📌 Core Information
🔹 Job Title: Digital Marketing Specialist (On-Site)
🔹 Company: Alterra Mountain Company
🔹 Location: Winter Park, Colorado
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing multi-channel digital campaigns with strong attention to detail and quality control.
- Collaborating with internal teams to execute high-impact campaigns that drive visitation and ancillary revenue.
- Monitoring performance metrics and contributing actionable insights that inform strategy and future testing.
- Championing cross-channel excellence by maintaining operational consistency across web, email, and app.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on creating continuity across touchpoints that guide, support, and inspire guests.
📋 Key Responsibilities
✅ Enhance guest engagement and brand connection by aligning messaging across email, app, and web to support seasonal campaigns and guest needs.
✅ Maintain a strong and consistent brand voice that fosters trust and empowers guests to explore confidently.
✅ Identify and close content gaps or confusion points that detract from the guest experience.
✅ Support the coordination of lifecycle automations, promotions, and seasonal launches with clarity and precision.
✅ Participate in campaign QA, scheduling, and performance review workflows across channels.
✅ Monitor performance metrics and contribute actionable insights that inform strategy and future testing.
✅ Provide campaign and channel performance reporting to the digital team and key stakeholders to inform planning, improve visibility, and drive alignment across the organization.
✅ Collaborate on segmentation strategies that improve message relevance and drive higher conversion.
✅ Support web and ecommerce content updates, ensuring accuracy and alignment with marketing priorities.
✅ Help maintain operational consistency across web, email, and app by using project management tools and documentation systems.
✅ Contribute to cross-department collaboration by surfacing guest insights and aligning execution with overall resort goals.
✅ Support guest-facing tools like our chatbot and app messaging to enhance digital wayfinding and reduce confusion.
ASSUMPTION: This role involves working closely with various teams to deliver timely, relevant content across multiple channels, using guest insights and performance data to continuously improve the digital journey.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field preferred, or equivalent combination of education, training, and experience.
Experience: Minimum of 2–4 years progressive experience in a digital marketing or lifecycle marketing role required.
Required Skills:
- Proven ability to manage and execute multi-channel digital campaigns with strong attention to detail and quality control.
- Experience with CRM and CDP platforms to build and deploy effective segmentation and lifecycle journeys.
- Strong analytical skills; ability to interpret engagement metrics and present actionable insights.
- Familiarity with performance analytics platforms (Adobe, Google Analytics) to surface trends and actionable insights that improve guest flow and experience.
- Working knowledge of digital project management tools.
- Strong organizational and time management skills; able to manage multiple deadlines with moderate supervision.
- Effective written and verbal communication skills, including professional collaboration with internal teams and external partners.
- Comfortable working in a fast-paced environment with frequent seasonal shifts and evolving priorities.
- Passionate about digital marketing, guest experience, and the outdoor industry.
Preferred Skills:
- Proficient in Acoustic, Ascent360, or comparable email marketing and customer data platforms.
- Comfortable with basic HTML/CSS for email editing and troubleshooting.
- Skilled in QA, campaign setup, and digital workflow tools such as Jira, Basecamp, and Airtable.
- Exceptional attention to detail with proven ability to manage deadlines across multiple channels.
- Passionate outdoor enthusiast with an appreciation for the mountain lifestyle and guest experience.
ASSUMPTION: The ideal candidate will have a strategic mindset and creative approach to digital marketing, with a passion for delivering clear, intuitive, and engaging digital experiences across email, web, and app platforms.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year
Benefits:
- Free season pass to Winter Park and all Alterra Resorts
- Discounted friends & family tickets
- Medical, dental, vision, life, paid parental leave and more for eligible employees
- 401(k) plan with 100% company match - up to 4%
- Mental health resources for all employees
- Food & beverage and retail discounts
- Onsite employee childcare based on availability
- Discounted equipment rentals, pro-deals, and more
Working Hours: Full-time position with the possibility of working evenings, weekends, and holidays as needed.
ASSUMPTION: The salary range provided is based on industry standards for digital marketing specialists with 2-5 years of experience in the hospitality industry. The benefits package is designed to attract and retain top talent in the competitive mountain resort market.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically ski resorts and mountain destinations
Company Size: 10,001+ employees, indicating a large organization with extensive resources and opportunities for growth
Founded: Alterra Mountain Company was founded in 2017 through the combination of Intrawest, Mammoth Resorts, and other ski areas
Company Description:
- Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world.
- The company brings together a family of aspirational outdoor brands including 17 destinations and Ikon Pass, with a mission to provide exceptional mountain experiences for all.
- Headquartered in Denver, Colorado, Alterra Mountain Company is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment.
Company Specialties:
- Ski resort and mountain destination management
- Heli-skiing operations
- Season pass and guest access management
- Digital marketing and guest experience enhancement
Company Website: http://www.alterramtn.co
ASSUMPTION: Working for Alterra Mountain Company offers opportunities to grow both personally and professionally within a large, dynamic organization focused on exceptional mountain experiences.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing team and the broader organization
Reporting Structure: The Digital Marketing Specialist will report directly to the Digital Marketing Manager and collaborate closely with various internal teams, including marketing, sales, and guest services
Work Arrangement: On-site, with the possibility of working remotely on an occasional basis, depending on the organization's policies and the candidate's needs
Growth Opportunities:
- Advancement within the digital marketing team, such as a promotion to Digital Marketing Manager or a similar role
- Expansion into related fields, such as content strategy, social media management, or SEO/SEM
- Opportunities to work on special projects or initiatives that drive innovation and improve the guest experience
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and growing organization focused on exceptional mountain experiences.
