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Digital Marketing Specialist (Madrid based)

FeverUp
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist (Madrid based)

πŸ”Ή Company: FeverUp

πŸ”Ή Location: Madrid, Spain

πŸ”Ή Job Type: Hybrid (Madrid based)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 6+ years

πŸ”Ή Remote Status: On-site (Madrid based) with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for exclusive experiences in the German market
  • Creating and managing high-visibility performance digital marketing campaigns on social media platforms like Facebook and Instagram
  • Collaborating with cross-functional teams to provide strategic directions for campaigns
  • Managing the P&L of the region and a significant marketing budget

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results and growth in the German market.

πŸ“‹ Key Responsibilities

βœ… Own the marketing strategy of your experiences, building compelling strategies for exclusive events and Fever Originals in the German market

βœ… Create successful performance digital marketing campaigns with high visibility on social media channels like Facebook and Instagram

βœ… Work closely with the growth marketing team to analyze performance and identify opportunities for improvement

βœ… Manage the P&L of your region and a big marketing budget, ensuring financial targets are met

βœ… Coordinate with cross-functional teams to provide strategic directions for campaigns, including Sales, Media, CRM, Design, and Content Copywriting

βœ… Grow your own experiences, driving user acquisition and engagement through effective marketing strategies

ASSUMPTION: This role involves a high degree of responsibility and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in Digital Marketing, with a focus on Facebook ads and other social paid platforms

Required Skills:

  • Proficient in English and German (both written and spoken)
  • Strong analytical skills and data-driven mindset
  • Proven experience in managing marketing budgets and P&L
  • Excellent communication and collaboration skills
  • Familiarity with the German market and cultural nuances

Preferred Skills:

  • Experience working with event-based marketing campaigns
  • Familiarity with marketing automation tools and CRM systems
  • Knowledge of the local nightlife and entertainment scene in Germany

ASSUMPTION: While a marketing background is essential, experience in the events or entertainment industry would be a significant advantage for this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for similar roles in Madrid.

Benefits:

  • Attractive compensation package with the potential to earn a significant bonus for top performance
  • 40% discount on all Fever events and experiences
  • Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
  • Gympass Membership
  • English and Spanish lessons
  • Home office friendly
  • Free food, drink, and fruit at the office

Working Hours: Full-time, with flexible hours and the possibility of working remotely some days

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: FeverUp operates in the live entertainment technology sector, focusing on democratizing access to culture and entertainment through its proprietary platform.

Company Size: FeverUp is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: FeverUp was founded in 2014 and has since grown to become a global leader in its industry.

Company Description:

  • FeverUp is the leading global live-entertainment discovery tech platform, inspiring its community of over 125M people through personalized and curated experiences in their local city
  • The company empowers entertainment and event creators to reach new audiences and enhance their experiences through its proprietary technology
  • FeverUp has successfully produced and co-produced award-winning events, such as the β€œCandlelight Concert Series,” β€œStranger Things: The Drive-Into Experience,” and β€œVan Gogh: The Immersive Experience”

Company Specialties:

  • Internet
  • Mobile
  • Nightlife
  • Startups
  • Events
  • Music
  • Tickets and concerts

Company Website: feverup.com

ASSUMPTION: FeverUp's focus on innovation and growth makes it an attractive employer for candidates seeking to make a significant impact in the live entertainment industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in the live entertainment industry.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Team Lead and collaborate with various cross-functional teams.

Work Arrangement: This is a hybrid role based in Madrid, with the possibility of working remotely some days.

Growth Opportunities:

  • Progression to a senior marketing role or team leadership position within the Marketing department
  • Expansion into other markets or event categories as FeverUp continues to grow
  • Potential to work on high-profile, international projects and events

ASSUMPTION: FeverUp's rapid growth and expansion present numerous opportunities for career development and advancement within the company.

