Digital Marketing Specialist/Manager - Agrentina

📌 Core Information

🔹 Job Title: Digital Marketing Specialist/Manager - Argentina

🔹 Company: DinePalace.com / Foodme.Mobi

🔹 Location: Bella Vista, Buenos Aires, Argentina

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: March 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies
• Tracking and optimizing digital campaigns across various channels
• Collaborating with internal teams for enhanced user experience
• Evaluating emerging technologies for potential adoption

ASSUMPTION: This role demands oversight of comprehensive marketing efforts from strategy to execution, presuming a high level of autonomy and expertise given the dual title (Specialist/Manager).

📋 Key Responsibilities

✅ Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising

✅ Design and manage the company's social media presence

✅ Measure and report digital marketing campaign performance; assess ROI and KPIs

✅ Identify trends and optimize budget and performance based on insights

✅ Brainstorm creative growth strategies

✅ Execute and measure conversion tests

✅ Collaborate with internal teams for landing page creation and user experience optimization

✅ Evaluate end-to-end customer experience using analytics

✅ Optimize user funnels and conversion points

✅ Collaborate with agencies and vendor partners

✅ Provide thought leadership on emerging technologies

ASSUMPTION: The array of responsibilities suggests involvement in both strategic and operational aspects of digital marketing, which implies close collaboration with diverse teams.

🎯 Required Qualifications

Education: Graduation or post-graduation required

Experience: 1-3 years of proven digital marketing experience

Required Skills:

• SEO/SEM campaign management
• Marketing database, email, social media, and display advertising proficiency
• Analytics and user experience evaluation

Preferred Skills:

• Creativity in identifying and targeting audience segments
• Experience with emerging digital marketing tools

ASSUMPTION: Required qualifications emphasize tactical marketing skills, with a high value placed on creativity and analytical abilities, suggesting a creative campaigns focus.

💰 Compensation & Benefits

Salary Range: Not specified; typically comparable roles in Argentina offer competitive salaries aligned with experience level.

Benefits:

• Friendly work environment
• Guaranteed growth opportunities
• Potential for international collaboration exposure

Working Hours: Monday to Friday, 9 am to 5 pm EST (Toronto Time); half-day on Saturdays

ASSUMPTION: The growth guarantee and friendly environment are likely non-monetary incentives, which emphasize company culture and development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on mobile apps and cloud-based POS solutions for restaurants

Company Size: 51-200 employees; medium-sized fostering innovation and cross-functional team collaborations

Founded: 2012, based in Hamilton, Ontario

Company Description:

• Integrates app ordering, sales, and delivery management
• Offers a platform for seamless third-party delivery integration
• Provides robust POS solutions integrated with mobile apps

Company Specialties:

• Mobile apps for restaurants
• Custom apps and food delivery
• Sales and marketing services

Company Website: https://www.foodme.mobi/

ASSUMPTION: The company's focus on restaurant tech solutions indicates a vibrant, potentially fast-paced work culture supported by tech innovation.

📊 Role Analysis

Career Level: Entry to mid-level, given the experience requirements

Reporting Structure: Likely reports to senior management or marketing director

Work Arrangement: Flexible within remote settings given the global timezone coordination

Growth Opportunities:

• Skill enhancement in emerging marketing technologies
• Potential leadership roles within marketing teams
• Networking with international industry professionals

ASSUMPTION: The role provides a pathway for professional growth, aligning with company emphasis on growth assurance and collaboration opportunities.

🌍 Location & Work Environment

Office Type: Not specified; assumes remote work capabilities

Office Location(s): Primary office in Hamilton, Ontario

Geographic Context:

• Bella Vista, Buenos Aires is a key cultural hub
• Argentina's integration with global business networks
• Cost of living and local amenities support a balanced lifestyle

Work Schedule: Aligns with North American business hours, requiring schedule flexibility

ASSUMPTION: Despite being remote, location context is relevant for team collaboration and cultural familiarity, particularly given the global time zone considerations.

💼 Interview & Application Insights

Typical Process:

• Initial application review for skill match
• First round interview with HR for cultural fit
• Technical interview with marketing team

Key Assessment Areas:

• Technical proficiency in digital marketing
• Creativity in strategy conceptualization
• Analytical skills regarding campaign performance

Application Tips:

• Highlight experience with similar digital marketing roles
• Demonstrate knowledge in innovative marketing tools
• Showcase examples of creative campaign successes

ATS Keywords: Digital Marketing, SEO, SEM, User Experience, Analytics

ASSUMPTION: The interview process is likely comprehensive, assessing technical capabilities and creative insights, given the dual role responsibilities.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools like Moz or Ahrefs
• Social media management platforms like Hootsuite

ASSUMPTION: The listing implies the use of standard digital marketing tools; however, specific platforms may be determined by team preferences or client needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation in technology solutions
• Commitment to client success
• Emphasis on team growth and development

Work Style:

• Flexible and adaptive to change
• Result-oriented with a strong emphasis on ROI and KPIs
• Collaborative across remote settings

Self-Assessment Questions:

• Do you enjoy fast-paced, technology-driven environments?
• Are you adept at collaboration across different time zones?
• How do you approach optimizing digital marketing strategies?

ASSUMPTION: The cultural fit emphasizes a dynamic, adaptive work environment that values cross-functional collaboration and innovative thinking.

⚠️ Potential Challenges

• Managing remote team dynamics across time zones
• Keeping abreast of rapid changes in digital marketing trends
• Balancing diverse responsibilities as both a strategist and executor
• Meeting performance metrics consistently

ASSUMPTION: Challenges primarily involve aligning digital marketing efforts with fast-evolving trends and ensuring effective remote collaboration.

📈 Similar Roles Comparison

• Typical roles may focus solely on SEO or social media, whereas this position demands an integrated approach across all digital fronts
• Manager roles usually involve more strategic oversight over digital campaigns
• Specialist roles might limit collaborative responsibilities, unlike this hybrid job role

ASSUMPTION: This role is more encompassing, requiring both strategic planning and practical execution compared to typical marketing roles which may focus on specific channels.

📝 Sample Projects

• Comprehensive SEO audit and strategy implementation
• Integrated email and social media campaign for a product launch
• User experience optimization through landing page testing

ASSUMPTION: Projects likely align with company objectives to bolster app engagement and conversion rates across diverse digital channels.

❓ Key Questions to Ask During Interview

• How does the company measure success in digital marketing campaigns?
• Can you provide examples of recent successful campaigns?
• What level of autonomy can this role expect?
• How does the company support professional development in this role?
• How does the team collaborate across different locations/time zones?

ASSUMPTION: Questions should focus on understanding the company's strategic priorities, support systems, and collaboration practices to align personal goals with organizational expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume specifically highlighting SEO, SEM, and social media achievements
• Include a cover letter that addresses your creativity and analytical prowess in digital marketing
• Highlight any experience in remote work environments, if available
• Prepare portfolio examples of past successful digital campaigns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.