Digital Marketing Specialist (PH)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (PH)

🔹 Company: Wing Assistant

🔹 Location: Manila, Philippines

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and monitoring marketing campaigns across various digital platforms
• Ensuring brand consistency across all accounts and channels
• Managing the contact database and assisting with lead generation activities
• Creating events or promos to increase customer engagement
• Researching influencers, compatible products, and businesses to form strategic partnerships

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proven track record in executing successful campaigns. The ideal candidate will be comfortable working remotely and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Upload videos and graphics, keep the account up-to-date & manage reviews.

✅ Develop, execute, and monitor the execution of marketing campaigns on various digital platforms.

✅ Ensure consistency of branding across all accounts and channels.

✅ Create events or promos to increase customer engagement.

✅ Manage the contact database & assist with lead generation activities.

✅ Research influencers, compatible products, and businesses to form strategic partnerships.

✅ Set up accounts, liaise with affiliates & manage affiliate partners’ payouts.

✅ Check KPIs, modify bids or budgets & review keyword performance.

✅ Gather information on the brand's audience profiles and develop a content strategy with internal teams.

✅ Create progress reports and monitor the performance and effectiveness of marketing campaigns.

✅ Research on trends, promotional activities utilized by competitors, and competitive marketing insights.

✅ Execute SEO strategies and conduct keyword research.

✅ Conduct general administration.

✅ Use tweak builders to tweak the content.

✅ Ad hoc tasks

ASSUMPTION: The responsibilities listed are subject to change based on the company's evolving needs and the candidate's skills and expertise.

🎯 Required Qualifications

Education: Bachelor's degree in any field or professional certification in marketing or business-related courses

Experience: 2+ years experience in social media or 1-2 years in digital marketing

Required Skills:

• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Able to work on a graveyard shift

Preferred Skills:

• Experience with SEO tools and strategies
• Familiarity with marketing automation software
• Knowledge of multiple languages

ASSUMPTION: While the job listing mentions a specific degree requirement, relevant work experience and skills may be considered equivalent qualifications for this role.

💰 Compensation & Benefits

Salary Range: PHP 53,000 - PHP 78,000 per month (based on experience level)

Benefits:

• Health Insurance (HMO)
• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay

Working Hours: US work hours (20-40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 2-5 years of experience in the Philippines. Actual compensation may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, focusing on providing remote talent for various business needs.

Company Size: Wing Assistant has 1,001-5,000 employees, offering a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Wing Assistant was founded in 2018, with a brief history of providing top remote talent to small businesses, startups, execs, and enterprises for tasks such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.

Company Description:

• Wing Assistant helps businesses delegate excess work to remote talent, allowing them to focus on core activities while maintaining affordability.
• The company offers a wide range of services, including Social Media Management, Executive Assistance, Data Entry, Sales Calling, and more.
• Wing Assistant aims to provide an incredible yet super affordable team member to help businesses grow.

Company Specialties:

• Internet
• Personal Assistance
• Virtual Assistance
• Data Entry
• Spreadsheet Management
• Outbound Communication
• Inbound Communication
• Planning
• CRM Management
• Concierge Services
• Calendaring
• Scheduling
• File Management
• Purchases
• CRM
• Employee Onboarding
• Sales Calling
• SDRs
• and Social Media Management

Company Website: wingassistant.com

ASSUMPTION: Wing Assistant's focus on providing remote talent for various business needs makes it an attractive option for candidates seeking flexible, work-from-home opportunities.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing or social media management.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is a remote, full-time position with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• As Wing Assistant continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role.
• The company's inclusive culture and upskilling opportunities provide ample room for professional development.

ASSUMPTION: The Digital Marketing Specialist role at Wing Assistant offers a unique opportunity for candidates to grow both personally and professionally within a dynamic, supportive work environment.

🌍 Location & Work Environment

Office Type: This is a remote, work-from-home position with no physical office requirement.

Office Location(s): N/A

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country offers a low cost of living, making it an attractive option for remote workers.
• The time zone is Philippine Standard Time (PST, UTC+8), which may require some adjustment for candidates from other time zones.

Work Schedule: US work hours (20-40 hours per week), with flexibility to accommodate different time zones.

ASSUMPTION: The remote work environment at Wing Assistant allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking to work from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Assessment and/or interview with the HR team
• Technical interview or assessment with the Marketing team
• Final interview with the Marketing Manager or a similar role

Key Assessment Areas:

• Digital marketing skills and experience
• Graphic design skills and proficiency with relevant software
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in digital marketing and graphic design.
• Tailor your resume and cover letter to emphasize the skills and qualifications required for this role.
• Prepare examples of your work, such as marketing campaigns or graphic design projects, to showcase during the interview.

ATS Keywords: Digital Marketing, Social Media Management, Graphic Design, Content Writing, SEO, Marketing Campaigns, Brand Consistency, Lead Generation, Affiliate Marketing, KPI Monitoring, Progress Reports, Competitor Analysis

ASSUMPTION: Wing Assistant's application process is designed to assess candidates' skills and fit for the role, with a focus on digital marketing and graphic design expertise.

🛠️ Tools & Technologies

• Adobe Photoshop
• Adobe Illustrator
• InDesign
• Sketch
• Content Management Systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Marketing automation software (e.g., HubSpot, Marketo)

ASSUMPTION: The Digital Marketing Specialist role at Wing Assistant requires proficiency in various graphic design software tools and digital marketing platforms, as well as a working knowledge of content management systems.

👔 Cultural Fit Considerations

Company Values:

• Inclusive Culture
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment

Work Style:

• Remote, work-from-home environment
• Flexible hours and schedule
• Collaborative and supportive team culture
• Focus on results and performance

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and managing your time effectively?
• Do you have strong communication skills and the ability to collaborate with a diverse team?
• Are you passionate about digital marketing and eager to learn and grow in the role?

ASSUMPTION: Wing Assistant's company culture emphasizes inclusivity, support, and growth opportunities, making it an attractive option for candidates seeking a positive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a remote work environment and maintaining productivity
• Keeping up with industry trends and best practices in digital marketing
• Dealing with time zone differences when working with global teams or clients

ASSUMPTION: The Digital Marketing Specialist role at Wing Assistant presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on graphic design skills and experience.
• Wing Assistant's focus on providing remote talent for various business needs sets it apart from traditional marketing agencies or in-house marketing teams.
• Career progression in this role may involve moving into a management position or specializing in a specific area of digital marketing.

ASSUMPTION: The Digital Marketing Specialist role at Wing Assistant offers a unique blend of digital marketing and graphic design responsibilities, making it an attractive option for candidates with a diverse skill set.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Creating visually appealing graphics and content for various marketing channels, such as social media, email newsletters, and blog posts
• Conducting keyword research and optimizing website content for search engines to improve organic traffic

ASSUMPTION: The Digital Marketing Specialist role at Wing Assistant involves a wide range of projects, requiring strong adaptability and a diverse skill set.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Wing Assistant support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Wing Assistant measure the success of its digital marketing campaigns, and what tools do you use to track performance?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, such as marketing campaigns or graphic design projects, to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.