🌍 Location & Work Environment

Office Type: FeverUp's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Calle de Fernando 'El Santo', 16, Madrid, Community of Madrid 28010, Spain

Geographic Context:

  • Madrid is a vibrant, multicultural city with a thriving nightlife and entertainment scene
  • The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
  • Madrid is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, with flexible hours and the possibility of working remotely some days

ASSUMPTION: FeverUp's Madrid office provides an engaging and dynamic work environment, with ample opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-depth interview with the Marketing Team Lead and potential team members
  • Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and interpretation
  • Budget management and financial acumen
  • Communication and collaboration skills
  • Cultural fit and alignment with FeverUp's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the German market and local cultural nuances
  • Showcase your ability to develop and execute successful marketing campaigns for events

ATS Keywords: Digital Marketing, Facebook Ads, Social Media Marketing, Performance Marketing, Budget Management, Cross-Functional Coordination, Marketing Strategy, German Market, Event Marketing

ASSUMPTION: FeverUp's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Facebook, Instagram, etc.)
  • Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
  • CRM systems (e.g., Salesforce, HubSpot, etc.)
  • Data analysis tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: FeverUp uses industry-standard marketing tools and technologies to support its digital marketing efforts.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Data-driven decision making
  • Collaboration and teamwork
  • Customer-centric approach
  • Continuous learning and improvement

Work Style:

  • Dynamic and fast-paced environment
  • Strong focus on results and performance
  • Collaborative and supportive team culture
  • Flexible and adaptable to change
  • Open and transparent communication

Self-Assessment Questions:

  • How do you approach developing marketing strategies for unique, exclusive events?
  • Can you provide an example of a successful performance digital marketing campaign you've managed, and what metrics you used to measure its success?
  • How do you balance multiple priorities and stakeholders in a fast-paced, dynamic work environment?

ASSUMPTION: FeverUp's company culture emphasizes innovation, collaboration, and a customer-centric approach, making it an attractive employer for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

  • Managing a significant marketing budget and ensuring financial targets are met
  • Balancing multiple priorities and stakeholders in a fast-paced, dynamic work environment
  • Adapting to the unique cultural nuances and preferences of the German market
  • Working in a hybrid role with a mix of on-site and remote work

ASSUMPTION: FeverUp's fast-paced, dynamic work environment presents both opportunities and challenges for candidates seeking to advance their careers in digital marketing.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing positions in its focus on the German market and exclusive, event-based marketing campaigns
  • FeverUp's industry-specific context and proprietary technology set it apart from other companies in the live entertainment sector
  • Career path comparison: This role offers opportunities for progression to senior marketing roles or team leadership positions within the Marketing department

ASSUMPTION: FeverUp's unique position in the live entertainment industry and focus on innovation make it an attractive employer for candidates seeking to advance their careers in digital marketing.

πŸ“ Sample Projects

  • Developing and executing a marketing strategy for a Fever Original event in Berlin, targeting local audiences and driving ticket sales
  • Creating and managing a high-visibility performance digital marketing campaign on Facebook and Instagram for an exclusive partner event in Munich
  • Analyzing campaign performance data and identifying opportunities for optimization and improvement, working closely with the growth marketing team

ASSUMPTION: FeverUp's marketing projects offer candidates the opportunity to work on high-profile, international events and campaigns, driving results and growth for the company.

❓ Key Questions to Ask During Interview

  • How does FeverUp approach marketing strategies for exclusive, event-based experiences in the German market?
  • What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at FeverUp, and how are they tracked and analyzed?
  • How does FeverUp support the professional development and growth of its marketing team members?
  • What is the team structure and dynamic within the Marketing department, and how does this role fit into the broader organization?
  • How does FeverUp adapt its marketing strategies to the unique cultural nuances and preferences of different markets, such as Germany?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding FeverUp's unique approach to digital marketing.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful performance digital marketing campaigns you've managed, and be ready to discuss the metrics used to measure their success
  • Research the German market and local cultural nuances to demonstrate your understanding and ability to adapt to this specific context
  • Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.