Digital Marketing Specialist/Manager - Brazil

📌 Core Information

🔹 Job Title: Digital Marketing Specialist/Manager - Brazil

🔹 Company: DinePalace.com / Foodme.Mobi

🔹 Location: Brazil

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: March 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Develop and implement digital marketing strategies.
• Track and optimize marketing campaign performance.
• Enhance user experiences across digital channels.
• Collaborate with internal teams to create landing pages.

ASSUMPTION: While the listing suggests on-site work in Brazil, the repeated mention of a remote status likely indicates that this role is flexible and remotely oriented. Clarification with the employer is advised.

📋 Key Responsibilities

✅ Plan and execute all digital marketing, including SEO/SEM, email, and social media campaigns.

✅ Design and maintain the company’s social media presence.

✅ Measure campaign performance and assess ROI and KPIs.

✅ Identify trends and optimize marketing strategies.

✅ Brainstorm creative growth strategies.

✅ Plan, execute, and measure conversion tests.

✅ Collaborate with teams to optimize user experience.

✅ Analyze customer experience across touchpoints.

✅ Evaluate and adopt emerging technologies.

ASSUMPTION: Given the wide range of responsibilities, candidates will likely need to juggle multiple tasks and interact with various stakeholders, requiring strong organizational skills.

🎯 Required Qualifications

Education: Graduation or Post-Graduation degree

Experience: 1-3 years of experience in digital marketing

Required Skills:

• SEO/SEM management
• Database, social media, and display advertising expertise
• Website analytics tools proficiency

Preferred Skills:

• High creativity in marketing strategies and campaigns
• Experience in optimizing landing pages and funnels

ASSUMPTION: The candidate should possess a balance of analytical skills and creativity to effectively lead marketing campaigns and engage diverse target audiences.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Friendly work environment
• Guaranteed growth opportunities

Working Hours: Monday to Friday, and half-day Saturday (9am to 5pm EST)

ASSUMPTION: The company likely values work-life balance, evident from the clear delineation of work hours, though compensation details should be directly confirmed.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Multi-faceted app solutions for restaurants.
• Focus on sales, order management, and delivery integration.
• Emphasis on brand growth and market expansion.

Company Specialties:

• Mobile Apps for Restaurants
• Food Delivery
• Sales and Marketing solutions

Company Website: https://www.foodme.mobi/

ASSUMPTION: The company's niche in integrating app functions with restaurant operations indicates a dynamic work environment with innovative projects.

📊 Role Analysis

Career Level: Early to mid-level position

Reporting Structure: Likely reports to a senior marketing manager or director

Work Arrangement: Primarily remote with potential on-site components

Growth Opportunities:

• Learning from cross-functional teams
• Exposure to various data-driven strategies
• Potential for advancement into management roles

ASSUMPTION: Candidates should anticipate working in a fast-paced setting that prizes innovation and adaptation.

🌍 Location & Work Environment

Office Type: Not specified, remote work implied

Office Location(s): Headquarters in Hamilton, Ontario

Geographic Context:

• Flexible remote working
• Potential travel to Brazil for specific campaigns
• Time zone consideration of Toronto hours

Work Schedule: Structured hours aligning with EST time zone

ASSUMPTION: Although the job is listed as remote, candidates should be prepared for periodic collaborative meetings during Toronto working hours.

💼 Interview & Application Insights

Typical Process:

• Initial resume and application screening
• First-round interviews with HR or hiring manager
• Technical assessment or case study evaluation
• Final interview with team leaders or executives

Key Assessment Areas:

• Technical proficiency in key marketing tools
• Analytical thinking and problem-solving abilities
• Creative strategy and campaign ideation

Application Tips:

• Highlight relevant experience and successful campaigns
• Showcase versatility in using digital tools
• Demonstrate adaptability and creative problem-solving

ATS Keywords: Digital Marketing, SEO, SEM, Analytics, Social Media, User Experience

ASSUMPTION: Candidates might need to undergo multiple interview rounds focused on both their strategic thinking and technical skills in digital marketing.

🛠️ Tools & Technologies

• Google Analytics
• SEO/SEM tools (e.g., Moz, SEMrush)
• Social media management tools (e.g., Hootsuite)

ASSUMPTION: Familiarity with a broad suite of digital marketing tools is a must, as the role involves comprehensive campaign management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration and partnership

Work Style:

• Dynamic and adaptable
• Team-oriented
• Proactive in addressing challenges

Self-Assessment Questions:

• Are you comfortable working remotely with potential travel?
• Can you manage and prioritize multiple campaigns?
• Do you have a creative approach to problem-solving in marketing?

ASSUMPTION: The company likely seeks candidates who thrive in remote settings and excel in team collaboration, reflecting their emphasis on partnership.

⚠️ Potential Challenges

• Adapting to remote work while collaborating across time zones
• Balancing multiple digital campaigns simultaneously
• Navigating and adapting to rapidly changing market trends
• Ensuring alignment with the overall business strategy

ASSUMPTION: Candidates must be prepared for a dynamic role that demands both strategic foresight and practical execution.

📈 Similar Roles Comparison

• This role offers a broader range of responsibilities compared to traditional digital marketing roles, encompassing both strategy and execution.
• Potential for career progression is significant given the company's growth focus.
• Emphasis on a wide array of digital tools may surpass standard expectations.

ASSUMPTION: The role might require more adaptability and cross-functional collaboration than typical similar roles, with greater growth prospects in a tech-driven company environment.

📝 Sample Projects

• Launching a multi-channel digital campaign for a new restaurant client
• Developing SEO strategies for enhanced website traffic
• Implementing social media marketing tactics that drive engagement and conversions

ASSUMPTION: Candidates are expected to handle diverse projects that necessitate both creative input and analytical evaluations for success.

❓ Key Questions to Ask During Interview

• What are the primary goals for the digital marketing team this year?
• How does the company support continuous learning and development in digital marketing?
• What are the team's principal projects and digital channels currently?
• How is success measured in this role?
• What is the typical career progression path from this position?

ASSUMPTION: These questions are designed to clarify role expectations and growth opportunities, ensuring alignment with candidates' career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website or a specified recruitment portal.
• Prepare a detailed resume that highlights relevant marketing experience and accomplishments.
• Craft a personalized cover letter addressing direct experience and fit for the role.
• Gather any portfolio or case studies showcasing past successful campaigns.
• Be ready for potential initial phone screenings and follow-up interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.