Digital Marketing Specialist (Performance)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (Performance)

🔹 Company: Sleed

🔹 Location: Athens, Greece (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (2-3 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing paid campaigns across various platforms
• Developing customer reports and providing expert consultation
• Collaborating with a team and contributing to a positive working environment
• Staying current with performance marketing trends and best practices

ASSUMPTION: This role requires a balance of technical skills, creativity, and strong communication abilities. The ideal candidate will be comfortable working in a fast-paced environment and have a passion for performance marketing.

📋 Key Responsibilities

✅ Responsible for the execution and optimization of paid campaigns on various platforms (Google Ads, Meta Ads, Criteo Ads, TikTok Ads, etc.) in alignment with the clients’ objectives and KPIs

✅ Demonstrate finely-tuned performance marketing skills including: bid management, campaign structure, feed optimization, keyword research/development, ad copy creation, campaign performance tracking and reporting

✅ Ensure campaigns are set-up with best practices and quality and routinely optimized for maximum efficiency, according to KPIs and defined targets

✅ Develop customer reports by aggregating and analyzing information from web analytics tools and Data Studio. Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)

✅ Provide expert consultation to customers of the company, helping them to make the most out of the digital tools available and used by the company

✅ Stay current with performance marketing trends and best practices

✅ Freely share knowledge, insights, best practices, tactics and ideas across her/his team. Be motivated to ensure that knowledge of the digital marketing industry is kept up to date with a research & development attitude

✅ Demonstrate a cooperative spirit and contribute to a positive working environment. Understand the importance of achieving team goals & cooperate with different people and level of seniority

✅ Reports to Account Manager

ASSUMPTION: This role involves a mix of technical tasks, client-facing responsibilities, and team collaboration. The ideal candidate will be comfortable wearing multiple hats and working in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor degree in Business, Marketing, Communications or any similar field

Experience: At least 2 years hands-on working experience with Google ads (search, display, shopping/pmax, and video) and Meta ads. Experience with other ad platforms such as TikTok ads, Criteo ads, as well as programmatic buying platforms (DSPs) will be considered a plus

Required Skills:

• Profound digital marketing expertise
• Passion for performance-driven strategies
• Comprehensive understanding of digital media
• Excellent written and oral communication skills in Greek and English
• Proficiency in Google Sheets and Google Looker Studio
• Experience using Microsoft/Google Tools (Word, Excel, PowerPoint, Google Slides etc.)
• Google Ads & Analytics Certification

Preferred Skills:

• Experience in CRM Marketing and especially with platforms like Klaviyo and Contact Pigeon
• Awareness of basic Search Engine Optimization principles
• Ability to read and evaluate a tracking setup through Google Tag Manager

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate even more competitive.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Based on experience level and industry standards for mid-level digital marketing roles in Athens)

Benefits:

• Private health insurance
• Unlimited access to Udemy Business Platform
• Continuous training and education for all your learning and development needs
• Remote working 2-3 days per week
• Alterlife Exclusive subscription deals
• Customer Discounts
• Competitive salary matching the candidate’s skills and experience
• Career development opportunities
• Dog friendly space
• Sleed goody bag upon arrival

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level digital marketing roles in Athens. The benefits package is designed to support employee growth, well-being, and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Sleed is one of the largest e-business and digital agencies in Greece, offering a comprehensive range of end-to-end e-business solutions.

Company Size: 51-200 employees. Sleed's size allows for a diverse client portfolio and opportunities for career growth.

Founded: 2010. Sleed has been in operation for over a decade, providing ample time for the company to establish itself and gain industry recognition.

Company Description:

• Sleed offers a comprehensive range of end-to-end e-business solutions, including technology services, website and app design & development, digital marketing & performance, SEO, creative content creation, and data analytics.
• The team comprises over 155 specialized professionals, managing a diverse client portfolio featuring more than 250 national and international accounts across 25+ industries.
• Sleed has been awarded more than 300 times, including 4x Agency of the Year and 2x Best Workplace Award, among many other accolades related to e-business, content & social media.

Company Specialties:

• E-business and digital marketing
• Website and app design & development
• SEO and data analytics
• Creative content creation

Company Website: https://www.sleed.com/

ASSUMPTION: Sleed's extensive experience and industry recognition make it an attractive employer for digital marketing professionals seeking to grow their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing, looking to advance their careers in a performance-driven environment.

Reporting Structure: The Digital Marketing Specialist reports directly to the Account Manager, working closely with the team to ensure client objectives are met and campaigns are optimized for maximum efficiency.

Work Arrangement: Hybrid. This role offers a flexible work arrangement, with employees working remotely 2-3 days per week and on-site the remaining days.

Growth Opportunities:

• Sleed's diverse client portfolio and comprehensive service offerings provide ample opportunities for career growth and professional development.
• The company's commitment to continuous training and education supports employees in expanding their skillsets and advancing their careers.
• Sleed's industry recognition and awards demonstrate a strong track record of success, indicating a positive work environment and opportunities for professional advancement.

