📌 Core Information
🔹 Job Title: Digital Marketing Specialist - Private Wealth
🔹 Company: Partners Group AG
🔹 Location: Broomfield, Michigan, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end strategy, execution, and optimization of social media presence, email marketing programs, and digital campaigns
- Digital content creation, including video production and conversion of traditional content into digital formats
- Email campaign management, including data selection, distribution list setup, email content development, testing, deployment, and performance management
- Extending audience reach through social media and digital campaigning, with a focus on the corporate LinkedIn channel
- Performance analytics and optimization, including aggregation of results, development of engagement dashboards, and feeding learnings back to the marketing team
ASSUMPTION: This role requires a strong understanding of marketing technology platforms, social media tools, video production software, and analytics dashboards. The ideal candidate will have experience in a B2B environment, preferably in the financial services industry, and be comfortable working within a matrix organization with numerous stakeholders and a global team.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to raise Partners Group's brand awareness in the wealth channel and increase lead generation for portfolio products
✅ Create and manage digital content, including videos, for social media and other digital platforms
✅ Manage email campaigns, including data selection, distribution list setup, email content development, testing, deployment, and performance management
✅ Collaborate with EMEA and APAC counterparts to promote Private Wealth capabilities and highlights through owned channels, beginning with the corporate LinkedIn channel
✅ Plan, execute, and track paid and organic social campaigns to foster Partners Group brand awareness in the US Private Wealth space
✅ Aggregate results across email and social media campaigns, develop engagement dashboards, and feed learnings and recommendations back through to the marketing team
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, journalism, or business administration
Experience: Minimum 3 years of relevant experience in a B2B environment, with a background in the financial services industry preferred
Required Skills:
- Proficiency with marketing technology platforms (Hubspot, Deal Cloud, etc.)
- Strong understanding of paid-social tools (LinkedIn Campaign Manager), video production software (Socialive, Adobe Suite), and analytics dashboards
- Advanced PowerPoint skills and the ability to produce visually appealing presentations from complex materials
- Proven Adobe Photoshop skills for in-house editing of photos and the preparation of social media posts
- Ability to work within a matrix organization with numerous stakeholders and a global team
- Passionate, highly motivated with a proven ability to handle high workloads and sensitive timelines
Preferred Skills:
- Fluency in additional languages
- Experience with CRM systems (Salesforce, Hubspot, etc.)
- Knowledge of the private wealth market
ASSUMPTION: Candidates with experience in the financial services industry and a solid understanding of private markets will be at an advantage.
💰 Compensation & Benefits
Salary Range: $87,000 - $106,000 per year
Benefits:
- Competitive benefits and wellness package, including medical, dental, and vision coverage
- 401k (Roth and pre-tax options) with company match
- 25 vacation days and 13 holidays annually
- One-month sabbatical after every five years of service
- Company-paid life and disability insurance
- Education assistance program
- Lunch stipend
- Domestic and international events, including offsites and volunteer opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing specialist role in the financial services industry. The total compensation package includes a performance-based bonus and equity.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Private Markets
Company Size: 1,001-5,000 employees
Founded: 1996
Company Description:
- Partners Group is a global private markets firm with USD 174 billion in assets under management and over 1,800 professionals across 23 offices worldwide
- The company seeks to generate superior returns through capitalizing on thematic growth trends and transforming attractive businesses and assets into market leaders
- Partners Group provides an innovative range of bespoke client solutions to institutional investors, sovereign wealth funds, family offices, and private individuals globally
Company Specialties:
- Private equity
- Royalties
- Real Estate
- Infrastructure
- Private Credit
Company Website: http://www.partnersgroup.com
ASSUMPTION: Partners Group is a well-established and respected firm in the private markets industry, with a strong global presence and a reputation for delivering superior returns to its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Private Wealth Marketing, Americas
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Advancement to a senior-level role within the marketing team
- Expansion of responsibilities to include additional regions or product lines
- Opportunities for professional development and training
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing team and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Broomfield, Michigan, United States
Geographic Context:
- Broomfield is a suburb of Denver, Colorado, with a population of approximately 62,000 people
- The area offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains
- The cost of living in Broomfield is relatively high compared to other parts of the United States
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The Broomfield office is a modern, professional environment with a collaborative and inclusive culture. The company offers a flexible work schedule to accommodate employees' needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Private Wealth Marketing, Americas
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of the financial services industry and private markets
- Cultural fit and alignment with Partners Group's values
- Problem-solving skills and ability to work independently and collaboratively
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing technology platforms, social media tools, and analytics dashboards
- Demonstrate your understanding of the financial services industry and private markets
ATS Keywords: Digital marketing, social media, email campaigns, performance analytics, video production, marketing technology, financial services, private markets
ASSUMPTION: The application process for this role is competitive, and candidates with relevant experience and a strong understanding of the financial services industry and private markets will be at an advantage.
🛠️ Tools & Technologies
- Hubspot
- Deal Cloud
- LinkedIn Campaign Manager
- Socialive
- Adobe Suite
- PowerPoint
- HTML
- CRM systems (Salesforce, Hubspot)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's needs and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Innovation
- Collaboration
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Results-driven and performance-focused
Self-Assessment Questions:
- Do you align with Partners Group's values of integrity, excellence, responsibility, innovation, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment with a results-driven and performance-focused culture?
- Do you have strong project management skills, attention to detail, and the ability to work independently and collaboratively?
ASSUMPTION: Candidates who align with Partners Group's values and are comfortable working in a fast-paced, dynamic environment with a results-driven and performance-focused culture will be a strong fit for this role.
⚠️ Potential Challenges
- Working in a matrix organization with numerous stakeholders and a global team can be challenging and require strong communication and collaboration skills
- The role may require working on multiple projects simultaneously, with tight deadlines and high workloads
- The financial services industry can be complex and fast-paced, requiring a strong understanding of the market and the ability to adapt to changes quickly
- The cost of living in Broomfield may be higher than in other parts of the United States, which could impact the overall compensation package
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have strong communication and collaboration skills will be well-suited to this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager role in a financial services or marketing agency
- The financial services industry is unique, and candidates with experience in this industry will have a competitive advantage
- This role offers significant growth potential, with opportunities to advance within the marketing team and take on additional responsibilities as the company continues to grow
ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of private markets will be well-suited to this role and have a competitive advantage in the application process.
📝 Sample Projects
- Developing and executing a social media campaign to raise Partners Group's brand awareness in the wealth channel and increase lead generation for portfolio products
- Managing an email campaign to promote a new product launch or event, including data selection, distribution list setup, email content development, testing, deployment, and performance management
- Creating and managing digital content, including videos, for social media and other digital platforms to support marketing campaigns and initiatives
ASSUMPTION: The sample projects listed are intended to provide an overview of the types of projects the Digital Marketing Specialist may be responsible for. The actual projects and responsibilities may vary based on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and the company, and provide you with a better understanding of the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the role, and the industry, and be ready to discuss your experience with marketing technology platforms, social media tools, and analytics dashboards
- Demonstrate your understanding of the financial services industry and private markets
- Follow up with the hiring manager after the interview to express your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
