📌 Core Information
🔹 Job Title: Digital Marketing Specialist – Paid Ads
🔹 Company: Pennant Services
🔹 Location: Eagle, Idaho
🔹 Job Type: Full-Time, Hybrid (Remote + 1 day/week in Eagle, Idaho)
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns on Google Ads and Meta Ads
- Acting as a trusted advisor to local leaders, providing clear explanations of strategies and performance
- Collaborating with the data team to build and refine dashboards, and conducting ad hoc analysis
- Setting up and troubleshooting conversion tracking using High Level and PostHog
- Providing campaign insights and recommendations to guide marketing and budget decisions
ASSUMPTION: This role requires a strong balance of technical skills in paid advertising and excellent communication skills to work effectively with both local leaders and the data team.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns on Google Ads and Meta Ads
✅ Act as a trusted advisor to local leaders, explaining strategies and performance clearly
✅ Collaborate with the data team to build and refine dashboards, and conduct ad hoc analysis using Excel or Google Sheets
✅ Set up and troubleshoot conversion tracking using High Level and PostHog
✅ Provide campaign insights and recommendations to guide marketing and budget decisions
✅ Work with the in-house creative team to guide ad visuals, messaging, and offers based on performance data
✅ Offer support on landing page funnels, form strategy, lead routing, and campaign follow-up logic
✅ Contribute to the ongoing improvement of how we measure, share, and scale what’s working
ASSUMPTION: The ideal candidate will be comfortable working with various stakeholders and adapting to the unique needs of local operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on experience managing paid media campaigns, especially Google Ads
Required Skills:
- Proven experience with Google Ads and a strong understanding of Meta Ads Manager
- Excellent analytical skills and comfort with Excel/Google Sheets and campaign reporting
- Familiarity with High Level CRM and PostHog for conversion tracking, or willingness to learn quickly
- Excellent written and verbal communication skills, with the ability to explain marketing concepts to non-marketers
- Comfortable collaborating with a variety of stakeholders, including field leaders and department heads
Preferred Skills:
- Experience with Canva or ad creative review
- Google Ads and/or Meta certifications
ASSUMPTION: Candidates with experience in the healthcare industry or working with local operations will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 – $70,000 annually, depending on experience and skills
Benefits:
- Comprehensive medical, dental, and vision coverage
- Two weeks PTO, plus paid holidays
- 401(k) with company match (up to 2% of contribution at $0.25 per $1.00, with full vesting after 4 years)
- Professional development opportunities, including access to growth opportunities, training, and learning resources
Working Hours: Full-time, with a hybrid work arrangement (1 in-office day per week in Eagle, Idaho)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Pennant Services operates in the home care, home health, hospice, and senior living industries, with a focus on providing exceptional care through exceptional leadership.
Company Size: Pennant Services has 1,001-5,000 employees, operating as a holding company of independent operating subsidiaries that provide healthcare services throughout the US.
Founded: 2010
Company Description:
- Pennant Services empowers local leaders to deliver personalized, life-changing service in every community they serve.
- The company offers a full continuum of healthcare services, including home health, hospice, home care, assisted living, independent living, and senior living.
- Pennant Services serves as a resource hub for its affiliates, offering centralized support in areas such as clinical expertise, compliance, operations, and professional development.
Company Specialties:
- Home Health
- Hospice
- Senior Living
- and Private Duty
Company Website: https://pennantgroup.com/
ASSUMPTION: Pennant Services' unique model and focus on local leadership make it an attractive option for candidates seeking a role with significant impact on local operations.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact on local operations
Reporting Structure: This role reports directly to the Marketing Manager and works closely with local leaders, the data team, and the creative team.
Work Arrangement: Hybrid model, with 1 in-office day per week in Eagle, Idaho, and the remainder remote
Growth Opportunities:
- Potential to expand responsibilities based on performance and local needs
- Access to professional development opportunities and training
- Possibility to transition into a more senior role or take on additional responsibilities as the company grows
ASSUMPTION: The hybrid work arrangement and focus on local leadership provide opportunities for candidates to balance autonomy and collaboration in their role.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on remote work and one in-office day per week
Office Location(s): Eagle, Idaho
Geographic Context:
- Eagle, Idaho, is a small city located in the Boise metropolitan area, offering a mix of urban and rural living.