ASSUMPTION: The Digital Marketing Specialist role at Sleed offers a unique opportunity for mid-level professionals to grow their careers in a dynamic and innovative environment, with ample opportunities for learning, development, and advancement.

🌍 Location & Work Environment

Office Type: Hybrid. Sleed's office is located in Peristeri, Athens, and offers a dog-friendly space for employees who wish to bring their pets to work.

Office Location(s): Arkadias 31, Peristeri, Attiki 12132, GR

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a Mediterranean climate.
• Peristeri is a suburban municipality of Athens, located northwest of the city center, with easy access to public transportation and amenities.
• The hybrid work arrangement allows employees to balance their work and personal lives more effectively, reducing commute time and promoting work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: Sleed's hybrid work environment and location in Athens provide employees with a balanced work-life experience, combining the benefits of a dynamic office culture with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Sleed careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager and/or team members to discuss technical skills, experience, and career goals
• Final interview or assessment to evaluate problem-solving skills and cultural fit

Key Assessment Areas:

• Technical skills and experience in digital marketing, with a focus on performance-driven strategies
• Communication skills and ability to work effectively with clients and team members
• Problem-solving abilities and creativity in campaign optimization and reporting
• Cultural fit and alignment with Sleed's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your performance marketing achievements and the results you've driven for clients
• Prepare questions to ask the interviewer about Sleed's company culture, growth opportunities, and the team you'll be working with

ATS Keywords: Digital Marketing, Performance Marketing, Google Ads, Meta Ads, Campaign Optimization, Google Analytics, Client Consultation, Data Analysis, Communication Skills, Attention to Detail, Team Collaboration, Creativity, Problem Solving, CRM Marketing, SEO Principles, Google Tag Manager

ASSUMPTION: Sleed's interview process is designed to assess candidates' technical skills, experience, and cultural fit, ensuring the best possible match for both the candidate and the company.

🛠️ Tools & Technologies

• Google Ads (Search, Display, Shopping/Pmax, Video)
• Meta Ads (Facebook, Instagram, Messenger, etc.)
• Criteo Ads
• TikTok Ads
• Google Analytics 4
• Google Tag Manager
• Google Sheets
• Google Looker Studio
• Microsoft/Google Tools (Word, Excel, PowerPoint, Google Slides etc.)
• CRM platforms (Klaviyo, Contact Pigeon)

ASSUMPTION: The Digital Marketing Specialist role at Sleed requires proficiency in a range of digital marketing tools and platforms, with a focus on performance-driven strategies and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Show Ownership
• Think Creatively
• Focus on Result
• Stay Humble
• Be a Giver
• Be Positive

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on achieving client objectives
• Continuously learning and seeking new opportunities for growth

Self-Assessment Questions:

• Do you align with Sleed's core values, and how have you demonstrated these values in your previous roles?
• How do you stay current with performance marketing trends and best practices, and how have you applied this knowledge in your previous roles?
• How do you balance working independently and collaboratively with your team members to achieve client objectives?

ASSUMPTION: Sleed's company values and work style preferences provide a clear framework for candidates to assess their cultural fit with the organization and prepare for the interview process.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the digital marketing industry, necessitating continuous learning and adaptation
• Balancing client objectives with internal team goals and priorities
• Working effectively with remote team members and clients, requiring strong communication skills and cultural sensitivity

ASSUMPTION: The Digital Marketing Specialist role at Sleed presents unique challenges that require a proactive, adaptable, and results-driven approach to ensure client success and team collaboration.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on performance-driven strategies and campaign optimization
• Sleed's industry recognition and awards demonstrate a strong track record of success and a positive work environment
• Career growth opportunities at Sleed are supported by the company's commitment to continuous training and education, as well as its diverse client portfolio

ASSUMPTION: The Digital Marketing Specialist role at Sleed offers a unique blend of technical skills, client-facing responsibilities, and team collaboration, setting it apart from other digital marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a major e-commerce client, driving a 30% increase in online sales within the first six months
• Optimizing a Google Ads campaign for a B2B software company, reducing cost-per-acquisition by 25% while maintaining a consistent lead volume
• Creating a detailed customer report for a retail client, analyzing campaign performance and providing actionable insights to inform future marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Specialist role at Sleed, highlighting the importance of technical proficiency, creativity, and strong communication abilities.

❓ Key Questions to Ask During Interview

• How does Sleed support the professional development and growth of its employees?
• Can you describe the team structure and dynamics for this role, and how does the Digital Marketing Specialist fit into the broader organization?
• How does Sleed approach work-life balance, and what resources are available to employees to support their well-being and personal growth?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
• How does Sleed foster a culture of innovation and continuous learning, and what opportunities are there for employees to contribute to the company's growth and success?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to Sleed's success, while also providing valuable information to inform their decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your performance marketing achievements and the results you've driven for clients
• Prepare questions to ask the interviewer about Sleed's company culture, growth opportunities, and the team you'll be working with
• If selected for an interview, be prepared to discuss your technical skills, experience, and career goals in detail, as well as your alignment with Sleed's core values and work style preferences
• Follow up with the hiring manager within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.