Digital Marketing Specialist (Mid to Senior-Level)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (Mid to Senior-Level)

🔹 Company: KDCI

🔹 Location: Pasig City, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid to Senior-Level (2-4+ years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing strategies across multiple client accounts
• Developing and executing comprehensive SEO strategies
• Managing paid media campaigns across various platforms
• Analyzing campaign performance and providing data-driven insights
• Collaborating with internal teams and clients to achieve measurable growth

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. Applicants should have a solid foundation in both SEO and Paid Media, with a proven track record of driving results.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies, covering technical, on-page, and off-page initiatives

✅ Plan, implement, and optimize paid media campaigns across platforms such as Google Ads, Paid Social (Meta), and Display

✅ Monitor, track, and report on campaign performance using tools such as Google Analytics (GA4), Looker Studio, and native ad platforms

✅ Build clear, data-driven dashboards that visualize performance and surface actionable insights

✅ Conduct keyword research, competitive analysis, and site audits to uncover opportunities and drive campaign improvements

✅ Prepare and deliver client-ready reports with strategic recommendations and performance insights

✅ Collaborate with clients as a trusted advisor, offering digital marketing expertise and solutions aligned to their goals

✅ Stay up to date with trends, tools, and best practices in SEO, paid media, and digital marketing

✅ Work cross-functionally with internal teams to align digital efforts with broader marketing strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple client accounts simultaneously. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4+ years of experience in a digital marketing role, either in-house or agency-side

Required Skills:

• Proven success in both SEO and Paid Media campaign management
• Proficient in digital tools including SEO Tools (SEMRush, Ahrefs, Google Search Console, Screaming Frog), Analytics & Reporting (Google Analytics (GA4), Looker Studio), and Ad Platforms (Google Ads, Meta Ads Manager)
• Strong knowledge of technical SEO (e.g., metadata, schema, site speed, indexing, sitemaps, robots.txt)
• Analytical thinker with experience creating insightful dashboards and drawing clear conclusions from performance data
• Ability to manage multiple client accounts and deliver work with accuracy and attention to detail
• Excellent written and verbal communication skills, including client presentation skills
• Highly collaborative, organized, and proactive in delivering high-quality results
• Strong time management skills, with the ability to juggle competing priorities and deadlines

Preferred Skills:

• Experience in Programmatic Advertising
• Working knowledge of Conversion Rate Optimization (CRO) and User Experience (UX) principles

ASSUMPTION: Applicants should have a strong foundation in both SEO and Paid Media, with a proven track record of driving results. Familiarity with industry-standard tools and a data-driven mindset are essential for success in this role.

💰 Compensation & Benefits

Salary Range: PHP 50,000 - 80,000 per month (Mid to Senior-Level, based on experience and performance)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on industry standards for mid to senior-level digital marketing roles in the Philippines. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: KDCI is a leading outsourcing company specializing in offshore staffing for Creative Design, Digital Content Creation, and eCommerce Back Office Support. They operate in a competitive market, working with clients ranging from startups to established companies.

Company Size: KDCI has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: KDCI was founded in 2007, with over 15 years of experience in developing businesses in the digital space.

Company Description:

• KDCI is passionate about digital marketing and committed to providing cost-effective, world-class services to their clients
• They focus on building the best possible team for their clients, whether they're startups or established companies needing hyper-growth
• KDCI has offices in California, Manila, Hong Kong, and London, offering a global perspective and diverse work environment

Company Specialties:

• Back Office Services
• Accounting Services
• Data Entry Services
• E-commerce Product Data Entry Services
• Contact Center Services
• Customer Support Services
• E-commerce Customer Support Services
• Property Management Support Services
• Creative Services
• Graphic Design Services
• Photo Editing Services
• Video Editing Services
• Web & Mobile UX/UI Design Services
• Web App Development
• Back-End Development Services
• Full-Stack Development Services
• Mobile App Development Services
• Project Management Services
• Quality Assurance Testing Services
• Responsive Web Development Services

Company Website: http://www.kdci.co/

ASSUMPTION: KDCI's diverse range of services and global presence offer unique opportunities for applicants to grow both personally and professionally.

