📌 Core Information
🔹 Job Title: Digital Marketing Specialist (m/w/d)
🔹 Company: Securitas
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing local digital campaigns, content, and lead generation strategies for the German market
- Collaborating with sales teams to improve lead tracking processes
- Analyzing campaign performance to optimize conversion rates
- Working with global and regional marketing priorities
ASSUMPTION: This role requires a strong understanding of the German market and the ability to adapt global strategies to regional needs.
📋 Key Responsibilities
✅ Web Management & Content: Manage, update, and optimize local web content on Drupal CMS, ensuring adherence to brand guidelines and regional marketing priorities. Collaborate with content and design teams to create localized, market-relevant materials.
✅ Marketing Automation: Develop and implement automated marketing content in Marketo and Knak to support lead nurturing, email marketing, and targeted campaigns. Ensure proper segmentation and personalization for tailored messages.
✅ Chat Playbook Development: Design and implement effective playbooks for the chatbot tool to enhance user interaction and lead generation. Analyze chatbot performance data and optimize playbooks based on insights to improve the customer journey.
✅ Sales Support: Partner with the sales team to ensure timely and accurate lead management and provide tools and insights to improve lead tracking. Integrate marketing and sales efforts and align lead scoring and qualification criteria.
✅ Analysis & Insights: Monitor and analyze campaign metrics to evaluate marketing campaign effectiveness. Provide actionable insights to optimize web, email, and chatbot campaign conversion rates and ROI. Regularly report KPIs and recommendations to marketing and sales teams.
✅ General Digital Marketing: Plan and execute multi-channel campaigns, including paid media, social media, and email marketing, specifically for the German market. Stay updated on industry trends and best practices to bring innovative ideas to regional campaigns.
ASSUMPTION: This role requires strong project management and organizational skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience in marketing, communications, or a related field.
Experience: Proven experience in digital marketing, web content management (preferably Drupal), and marketing automation tools like Marketo and Knak.
Required Skills:
- Expertise in Drupal CMS and marketing automation tools (Marketo, Knak)
- Strong analytical skills and data-driven mindset
- Excellent project management and organizational skills
- Fluency in German and English (spoken and written)
- Proven experience in the German market and ability to adapt global strategies to regional needs
Preferred Skills:
- Experience with chatbot tools and playbook development
- Knowledge of the German security industry
- Familiarity with sales processes and lead management
ASSUMPTION: Candidates with experience in the security industry or relevant market knowledge may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level digital marketing roles in Germany, the estimated salary range is €45,000 - €60,000 per year, depending on experience and qualifications.
Benefits:
- Professional security and job stability with a market leader
- 30 vacation days per year
- Tax-free gift vouchers for various occasions
- Employee discounts with numerous partners
- Company pension scheme with up to 20% employer contribution
- Accident insurance, even in personal time
- Training opportunities and seminars
- Fixed contact person in the project management
- Regular updates through the Securitas employee portal
Working Hours: Full-time (40 hours/week), Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Securitas is a world-leading safety and security solutions partner, operating in 47 markets with over 350,000 employees. They focus on leveraging technology and innovative, holistic approaches to transform the security industry.
Company Size: With over 10,000 employees, Securitas offers a large, established environment with opportunities for growth and development.
Founded: Securitas was founded in 1934 and has since grown into a global leader in the security industry.
Company Description:
- Securitas focuses on creating sustainable value for clients by protecting what matters most - their people and assets
- The company combines deep experience with innovative technology to see what others miss and transform the security industry
- Securitas is committed to diversity and inclusion, with a workforce representing various backgrounds and expertise
Company Specialties:
- Security and investigation services
- Electronic security solutions
- Security consulting and risk management
- Event security and guarding services
Company Website: Securitas.com
ASSUMPTION: Securitas' extensive global presence and experience make it an attractive employer for candidates seeking a stable, secure, and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level digital marketing professionals with 2-5 years of experience in digital marketing, web content management, and marketing automation.
Reporting Structure: The Digital Marketing Specialist reports directly to the Marketing Specialist for Germany and works closely with the sales team to align marketing and sales efforts.
Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the employee's role.
Growth Opportunities:
- Progression to senior or management roles within the marketing department
- Expansion into other regional or global marketing roles within the Securitas group
- Potential career paths in related fields, such as sales, business development, or security consulting
ASSUMPTION: Securitas' extensive global presence and diverse service offerings provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Securitas' Berlin office is a modern, professional environment with a collaborative and dynamic work culture.
Office Location(s): Securitas' Berlin office is located in the heart of the city, offering easy access to public transportation and various amenities.
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant cultural scene, historical landmarks, and diverse neighborhoods
- Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous recreational opportunities
Work Schedule: Full-time (40 hours/week), Monday to Friday, with flexible working hours and remote work options available for specific tasks or projects.
ASSUMPTION: Berlin's dynamic and multicultural environment, along with its affordable cost of living, makes it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Securitas careers portal
- Recruiting team review of application materials within 5 working days
- Phone or video screening to clarify open questions and discuss the role further
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and contract preparation by the human resources department
Key Assessment Areas:
- Digital marketing and web content management skills
- Fluency in German and English (spoken and written)
- Understanding of the German market and regional marketing priorities
- Analytical skills and data-driven mindset
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the German market and regional marketing priorities
- Showcase your analytical skills and data-driven mindset through specific examples or projects
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Follow up with the recruiting team after the interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Digital Marketing, Web Content Management, Marketing Automation, Marketo, Knak, Chatbot, Lead Management, German Market, German Language, English Language
ASSUMPTION: Securitas' recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Drupal CMS
- Marketo and Knak marketing automation platforms
- Chatbot tools (e.g., ManyChat, MobileMonkey, or similar)
- Salesforce or other CRM systems
- Google Analytics and other web analytics tools
- Microsoft Office Suite or equivalent
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Professionalism and expertise
- Customer focus and commitment to excellence
- Integrity and ethical behavior
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on results and performance-driven mindset
- Opportunities for professional growth and development
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you possess strong analytical skills and a data-driven mindset?
- Are you fluent in German and English (spoken and written)?
- Do you have experience working in the German market and adapting global strategies to regional needs?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a strong commitment to customer focus and a passion for delivering exceptional results?
ASSUMPTION: Securitas values diversity and inclusion, and candidates from all backgrounds are encouraged to apply. However, strong communication skills, cultural awareness, and a customer-focused mindset are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously and balancing priorities
- Adapting to a large, established organization with a structured work environment
- Navigating the German market and understanding regional nuances
- Working with global and regional marketing priorities and stakeholders
- Keeping up with industry trends and best practices in digital marketing and technology
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow within the organization.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique blend of global and regional marketing responsibilities, requiring strong market knowledge and adaptability
- The security industry context provides a distinctive focus on risk management, customer protection, and business continuity
- Career progression in this role may lead to specialized positions in security marketing or broader marketing management opportunities within the Securitas group
ASSUMPTION: Candidates with experience in the security industry or relevant market knowledge may find this role particularly appealing due to its unique blend of global and regional marketing responsibilities and the distinctive focus on customer protection and business continuity.
📝 Sample Projects
- Developing and implementing a targeted email marketing campaign to generate leads for a new security product launch in the German market
- Optimizing the company's German website for improved user experience and search engine rankings, using Drupal CMS and SEO best practices
- Creating and executing a social media advertising campaign to raise brand awareness and drive event attendance for a Securitas-sponsored security conference in Germany
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Digital Marketing Specialist may undertake to drive marketing success and support the company's growth objectives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Securitas in Germany and globally?
- What are the most significant challenges facing the German market, and how can this role address them?
- How does Securitas support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Securitas foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career prospects at Securitas.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Securitas careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for phone or video screening and on-site or virtual interviews, focusing on your digital marketing and web content management skills, as well as your understanding of the German market and regional marketing priorities
- Follow up with the recruiting team after the interview to express your interest in the role and reiterate your qualifications
- If selected, participate in the onboarding process and familiarize yourself with Securitas' tools, technologies, and work environment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
