Digital Marketing Specialist NAMEX

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Henkel group

🔹 Location: H. Capital, Interlomas Interlomas, Centro Urbano Interlomas, 52760, MX & Huixquilucan, Edo. Mexico, 52760, MX

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the analysis of performance across various digital channels
• Driving alignment between markets and executing digital marketing campaigns
• Managing and steering the eCommerce platform (Fester)
• Conducting competitive analysis and implementing digital campaigns
• Collaborating with local marketing and strategy teams to define overall eCommerce strategy

ASSUMPTION: This role requires a strong background in digital marketing and eCommerce, with a focus on data analysis and campaign execution.

📋 Key Responsibilities

✅ Drives alignment between SMU and countries, aids executing of digital marketing campaigns

✅ Aggregates and analyzes performance for continuous learning, including web, SEO/SEM, email, social media across the portfolio of brands and international markets as well as upgrading and harmonizing digital marketing activities

✅ Manages and executes special digital platform projects across global markets for a focused / all product category

✅ Conducts analysis of own/competitor's digital activities across relevant digital touchpoints for fast learning sharing and effective roll-outs

✅ Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment

✅ Tests and rolls out new applications / functionalities i.e. lead flow

✅ Implements and manages or supports implementing of digital campaigns and strategy development per brand cluster

✅ Translates Global Digital Strategy into local strategies and activities

✅ Translates the current communication strategy into a holistic mobile-first digital and touchpoint strategy

✅ Regularly connects and consults to SMU and markets, driving best-in-class digital execution; cross-fertilizes knowledge across brands and markets

✅ Enables and consults markets to use global digital strategy and touchpoint recommendations to upgrade their market digital activities.

ASSUMPTION: This role requires strong analytical skills, project management experience, and the ability to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing or related field

Experience: 5+ years of experience in a related field

Required Skills:

• Proficient in English
• Experience in marketing communications, campaign management, integrated marketing, advertising, and social media marketing
• Marketing web analytics
• Project management

Preferred Skills:

• Experience in eCommerce and digital platform management
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in digital marketing and eCommerce, as well as relevant experience in project management and web analytics, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 150,000 - 250,000 per year, based on industry standards for a Digital Marketing Specialist with 5-10 years of experience in Mexico.

Benefits:

• Flexible work scheme with flexible hours, hybrid work model
• Diverse national and international growth opportunities
• Globally recognized wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Flexible Benefits
• Savings fund
• Friday early finish

Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They are a multinational company with a strong presence in Mexico.

Company Size: Henkel is a large company with over 10,000 employees worldwide, offering diverse growth opportunities for employees.

Founded: Henkel was founded in 1876 and has a long-standing legacy of innovation, responsibility, and sustainability.

Company Description:

• Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
• Founded in 1876, Henkel looks back on more than 145 years of success.
• The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.

Company Specialties:

• Adhesive Technologies
• Consumer Brands

Company Website: http://www.henkel.com

ASSUMPTION: Henkel is a well-established multinational company with a strong focus on innovation and sustainability, offering diverse growth opportunities for employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Digital Marketing Specialist reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including local marketing and strategy teams.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized digital marketing positions
• Opportunities to work on global projects and collaborate with international teams
• Access to Henkel's diverse national and international growth opportunities

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and eCommerce.

🌍 Location & Work Environment

Office Type: Henkel's offices in Mexico are modern and well-equipped, offering a collaborative work environment.

Office Location(s): H. Capital, Interlomas Interlomas, Centro Urbano Interlomas, 52760, MX & Huixquilucan, Edo. Mexico, 52760, MX

Geographic Context:

• Mexico City is the capital and largest city of Mexico, offering a vibrant cultural scene and numerous entertainment options
• The cost of living in Mexico City is generally lower than in other major global cities
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement (on-site and remote work).

ASSUMPTION: The work environment at Henkel's offices in Mexico is collaborative and modern, offering a pleasant work experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with cross-functional teams
• Final interview with the hiring manager

Key Assessment Areas:

• Digital marketing and eCommerce expertise
• Analytical skills and data-driven decision-making
• Project management experience
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Henkel's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: Digital Marketing, eCommerce, SEO, SEM, Web Analytics, Project Management, Marketing Communications, Campaign Management, Integrated Marketing, Advertising, Social Media Marketing

ASSUMPTION: Henkel's application process is thorough and competitive, with a strong focus on assessing candidates' digital marketing and eCommerce expertise.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Pioneering
• Responsible
• Sustainable

Work Style:

• Collaborative
• Data-driven
• Innovative

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a passion for innovation and continuous learning?

ASSUMPTION: Henkel values candidates who are pioneering, responsible, and sustainable in their approach to work, with a strong focus on collaboration and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders
• Keeping up with the fast-paced nature of digital marketing and eCommerce
• Adapting to a hybrid work arrangement and balancing on-site and remote work

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and adaptability to a hybrid work arrangement.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a stronger focus on eCommerce and data analysis
• In the Mexican market, Henkel is a well-established multinational company with a strong brand presence
• Career progression in this role may lead to senior marketing roles or specialized digital marketing positions

ASSUMPTION: This role offers unique opportunities for candidates looking to advance their careers in digital marketing and eCommerce, with a focus on data analysis and campaign execution.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a global brand
• Conducting a competitive analysis of digital activities and implementing improvements based on findings
• Managing the launch of a new eCommerce platform and driving user adoption

ASSUMPTION: The specific projects in this role may vary depending on the candidate's experience and the team's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Henkel support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Henkel approach sustainability and responsibility in its business operations?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Henkel's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.