📊 Role Analysis

Career Level: Mid to Senior-Level (2-4+ years of experience)

Reporting Structure: This role reports directly to the Digital Director and works closely with internal teams and clients

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Potential career progression into a Digital Marketing Manager or Director role
• Opportunities to work on diverse client accounts and projects
• Access to professional development resources and training

ASSUMPTION: This role offers a clear path for career growth and the opportunity to work on a variety of projects, keeping the work dynamic and engaging.

🌍 Location & Work Environment

Office Type: Remote work with occasional on-site meetings or events

Office Location(s): Pasig City, Philippines (with additional offices in California, Hong Kong, and London)

Geographic Context:

• Pasig City is a bustling urban area with a mix of commercial and residential spaces
• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The time zone is Philippine Standard Time (PST, UTC+8)

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The remote work arrangement allows for a flexible work environment, with the opportunity to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Digital Director

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Campaign management and optimization skills
• Data analysis and reporting capabilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your digital marketing campaigns, strategies, and results
• Research KDCI's clients and industry to demonstrate your understanding of their business
• Follow up after your application to express your interest and enthusiasm for the role

ATS Keywords: SEO, Paid Media, Google Ads, Paid Social, Google Analytics, Looker Studio, Keyword Research, Competitive Analysis, Site Audits, Client Reporting, Technical SEO, Analytical Thinking, Time Management, Collaboration, Communication, Attention to Detail

ASSUMPTION: The application process is designed to assess your technical skills, strategic thinking, and cultural fit. Tailoring your application materials and preparing for the interview will help you stand out as a strong candidate.

🛠️ Tools & Technologies

• SEO Tools: SEMRush, Ahrefs, Google Search Console, Screaming Frog
• Analytics & Reporting: Google Analytics (GA4), Looker Studio
• Ad Platforms: Google Ads, Meta Ads Manager
• Project Management: Asana, Trello, or similar tools
• Communication: Slack, Microsoft Teams, or similar platforms

ASSUMPTION: Familiarity with industry-standard tools and a willingness to learn new platforms will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for digital marketing
• Commitment to providing world-class services
• Focus on building the best possible team for clients
• Global perspective and diverse work environment

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to client needs
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong passion for digital marketing and a commitment to delivering results?
• Are you comfortable working in a remote, collaborative environment with diverse teams and clients?
• Do you have a data-driven mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Applicants should assess their alignment with KDCI's company values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced, ever-evolving nature of digital marketing, necessitating continuous learning and adaptation
• Balancing the need for strategic thinking with the requirement for hands-on campaign execution
• Occasional on-site meetings or events, which may require travel or adjustments to the remote work schedule

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to the dynamic nature of digital marketing in this role.

📈 Similar Roles Comparison

• This role differs from traditional SEO or Paid Media specialist positions in its requirement for a strong balance of strategic thinking and hands-on execution
• KDCI's diverse range of services and global presence offer unique opportunities not typically found in more specialized digital marketing roles
• Career progression in this role may follow a path similar to that of a Digital Marketing Manager or Director, with a focus on client management and team leadership

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other digital marketing positions when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for an e-commerce client, leading to a 30% increase in organic traffic within six months
• Managing a paid social campaign for a B2B software company, resulting in a 25% reduction in cost per acquisition and a 15% increase in conversions
• Conducting a competitive analysis and keyword research project for a SaaS client, uncovering opportunities to improve their search engine rankings and drive more qualified traffic to their website

ASSUMPTION: Applicants should be prepared to provide specific examples of their digital marketing campaigns, strategies, and results during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the industries KDCI works with?
• How does this role collaborate with internal teams and clients to achieve measurable growth?
• What opportunities are there for professional development and career growth within KDCI?
• How does KDCI support work-life balance for its employees, particularly those working remotely?
• Can you provide an example of a recent digital marketing campaign that KDCI has executed successfully, and what made it a success?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your digital marketing campaigns, strategies, and results
• Research KDCI's clients and industry to demonstrate your understanding of their business
• Follow up after your application to express your interest and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.