📌 Core Information
🔹 Job Title: Digital Marketing Specialist - Omega Senior Living
🔹 Company: Weigand-Omega Management / Omega Senior Living / VitalCore Health Strategies
🔹 Location: Wichita, Kansas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing Google Ads and Meta campaigns to generate leads and maximize ROAS
- Tracking and optimizing website and campaign performance using GA4 and tag management tools
- Executing targeted PPC strategies tailored to individual community goals
- Planning and building email marketing campaigns and automation sequences
- Collaborating with the creative team on landing pages, display ads, and social content
- Managing remarketing efforts, audience segmentation, and conversion tracking
- Analyzing performance metrics and preparing regular reports for leadership and community teams
ASSUMPTION: This role requires a strong background in digital advertising and performance marketing, with a focus on driving leads and occupancy for senior living communities.
📋 Key Responsibilities
✅ Develop and manage Google Ads and Meta campaigns to generate leads and maximize ROAS
✅ Track and optimize website and campaign performance using GA4 and tag management tools
✅ Execute targeted PPC strategies tailored to individual community goals
✅ Plan and build email marketing campaigns and automation sequences (HubSpot or similar platforms)
✅ Collaborate with the creative team on landing pages, display ads, and social content
✅ Manage remarketing efforts, audience segmentation, and conversion tracking
✅ Analyze performance metrics and prepare regular reports for leadership and community teams
ASSUMPTION: The successful candidate will have a proven track record in digital marketing, with a focus on driving results through data-driven strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of hands-on experience in digital advertising and performance marketing
Required Skills:
- Proficiency in Google Ads, Meta Business Suite, GA4, and email marketing platforms
- Experience with marketing automation platforms (e.g., HubSpot, ActiveCampaign, etc.)
- Strong analytical skills
- Self-starter with exceptional attention to detail
- Passion for purposeful marketing
Preferred Skills:
- Experience in healthcare or senior living
ASSUMPTION: Candidates with experience in the senior living industry may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a mid-level marketing role in Wichita, Kansas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate and Property Management, specifically focused on senior living communities
Company Size: 201-500 employees (According to LinkedIn)
Founded: 1976 (As Weigand-Omega Management)
Company Description:
- Weigand-Omega provides management services for apartment communities, retail properties, office buildings, shopping centers, and self-storage facilities.
- The company focuses on building close and long-lasting relationships with clients to help them reach their financial goals.
- Weigand-Omega is a family-run business that values its unique corporate personality and the people that make up the company.
Company Specialties:
- Multi-family apartment and commercial property management and consulting
Company Website: http://www.weigandomega.com
ASSUMPTION: Weigand-Omega Management is a well-established company with a strong focus on building relationships and exceeding client expectations.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates with the creative team, community teams, and leadership.
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential advancement to a Marketing Manager or Director role as the company grows
- Expanding skills and knowledge in digital marketing and senior living industry trends
- Opportunities to work with various teams and communities within the organization
ASSUMPTION: This role offers opportunities for growth and development within the company, as the senior living industry continues to expand.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 333 S. Broadway Suite 105, Wichita, Kansas 67235, US
Geographic Context:
- Wichita, Kansas, is the largest city in the state, with a population of approximately 390,000 people.
- The city is known for its aviation industry, with companies like Spirit AeroSystems and Textron Aviation calling it home.
- Wichita offers a mix of urban and suburban living, with various neighborhoods and amenities to suit different lifestyles.
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: Wichita, Kansas, offers a diverse range of living options and a vibrant cultural scene, making it an attractive place to work and live.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and career growth opportunities
- Skills assessment or case study presentation to evaluate digital marketing and analytical skills
- Final interview with key stakeholders to discuss the role's fit within the organization
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of your achievements in driving leads and occupancy for previous employers
- Demonstrate your understanding of the senior living industry and its unique marketing challenges
ATS Keywords: Digital Advertising, Performance Marketing, Google Ads, Meta Business Suite, GA4, Email Marketing, Marketing Automation, Analytical Skills, Attention to Detail, PPC Strategies, Lead Generation, Audience Segmentation, Conversion Tracking, Reporting, Collaboration, Creative Teamwork
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Suite (formerly Facebook Ads Manager)
- GA4 (Google Analytics 4)
- HubSpot or similar email marketing platforms
- Tag management tools (e.g., Google Tag Manager)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to manage campaigns, track performance, and create reports.
👔 Cultural Fit Considerations
Company Values:
- Exceeding expectations
- Building relationships
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about using data to drive marketing strategies?
- Do you have a proven track record of exceeding expectations in your previous roles?
ASSUMPTION: Candidates who align with Weigand-Omega's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- The senior living industry is highly competitive, with many communities vying for the same audience's attention.
- Marketing strategies must be tailored to individual communities, requiring a deep understanding of each location's unique selling points and target audience.
- Keeping up with industry trends and algorithm changes on digital advertising platforms can be challenging, requiring continuous learning and adaptation.
- Occupancy rates and lead generation may fluctuate, requiring flexibility and creative problem-solving to maintain consistent performance.
ASSUMPTION: These challenges can be overcome by a proactive, data-driven approach and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on lead generation and occupancy rates for senior living communities.
- While the core responsibilities may be similar to other digital marketing roles, the unique challenges and requirements of the senior living industry set this role apart.
- Career progression in this role may involve moving into a Marketing Manager or Director position within the company, as it grows and expands its senior living portfolio.
ASSUMPTION: Candidates with experience in the senior living industry or a related field may have an advantage in understanding the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and implementing a targeted Google Ads campaign to increase occupancy at a newly opened senior living community
- Creating and optimizing email marketing automation sequences to nurture leads and improve conversion rates
- Analyzing website performance data to identify areas for improvement and implementing changes to increase engagement and conversions
ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital Marketing Specialist may be involved in, showcasing their ability to drive results through data-driven strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Omega Senior Living?
- What are the biggest challenges facing the senior living industry in terms of marketing and occupancy?
- How does Weigand-Omega support the growth and development of its employees?
- What are the most important qualities and skills for success in this role?
- How does the company measure the success of its digital marketing campaigns, and how often are these metrics reviewed?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your achievements in driving leads and occupancy for previous employers
- Demonstrate your understanding of the senior living industry and its unique marketing challenges
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
