📌 Core Information
🔹 Job Title: Digital Marketing Specialist/Manager
🔹 Company: Samsung Electronics
🔹 Location: NSW Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational ownership of Samsung's Online Business (OB) campaigns
- Developing and managing multi-channel demand generation strategies
- Collaborating with cross-functional teams to deliver commercial objectives
- Driving growth and revenue for Samsung's eStore
- Leading and managing teams, providing strategic and operational feedback
ASSUMPTION: This role requires a high level of strategic thinking, combined with hands-on operational execution. Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong understanding of digital marketing channels.
📋 Key Responsibilities
✅ Ownership of Online Business Calendar and Campaigns
- Develop and manage multi-channel demand generation strategies
- Deliver against campaign briefs to support Samsung eStore growth
- Define and track key performance indicators (KPIs)
- Collaborate with other teams on campaign execution
- Work with content, design, and onsite teams to build high-performing assets
✅ New Channels and Partnerships
- Initiate, lead, and deliver marketing activities with key Samsung partners
- Drive strategic marketing campaigns for Samsung SMB growth
- Ownership of Samsung students program
✅ Content and Creatives
- Oversee content production hub for creating new content and creative concepts
- Ownership of Samsung OB asset creation and distribution
✅ Delivery/Supplier/Project Management
- Work within a complex, multi-vendor framework
- Engage and coordinate with multiple parts of the organization and partner agencies
- Lead, manage, and optimize complex paid media campaigns
- Deliver against commercial objectives to support Samsung eStore growth
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of digital marketing experience, with 5+ years in CRM, paid media, or affiliate marketing
Required Skills:
- Expertise in developing and selling new propositions & business cases
- Proven track record of implementing go-to-market plans across various digital touchpoints
- Strong agency/team management skills, with experience leading multicultural teams
- Excellent communication, presentation, and stakeholder management skills
- Strong analytical and problem-solving skills
- Fluency in English
Preferred Skills:
- Experience working with e-commerce platforms
- Knowledge of the Australian market and consumer behavior
- Fluency in additional languages
ASSUMPTION: Candidates with experience in e-commerce, retail, or consumer goods industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for a senior digital marketing role in Sydney)
Benefits:
- Competitive remuneration package
- Free on-site parking
- Generous employee discount across Samsung products
- Ongoing professional development opportunities
- Discount across over 400 retail partners
Working Hours: 37.5 hours per week, with the possibility of additional hours and work outside of ordinary hours due to the nature of the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Sydney. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the highly competitive IT services and IT consulting industry, with a strong focus on innovation and customer satisfaction.
Company Size: Samsung Electronics Australia has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Samsung Electronics was founded in 1938, with a rich history of technological advancements and market leadership.
Company Description:
- Samsung Electronics is a global leader in consumer electronics, IT, and mobile communications, committed to bringing innovation to everyone, faster than anyone.
- The company offers a wide range of products, including smartphones, tablets, TVs, appliances, and digital displays, as well as a broad portfolio of enterprise solutions.
- Samsung Electronics Australia is dedicated to delivering exceptional customer experiences and supporting local communities through various corporate social responsibility initiatives.
Company Specialties:
- Consumer Electronics
- IT and Mobile Communications
- Enterprise Solutions
- Digital Marketing
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established, global brand with a strong presence in the Australian market. Candidates should be prepared to work in a fast-paced, dynamic environment with a focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the senior specialist/manager level, requiring a high degree of expertise and strategic thinking in digital marketing.
Reporting Structure: The role reports directly to the Online Business (OB) division and collaborates with various teams, including sales, customer service, product divisions, ecommerce, and partner agencies.
Work Arrangement: This role is on-site, with the possibility of additional hours and work outside of ordinary hours due to the nature of the role.
Growth Opportunities:
- Progression to a more senior role within the Online Business division or other Samsung business units
- Expansion of responsibilities and team leadership opportunities
- Cross-functional project work and exposure to different aspects of the business
ASSUMPTION: Samsung Electronics offers a range of growth opportunities for employees, with a focus on professional development and career progression.
🌍 Location & Work Environment
Office Type: Samsung Electronics Australia has an on-site office in NSW Sydney, Australia.
Office Location(s): 123 George Street, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is the largest city in Australia, with a vibrant multicultural population and a thriving business environment.
- The city offers a high standard of living, with excellent educational institutions, healthcare facilities, and recreational opportunities.
- Sydney is well-connected by public transportation, making it easy for employees to commute to the office.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the nature of the role may require additional hours and work outside of ordinary hours.
ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be prepared to adapt to the demands of a fast-paced, dynamic work setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Cross-functional collaboration and stakeholder management skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Samsung's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research Samsung Electronics and the Online Business division to show your interest and understanding of the company
ATS Keywords: Digital Marketing, E-commerce, Demand Generation, Paid Media, CRM, Affiliate Marketing, Data-Driven Marketing, Campaign Management, Team Management, Strategic Planning, Performance Measurement, Multi-Channel Marketing, Collaboration, Creativity
ASSUMPTION: Samsung Electronics uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- SEMrush or similar SEO tools
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is desirable for this role, as they are commonly used in digital marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Performance
- Excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong customer focus and a passion for delivering exceptional results?
ASSUMPTION: Candidates should assess their fit with Samsung's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the digital marketing landscape and consumer behavior
- Collaborating effectively with cross-functional teams and partner agencies
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is unique to Samsung Electronics, with a focus on driving e-commerce growth and revenue through strategic and operational campaign management
- Similar roles in other organizations may have a broader or more narrow focus, depending on the company's size and structure
- Career progression in this role may lead to more senior positions within the Online Business division or other Samsung business units
ASSUMPTION: Candidates should research similar roles in other organizations to understand the unique aspects of this opportunity at Samsung Electronics.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive traffic and conversions for a new product launch
- Optimizing paid media campaigns to improve ROI and reduce cost per acquisition
- Collaborating with cross-functional teams to create and distribute high-performing landing pages and promotional assets
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, requiring a strong understanding of digital marketing channels and campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Online Business division?
- How does this role contribute to Samsung's overall e-commerce strategy, and what are the key priorities for the first 90 days?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Samsung support the professional development and growth of its employees in this role?
- What is the company's approach to work-life balance, and how is this role structured to support it?
ASSUMPTION: These questions are designed to help candidates understand the role's dynamics, priorities, and growth opportunities, as well as the company's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
