Digital Marketing Specialist/Manager- Colombia

📌 Core Information

🔹 Job Title: Digital Marketing Specialist/Manager - Colombia

🔹 Company: DinePalace.com / Foodme.Mobi

🔹 Location: Colombia

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Sat Mar 29 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing campaigns
• Optimizing campaign performance using analytics
• Collaborating with internal and external teams
• Leading marketing strategies across various digital channels

ASSUMPTION: The job seeks a versatile digital marketer who can handle end-to-end campaign management, including strategy, execution, and optimization. This role seems to require strong analytics skills to measure and report campaign performance.

📋 Key Responsibilities

✅ Plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising

✅ Design, build, and maintain social media presence

✅ Measure and report the performance of all digital campaigns and evaluate against strategic goals

✅ Identify trends and insights for strategic optimizations

✅ Brainstorm and implement innovative growth strategies

✅ Collaborate with teams to enhance user experience and optimize landing pages

✅ Utilize analytics to evaluate customer experience and optimize funnels

✅ Partner with agencies for digital projects and evaluate new technologies for potential adoption

ASSUMPTION: Responsibilities suggest this role emphasizes strategic thinking and collaboration skills, necessary to drive initiatives across different digital marketing channels.

🎯 Required Qualifications

Education: Graduation or Post-Graduation

Experience: 1-3 years of proven experience in digital marketing

Required Skills:

• SEO/SEM management
• Social media strategy
• Analytics and reporting

Preferred Skills:

• Creativity in campaign development
• Experience with emerging marketing technologies

ASSUMPTION: The role prefers an analytical yet creative marketer with experience in multiple digital channels, likely benefiting from a tech-savvy background.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Friendly work environment
• Growth opportunities guaranteed

Working Hours: Monday to Friday, half-day Saturday, 9am to 5pm EST (Toronto Time)

ASSUMPTION: Benefits indicate a supportive, growth-oriented workplace environment, suggesting trust in employee development over explicit monetary compensation discussions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on integrated solutions for restaurants

Company Size: 51-200 employees, indicating a moderately sized company with potential for individual impact

Founded: 2012

Company Description:

• Provides comprehensive app solutions for restaurants
• Focuses on marketing and sales integration
• POS systems that enhance operational efficiency

Company Specialties:

• Mobile Apps for Restaurants
• Custom App Development
• Cloud-based POS Solutions

Company Website: https://www.foodme.mobi

ASSUMPTION: The company is poised at the intersection of technology and food service, targeting growth within both sectors through innovative solutions.

📊 Role Analysis

Career Level: Intermediate to experienced professionals

Reporting Structure: Likely reports to a senior marketing manager or head of marketing

Work Arrangement: Predominantly remote with coordinated efforts across geographic regions

Growth Opportunities:

• Potential to lead larger marketing initiatives
• Opportunities for professional development in digital tech
• Clear pathways towards senior management roles

ASSUMPTION: This role is designed to grow into a leadership position as digital marketing strategies expand, particularly for someone with a track record of innovative projects.

🌍 Location & Work Environment

Office Type: Virtual office setting with remote collaboration tools

Office Location(s): Main operations in Hamilton, Ontario

Geographic Context:

• Flexible remote setup catering to Colombian employees
• Presence in Latin America to facilitate regional market insights
• Opportunities for cross-cultural collaboration

Work Schedule: Aligns with Eastern Standard Time, allowing synergy with headquarters

ASSUMPTION: This geographically flexible role supports talent across borders, reflecting the company's growth into new markets.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Technical interview focusing on marketing skills
• Behavioral interview to assess cultural fit

Key Assessment Areas:

• Digital marketing expertise
• Analytical skills for performance optimization
• Creative problem-solving abilities

Application Tips:

• Highlight previous digital campaigns with measurable success
• Demonstrate creative and analytical thinking in portfolio
• Prepare insights on improving the company's existing campaigns

ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Analytics

ASSUMPTION: The process emphasizes digital proficiency and creativity, crucial for innovation in marketing strategies.

🛠️ Tools & Technologies

• Google Analytics and other web analytics tools
• Social media management platforms
• Email marketing software

ASSUMPTION: Familiarity with industry-standard tools will be essential for immediate effectiveness in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation in technology and solutions
• Commitment to customer success
• Emphasis on teamwork and collaboration

Work Style:

• Autonomous yet communicative work environment
• Dynamic and fast-paced
• Open to new ideas and methodologies

Self-Assessment Questions:

• Am I skilled in digital marketing across multiple platforms?
• Do I thrive in a remote and flexible work environment?
• Can I contribute to a collaborative and innovative team?

ASSUMPTION: Success in this role likely requires a candidate comfortable with innovation and flexibility in a growing tech-driven environment.

⚠️ Potential Challenges

• Adapting to fast-paced industry changes
• Balancing creativity with data-driven approaches
• Coordinating across time zones
• Maintaining continuity in a remote work setting

ASSUMPTION: Candidates should be prepared to navigate changes with strategic foresight, maintaining productive momentum amidst shifting dynamics.

📈 Similar Roles Comparison

• More strategic compared to junior digital roles
• Greater emphasis on campaign optimization
• Focus on integration and cross-functionality

ASSUMPTION: While similar roles emphasize execution, this position centers on optimizing user interactions and leveraging strategic insights.

📝 Sample Projects

• Strategic planning and execution of a cross-channel digital campaign
• Optimization of user engagement strategies through A/B testing
• Collaboration with tech teams to incorporate AI in marketing efforts

ASSUMPTION: Sample projects highlight the role's focus on high-impact, measurable strategies that drive growth.

❓ Key Questions to Ask During Interview

• What current digital marketing challenges does the company face?
• How does the company measure the success of its digital campaigns?
• Can you describe the team dynamics and remote work expectations?
• What tools are currently used for performance analytics?
• How does the company approach emerging technology in marketing?

ASSUMPTION: These questions will provide candidates with deeper insights into the company's strategies and expectations, promoting informed decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Update your resume to highlight relevant digital marketing experience
• Prepare a portfolio of previous successful marketing campaigns
• Research the latest trends in digital marketing analytics
• Practice common digital marketing interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.