Digital Marketing Specialist/Manager - Guatemala

📌 Core Information

🔹 Job Title: Digital Marketing Specialist/Manager

🔹 Company: DinePalace.com / Foodme.Mobi

🔹 Location: Guatemala

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Tue Mar 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing campaigns
• Optimizing campaigns across all digital channels
• Tracking and reporting performance metrics (ROI and KPIs)
• Collaborating with internal teams and external partners

ASSUMPTION: Despite being labeled as "on-site," the job description states it's a remote position. This inconsistency suggests potential flexibility in work arrangement.

📋 Key Responsibilities

✅ Plan and execute digital marketing, including SEO/SEM, database, email, social media, and display advertising campaigns

✅ Design, build, and maintain a strong social media presence

✅ Measure and report the performance of all digital marketing campaigns and assess against goals

✅ Identify and analyze market trends to optimize spending and performance

✅ Brainstorm new and creative growth strategies

✅ Collaborate with internal teams for enhanced user experience on landing pages

✅ Collaborate with agencies and vendor partners

✅ Evaluate emerging technologies for potential adoption

ASSUMPTION: The role encompasses both strategic and operational tasks, offering a hands-on experience across multiple digital marketing channels.

🎯 Required Qualifications

Education: Graduation or Post Graduation

Experience: 1-3 years of proven digital marketing experience

Required Skills:

• Proficient in SEO/SEM, email marketing, and social media management
• Ability to evaluate and optimize user funnels
• Strong analytical skills for tracking and improving performance

Preferred Skills:

• Experience with website analytics tools
• Demonstrable creativity and persuasive campaign building

ASSUMPTION: As the role is targeted towards relatively early-career professionals, preference might be given to those with potential rather than extensive experience.

💰 Compensation & Benefits

Salary Range: Not specified, but typically aligned with industry standards for the region

Benefits:

• Friendly work environment
• Guaranteed career growth

Working Hours: Monday to Friday, half-day Saturday, 9 am to 5 pm EST (Toronto Time)

ASSUMPTION: Despite the remote status, adherence to Toronto's time zone indicates coordination with the company HQ time frame for meetings and collaboration.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on restaurant services

Company Size: 51-200 employees, indicating a medium-sized enterprise with a possibility of personal recognition

Founded: 2012

Company Description:

• Integration of app ordering, sales, marketing, and delivery solutions
• Focus on increasing client revenue and reducing operational costs
• Strong emphasis on brand and marketing support for clients

Company Specialties:

• Mobile app solutions for restaurants
• Custom app development
• Cloud-based POS systems

Company Website: https://www.foodme.mobi/

ASSUMPTION: The company's digital marketing efforts are likely heavily integrated with their app-driven service offerings, requiring tailored marketing strategies for restaurant technology solutions.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Likely reporting to a senior marketing manager or director

Work Arrangement: While described as on-site, remote work is possible

Growth Opportunities:

• Potential for advancement into senior management roles
• Development of expertise in digital marketing for tech and restaurant sectors
• Opportunities to lead marketing innovation initiatives

ASSUMPTION: The dual title of Specialist/Manager suggests scope for role expansion based on performance, potentially crossing over to managerial responsibilities over time.

🌍 Location & Work Environment

Office Type: Flexible work environment

Office Location(s): Hamilton, Ontario (Company HQ); potential setup in Guatemala for local operation

Geographic Context:

• Guatemala may serve as a strategic operational hub
• Remote work aligns with the globalization of digital marketing roles
• Proximity to clients in diverse time zones adds value

Work Schedule: Structured around North American business hours, offering a unified company workflow

ASSUMPTION: Given the remote work option, cultural and geographical adaptability becomes essential for role effectiveness.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Technical interviews and/or assessments
• Final interviews with management

Key Assessment Areas:

• Digital marketing proficiency
• Analytical and problem-solving skills
• Creativity in strategy development

Application Tips:

• Highlight past campaign successes
• Demonstrate versatility in marketing tools
• Show readiness for cross-functional collaboration

ATS Keywords: Digital Marketing, SEO, SEM, Analytics, Social Media Strategies, Campaign Optimization

ASSUMPTION: The interview process may include practical demonstrations of marketing knowledge, indicating practical readiness is crucial.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ad Manager
• Marketing automation platforms (e.g., HubSpot)

ASSUMPTION: Experience with industry-standard tools is pivotal, although the company might provide training for proprietary systems based on the role's demands.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation
• Customer-centric approach
• Collaboration and team spirit

Work Style:

• Adaptable to fast-paced changes
• Proactive in problem solving
• Entrepreneurial thinking

Self-Assessment Questions:

• How do I handle creative campaign challenges?
• Am I comfortable working in flexible environments?
• Do I excel in integrating diverse digital strategies?

ASSUMPTION: The company culture likely encourages autonomous, yet collaborative efforts, promoting innovative solutions amid competitive industry demands.

⚠️ Potential Challenges

• Managing expectations across different time zones
• Balancing detailed analytics with creative tasks
• Staying ahead in the rapidly evolving digital landscape
• Navigating remote work logistics effectively

ASSUMPTION: Adapting to time zone differences and technological advancements contributes to a dynamic but challenging work setting.

📈 Similar Roles Comparison

• This role offers broader creative scope than typical digital marketing jobs
• Combines both strategic oversight and practical execution
• Integration with technology services (unique to company)

ASSUMPTION: The position is tailored to candidates interested in the intersection of technology and digital marketing, offering distinct opportunities for growth.

📝 Sample Projects

• SEO audits for improved visibility
• Campaign success measurements using analytics tools
• Social media growth strategies

ASSUMPTION: These samples show the practical applications of skills required, emphasizing a hands-on approach in real-world scenarios.

❓ Key Questions to Ask During Interview

• What are the company's key performance metrics for this role?
• How does the company support remote employee engagement?
• What are the most immediate projects needing attention?
• How does the team collaborate across different time zones?
• What growth pathways are available within the organization?

ASSUMPTION: Insight into company operations and support systems is valuable for candidates assessing fit and potential career paths within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website link
• Ensure your resume includes relevant digital marketing experiences
• Prepare for both technical and behavioral interview questions
• Highlight flexibility and adaptability in your cover letter
• Be ready to discuss innovative marketing strategies you have employed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.