Digital Marketing Specialist OLAKALA (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: Digital Marketing Specialist OLAKALA (m/w/d) in Vollzeit

🔹 Company: G-IN GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing targeted WhatsApp and email campaigns to enhance customer engagement and conversion rates
• Managing customer databases and segmenting audiences for personalized marketing strategies
• Collaborating with a dynamic team to drive the growth of the OLAKALA brand
• Working in a creative environment that values innovation, community, and teamwork

ASSUMPTION: This role requires a strong focus on data-driven decision making and a passion for creative marketing campaigns.

📋 Key Responsibilities

✅ Develop and optimize targeted WhatsApp and email campaigns to enhance customer engagement and conversion rates

✅ Manage customer databases and segment audiences for personalized marketing strategies

✅ Collaborate with the team to coordinate creator projects, content shootings, and creative campaigns

✅ Analyze campaign performance and optimize funnels using A/B tests and data-driven insights

✅ Push strategic use of push notifications for customer activation and retention

ASSUMPTION: This role requires a strong understanding of marketing automation tools and a hands-on approach to campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in digital marketing, particularly in CRM, email, WhatsApp, and push marketing

Required Skills:

• Proficient in marketing automation tools (e.g., Klaviyo, Omnisend)
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Familiarity with customer segmentation and digital contact strategies
• Passion for young fashion brands and digital trends

Preferred Skills:

• Experience with Chatarmin, Charles, or similar tools
• Fluency in German and English

ASSUMPTION: Candidates with experience in the fashion industry or e-commerce may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a digital marketing specialist with 2-5 years of experience in Stuttgart)

Benefits:

• Dynamic team and inspiring work environment
• Gestaltungsmöglichkeiten and growth opportunities
• Top location with modern and extraordinary office spaces
• Diverse insights into different business areas
• Flexible working hours
• Health and wellbeing initiatives, including free access to the MCI app and weekly yoga sessions
• Exclusive employee benefits, including a monthly OLA KALA online shop voucher
• Regular team events and company culture activities

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: G-IN GmbH operates in the technology, information, and internet industry, focusing on digital marketing and e-commerce

Company Size: 11-50 employees (small to mid-sized company, offering a close-knit team environment and growth opportunities)

Founded: 2018 (relatively new company with a dynamic and innovative culture)

Company Description:

• G-IN GmbH is a digital powerhouse specializing in digital marketing, e-commerce, and brand management
• The company focuses on community, creativity, and innovation in its work with clients and brands
• G-IN GmbH works with various brands, including OLA KALA, Inscope21, Tim Gabel, and more

Company Specialties:

• Digital marketing strategy and campaign development
• E-commerce management and growth
• Brand management and creative services

Company Website: https://www.g-in-gmbh.de/

ASSUMPTION: G-IN GmbH's focus on community, creativity, and innovation creates a unique and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level digital marketing specialist role with opportunities for growth and development

Reporting Structure: This role reports directly to the marketing manager and collaborates with various teams, including content creation, social media, and sales

Work Arrangement: On-site, full-time position with flexible working hours and the opportunity to work from home occasionally

Growth Opportunities:

• Advancement to a senior digital marketing role or management position
• Expanding expertise in e-commerce, brand management, or other related fields
• Potential to work on diverse projects and brands within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and focus on employee development.

🌍 Location & Work Environment

Office Type: Modern and extraordinary office spaces in the heart of Stuttgart

Office Location(s): Marienstraße 37, Stuttgart, Baden-Württemberg 70178, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Stuttgart offers a high quality of life, with numerous parks, museums, and entertainment options

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The office location and work schedule provide a convenient and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Data analysis and reporting abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've worked on
• Demonstrate your understanding of the OLAKALA brand and its target audience

ATS Keywords: Digital Marketing, CRM, Email Marketing, WhatsApp Marketing, Push Marketing, Marketing Automation, Data Analysis, Campaign Management, Customer Segmentation, Creative Campaigns, Team Collaboration, Performance Reporting, Funnel Optimization, Customer Engagement, Content Creation, Trend Awareness

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Klaviyo, Omnisend)
• Customer relationship management (CRM) software
• Email marketing platforms
• WhatsApp business API
• Push notification platforms
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Community: Collaborative and supportive work environment
• Creativity: Encouraging innovation and unique ideas
• Innovation: Staying ahead of industry trends and best practices

Work Style:

• Dynamic and fast-paced environment
• Focus on teamwork and collaboration
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you thrive in a collaborative and creative work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you have a passion for fashion and digital trends?

ASSUMPTION: Candidates who align with G-IN GmbH's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with industry trends and best practices in digital marketing
• Collaborating effectively with various teams and stakeholders
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role focuses more on customer engagement and retention than acquisition
• It requires a strong understanding of marketing automation tools and data analysis
• Career progression may involve moving into a senior digital marketing role or management position

ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions in the industry.

📝 Sample Projects

• Developing and optimizing a targeted email campaign to improve open rates and conversions
• Managing customer data and segmenting audiences for personalized marketing strategies
• Collaborating with the content team to create engaging and on-brand marketing materials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy for OLAKALA?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does G-IN GmbH support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the marketing team collaborate with other departments, such as sales and content creation?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've worked on
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.