requirements and target audiences compared to other industries.
- **Career Path Comparison:** This role can serve as a stepping stone to more senior marketing positions, such as Marketing Manager or Director of Marketing.
**📝 Sample Projects**
- Developing and executing a targeted email campaign to promote a new product launch
- Analyzing email campaign performance data to identify trends and make data-driven optimizations
- Collaborating with cross-functional teams to create engaging email content that drives customer engagement and sales growth
**❓ Key Questions to Ask During Interview**
- What are the most significant challenges facing the email marketing team currently?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities exist for professional development and growth within the company?
- How does the company support work-life balance for hybrid employees?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://us242.dayforcehcm.com/CandidatePortal/en-US/ravagoamericas/Posting/View/11515)
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Prepare for interview questions related to your email marketing expertise, analytical skills, and cultural fit
- Research Ravago's company culture and values to ensure a strong fit
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
