📌 Core Information
🔹 Job Title: Digital Marketing Specialist (On-Site) (Talegaon Dabhade, Pune)
🔹 Company: Labtech Innovations
🔹 Location: Talegaon Dabhade, Pune
🔹 Job Type: On-Site, Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Driving online marketing strategies and campaigns
- Creating impactful visual content for web and print
- Managing SEO, social media marketing, email campaigns, and paid ads
- Collaborating with cross-functional teams to achieve marketing goals
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making for marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to increase brand awareness and drive traffic
✅ Create and design visually appealing graphics for web and print materials
✅ Manage SEO, social media marketing, email campaigns, and paid advertising efforts
✅ Analyze campaign performance and provide regular reports on key metrics
✅ Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives
ASSUMPTION: This role may require occasional work outside of regular hours to meet project deadlines or manage campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Graphic Design, or a related field
Experience: 2-5 years of proven experience in digital marketing and graphic design
Required Skills:
- Proficient in Adobe Creative Suite (Photoshop, Illustrator)
- Strong knowledge of SEO best practices and tools
- Experience with social media marketing platforms (e.g., Hootsuite, Buffer)
- Familiarity with email marketing software (e.g., Mailchimp, Constant Contact)
- Knowledge of Google Analytics and other marketing analytics tools
- Excellent communication and project management skills
Preferred Skills:
- Experience with content management systems (e.g., WordPress)
- Fluency in multiple languages
- Certifications in digital marketing (e.g., Google Analytics, Facebook Blueprint)
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the company's global focus.
💰 Compensation & Benefits
Salary Range: INR 15,000 - 30,000 per month (Estimated based on industry standards for the role and location)
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Full-time, 40 hours per week (May include occasional overtime)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Education
Company Size: 2-10 employees (Small, close-knit team environment)
Founded: 2017 (Relatively new, growing company)
Company Description:
- Labtech Innovations is a research, publications, and conference organization
- Focuses on academic research, IP services, and global conference organization
- Seeking to expand its digital presence and strengthen its marketing efforts
Company Specialties:
- Academic research
- IP services
- Publication support
- Global conference organization
Company Website: www.labtechinnovations.com
ASSUMPTION: Labtech Innovations is likely looking for a candidate who can help drive its digital transformation and support its growth as a research and consultancy firm.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report directly to the CEO or another senior marketing manager, depending on the company's organizational structure
Work Arrangement: On-site, full-time (40 hours per week, with occasional overtime)
Growth Opportunities:
- Potential career progression into a senior marketing role as the company grows
- Opportunities to work on diverse projects and gain experience in various marketing channels
- Possibility to contribute to the company's overall digital strategy and have a significant impact on its success
ASSUMPTION: As a small company, Labtech Innovations may offer more opportunities for growth and career advancement than larger organizations.
🌍 Location & Work Environment
Office Type: On-site (Physical office location)
Office Location(s): Talegaon Dabhade, Pune
Geographic Context:
- Pune is a major city in the Indian state of Maharashtra, known for its educational institutions and IT industry
- Talegaon Dabhade is a suburban area in Pune, offering a mix of urban and semi-urban living
- The office location may provide easy access to public transportation and nearby amenities
Work Schedule: Full-time, 40 hours per week (May include occasional overtime)
ASSUMPTION: The work environment at Labtech Innovations is likely to be collaborative and supportive, given the company's small size and focus on research and consultancy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Portfolio and work samples showcasing graphic design and marketing skills
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best graphic design and marketing work
- Research Labtech Innovations and be ready to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Digital Marketing, Graphic Design, SEO, Social Media Marketing, Email Campaigns, Paid Ads, Marketing Analytics, Adobe Creative Suite, Google Analytics
ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's skills in digital marketing and graphic design.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media marketing platforms (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Marketing analytics tools (e.g., Google Analytics)
- Content management systems (e.g., WordPress)
ASSUMPTION: The specific tools and technologies used in this role may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working on multiple projects simultaneously and managing your time effectively?
- Do you have a strong attention to detail and a commitment to producing high-quality work?
ASSUMPTION: Labtech Innovations is likely looking for a candidate who can seamlessly integrate into its small, close-knit team and contribute to its growth and success.
⚠️ Potential Challenges
- Working in a small company may require wearing multiple hats and taking on responsibilities beyond the job description
- The role may involve occasional overtime to meet project deadlines or manage campaigns
- The company's rapid growth may present challenges in terms of adapting to change and maintaining a consistent work-life balance
- The competitive nature of the digital marketing industry may require continuous learning and adaptation to new trends and tools
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and evolving role.
📈 Similar Roles Comparison
- This role combines digital marketing and graphic design responsibilities, which may be less common in larger organizations
- In the education industry, this role may focus more on academic research and publication support than in other sectors
- Career progression in this role may involve transitioning into a senior marketing role or specializing in a specific marketing channel
ASSUMPTION: Comparing this role to similar positions in other industries or company sizes may provide valuable insights into its unique aspects and potential career paths.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement
- Designing and implementing an email marketing strategy to nurture leads and drive conversions
- Creating visually appealing graphics for a research report or conference presentation
- Analyzing campaign performance data and providing actionable insights to optimize marketing efforts
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best graphic design and marketing work
- Research Labtech Innovations and be ready to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