- The area is known for its outdoor recreation opportunities, including hiking, biking, and skiing.
- Eagle, Idaho, has a cost of living that is slightly higher than the national average but lower than many major metropolitan areas.
Work Schedule: Full-time, with a hybrid work arrangement (1 in-office day per week in Eagle, Idaho)
ASSUMPTION: The hybrid work arrangement and location in Eagle, Idaho, provide candidates with a balance between work-life integration and access to outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the Marketing Manager and/or local leaders to discuss fit and next steps
Key Assessment Areas:
- Technical skills in paid advertising and campaign management
- Communication skills and ability to work with various stakeholders
- Problem-solving skills and adaptability
- Alignment with Pennant Services' CAPLICO values
Application Tips:
- Highlight specific examples of successful paid advertising campaigns and the strategies used to achieve results
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role and Pennant Services' values
- Prepare questions to ask during the interview that demonstrate your understanding of the role and the company's unique model
ATS Keywords: Google Ads, Meta Ads, campaign management, conversion tracking, High Level, PostHog, data analysis, stakeholder communication, local operations, hybrid work arrangement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, communication abilities, and cultural fit with Pennant Services' values and unique model.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- High Level CRM
- PostHog
- Excel or Google Sheets
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with each during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer Second
- Accountability
- Passion for Learning
- Love One Another
- Intelligent Risk-Taking
- Celebration
- Ownership
Work Style:
- Collaborative and team-oriented, with a focus on local leadership and empowerment
- Data-driven and analytical, with a focus on continuous improvement
- Adaptable and flexible, with the ability to work effectively in a hybrid work environment
Self-Assessment Questions:
- How do you demonstrate your commitment to Pennant Services' CAPLICO values in your daily work?
- How do you approach working with local leaders and stakeholders to achieve common goals?
- How do you balance autonomy and collaboration in a hybrid work environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Pennant Services' values and a willingness to adapt to the unique needs of local operations will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple local operations and stakeholders with varying needs and priorities
- Balancing technical expertise in paid advertising with strong communication skills to work effectively with local leaders
- Adapting to a hybrid work arrangement and maintaining productivity in a remote work environment
- Keeping up with industry trends and best practices in paid advertising and data analysis
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional corporate marketing roles, this position focuses heavily on local leadership and empowerment, providing candidates with significant impact on local operations
- Pennant Services' unique model and focus on local leadership make it an attractive option for candidates seeking a role with substantial influence on local care
- This role offers opportunities for growth and professional development, with a focus on continuous improvement and adaptation to local needs
ASSUMPTION: Candidates who are drawn to Pennant Services' unique model and focus on local leadership will find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a targeted Google Ads campaign to drive census and growth for a specific local operation, with clear communication of strategies and results to local leaders
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to the data team and local leaders
- Collaborating with the creative team to develop ad visuals, messaging, and offers that resonate with local audiences and drive conversions
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, and candidates should be prepared to discuss their relevant experiences and accomplishments during the interview process.
❓ Key Questions to Ask During Interview
- How does this role support and empower local leaders to achieve their census and growth goals?
- What opportunities are there for professional development and growth within this role and the company?
- How does the hybrid work arrangement support a balance between autonomy and collaboration in this role?
- What are the most significant challenges facing local operations, and how can this role help address them?
- How does Pennant Services' unique model and focus on local leadership set it apart from other companies in the industry?
ASSUMPTION: These questions demonstrate a candidate's understanding of the role, the company, and the industry, and provide an opportunity to gain insight into the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and a brief cover letter through the application link
- Highlight specific examples of successful paid advertising campaigns and the strategies used to achieve results
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role and Pennant Services' values
- Prepare questions to ask during the interview that demonstrate your understanding of the role and the company's unique model
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