🌍 Location & Work Environment
Office Type: On-site at Winter Park Resort, with the possibility of working remotely on an occasional basis
Office Location(s): Winter Park, Colorado
Geographic Context:
- Winter Park is located in Grand County, Colorado, approximately 67 miles away from Denver
- The resort is home to endless adventures, with easy access to 765,000 acres of public land
- The area offers a mix of urban and outdoor living, with a vibrant local community and a strong sense of mountain culture
Work Schedule: Full-time position with the possibility of working evenings, weekends, and holidays as needed
ASSUMPTION: Winter Park offers a unique blend of urban and outdoor living, with easy access to world-class skiing, hiking, and other recreational activities. The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- On-site or virtual interview with the hiring manager and a member of the digital marketing team
- Final interview with the director of marketing or another senior leader within the organization
- Background check and reference check for the final candidate
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical skills and ability to interpret data
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Problem-solving skills and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for the outdoor industry and guest experience
- Be prepared to discuss your experience with CRM and CDP platforms, as well as your familiarity with performance analytics platforms and digital project management tools
- Demonstrate your ability to work collaboratively and adapt to changing priorities and deadlines
- Showcase your understanding of the ski resort industry and the unique challenges and opportunities it presents
ATS Keywords: Digital Marketing, Campaign Management, CRM Platforms, Data Analysis, Email Marketing, Project Management, HTML/CSS, Collaboration, Guest Experience, Performance Analytics, Content Management, Segmentation Strategies, Brand Messaging, Attention to Detail, Time Management, Communication Skills, Outdoor Industry Knowledge
ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- CRM and CDP platforms (e.g., Acoustic, Ascent360)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- Performance analytics platforms (e.g., Adobe Analytics, Google Analytics)
- Digital project management tools (e.g., Jira, Basecamp, Airtable)
- HTML/CSS for email editing and troubleshooting
- Word processing and presentation software (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with experience and training.
👔 Cultural Fit Considerations
Company Values:
- Exceptional mountain experiences for all
- Passion for the outdoors and the mountain lifestyle
- Collaboration and teamwork
- Adaptability and continuous learning
- Sustainability and environmental stewardship
Work Style:
- Fast-paced and dynamic, with a strong focus on collaboration and teamwork
- Adaptable and able to manage multiple deadlines and priorities
- Data-driven and analytical, with a focus on continuous improvement
- Passionate about the outdoor industry and the guest experience
Self-Assessment Questions:
- Do you have a proven track record of managing and executing multi-channel digital campaigns with strong attention to detail and quality control?
- Are you comfortable working in a fast-paced environment with frequent seasonal shifts and evolving priorities?
- Do you have a passion for digital marketing, guest experience, and the outdoor industry?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with various internal teams and a strong commitment to the company's values and mission.
⚠️ Potential Challenges
- The fast-paced nature of the work environment may require adaptability and the ability to manage multiple deadlines and priorities
- The role may require working evenings, weekends, and holidays as needed, depending on the organization's policies and the candidate's needs
- The ski resort industry can be seasonal, with varying workloads and priorities throughout the year
- The role may require occasional travel to other Alterra Mountain Company destinations for training, conferences, or special projects
ASSUMPTION: While this role offers unique opportunities for growth and advancement, it also presents challenges that require adaptability, strong communication skills, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the hospitality industry, this position offers a unique blend of strategic thinking and hands-on execution, with a focus on creating continuity across touchpoints that guide, support, and inspire guests
- The ski resort industry presents unique challenges and opportunities, with a strong focus on the guest experience and the need to adapt to changing seasons and market conditions
- This role offers opportunities for growth and advancement within a large, dynamic organization focused on exceptional mountain experiences, with a clear path to progression within the digital marketing team and the broader organization
ASSUMPTION: This role is unique in its focus on the guest experience and the need to adapt to the changing seasons and market conditions within the ski resort industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new ski pass product, with a focus on segmentation and personalization to improve conversion rates
- Collaborating with the web team to update the resort's website with new content and features, ensuring accuracy and alignment with marketing priorities
- Analyzing performance data to identify trends and actionable insights that inform strategy and future testing, with a focus on improving the guest experience
ASSUMPTION: These sample projects illustrate the strategic thinking and hands-on execution required for this role, with a focus on creating continuity across touchpoints that guide, support, and inspire guests.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for the resort, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will they evolve over time?
- How does the digital marketing team collaborate with other departments, such as sales, guest services, and operations, to deliver exceptional mountain experiences for all?
- What opportunities are there for professional growth and development within the digital marketing team and the broader organization?
- How does the company support work-life balance for employees, particularly during the busy ski season?
ASSUMPTION: Asking these key questions during the interview process will help you better understand the role, the team, and the company, and ensure a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for the outdoor industry and guest experience
- Prepare for your interview by researching the company, the resort, and the industry, and be ready to discuss your experience with CRM and CDP platforms, as well as your familiarity with performance analytics platforms and digital project management tools
- Follow up with the hiring manager or the human resources department within one week of your interview to express your continued interest in the position
- If you are offered the position, be prepared to discuss your salary expectations and benefits requirements, and be open to negotiation based on the company's compensation structure and your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
