Digital Marketing Specialist - Real Estate

📌 Core Information

🔹 Job Title: Digital Marketing Specialist - Real Estate

🔹 Company: Activate Talent

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Driving occupancy growth and enhancing brand visibility through data-driven digital campaigns.
• Managing and optimizing paid advertising campaigns on Meta and Google platforms.
• Growing and engaging organic social media channels with compelling content.
• Monitoring and optimizing performance metrics to maximize ROI and lead efficiency.
• Collaborating with cross-functional teams to align campaign strategies with occupancy targets.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance optimization.

📋 Key Responsibilities

✅ Paid Advertising

• Plan, launch, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads.
• Conduct A/B testing on creatives, targeting, and landing pages to optimize conversions and lead quality.

✅ Social Media Management

• Manage and grow our organic social channels with engaging content like property tours, client testimonials, and market insights.
• Amplify listings and promotions through paid social campaigns targeting key demographics.

✅ Performance Optimization

• Monitor performance metrics (CTR, CPC, conversion rate) using GA4 and native ad dashboards.
• Adjust budgets, bids, and targeting to maximize ROI and lead efficiency.

✅ Collaboration

• Align campaign strategy with leasing and property management teams to support occupancy targets.
• Coordinate with creative vendors and designers for ad assets, videos, and landing pages.

ASSUMPTION: This role involves continuous learning and adaptation, as digital marketing trends and platforms evolve rapidly.

🎯 Required Qualifications

Experience: 2+ years in digital marketing, preferably in real estate or property management

Required Skills:

• Proficiency in Meta Ads Manager, Google Ads, Canva, and GA4
• Familiarity with Google Tag Manager and CRMs like Buildium or AppFolio
• Strong analytical mindset and ability to act on performance data

Preferred Skills:

• Experience with email marketing (Klaviyo or Mailchimp)
• Basic SEO knowledge

ASSUMPTION: Candidates with real estate or property management experience may have a better understanding of the industry and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on industry standards for 2-5 years of experience in the Philippines)

Benefits:

• Health insurance and dental coverage
• Retirement plan contributions
• Flexible work hours and remote work options

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Activate Talent is a fast-growing property management company focused on delivering exceptional living experiences and maximizing occupancy across its real estate portfolio.
• The company is expanding and looking for a data-driven Digital Marketing Specialist to help reach qualified tenants and buyers, optimize its digital presence, and drive measurable growth.

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: activatetalent.com

ASSUMPTION: Activate Talent's focus on talent acquisition may influence its approach to employee development and growth opportunities.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with leasing, property management, and creative teams.

Work Arrangement: Remote (Philippines), with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Potential career progression into a senior marketing role or team leadership position as the company grows.
• Opportunities to expand skills and knowledge in digital marketing, real estate, and property management.

ASSUMPTION: As a remote worker, the candidate should be self-motivated, organized, and able to manage their time effectively.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a diverse culture, with influences from Spain, the United States, and various Asian countries.
• The official languages are Filipino and English, with many regional dialects spoken throughout the country.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones

ASSUMPTION: Working remotely in the Philippines may present unique challenges, such as managing time zones and ensuring reliable internet connectivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing team

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical mindset and problem-solving abilities
• Cultural fit and communication skills

Application Tips:

• Highlight relevant real estate or property management experience and any successful digital marketing campaigns you've managed.
• Tailor your resume and cover letter to emphasize your analytical skills and ability to optimize performance metrics.
• Prepare examples of A/B testing results and data-driven decisions you've made in previous roles.

ATS Keywords: Digital Marketing, Paid Advertising, Social Media Management, Performance Optimization, Collaboration, Meta Ads Manager, Google Ads, Canva, GA4, Google Tag Manager, CRMs, Analytical Mindset, Email Marketing, SEO

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's digital marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Canva
• GA4
• Google Tag Manager
• CRMs (e.g., Buildium, AppFolio)
• Email marketing platforms (e.g., Klaviyo, Mailchimp)

ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centric

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy optimizing performance metrics?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and enjoy collaborating with cross-functional teams?

ASSUMPTION: Activate Talent values candidates who are passionate about data-driven marketing, creative problem-solving, and effective communication.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously.
• Adapting to changes in digital marketing trends, tools, and platforms.
• Ensuring consistent brand messaging and visual identity across various channels and campaigns.
• Working remotely and managing time zones effectively.

ASSUMPTION: The candidate should be proactive, organized, and able to manage their time effectively to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid advertising and performance optimization.
• Real estate and property management-specific experience may provide a competitive advantage in this role.
• Career progression may involve moving into a senior marketing role or team leadership position as the company grows.

ASSUMPTION: Candidates with relevant real estate or property management experience may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a targeted Facebook ad campaign to increase occupancy in a specific property development.
• Analyzing Google Ads performance data to optimize keyword targeting and improve conversion rates for a property listing.
• Creating engaging social media content, such as property tours and client testimonials, to enhance the company's brand image and drive organic traffic.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage paid advertising campaigns, optimize performance metrics, and create engaging content for social media channels.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall occupancy growth strategy?
• What are the most significant challenges facing the digital marketing team, and how can this role help address them?
• How does the company approach collaboration and knowledge-sharing between marketing, leasing, and property management teams?
• What opportunities exist for professional development and growth within the digital marketing team and the company as a whole?
• How does the company support remote workers and ensure effective communication and collaboration across different time zones?

ASSUMPTION: These questions are designed to help the candidate better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills, real estate experience, and analytical mindset.
• Prepare examples of A/B testing results and data-driven decisions you've made in previous roles.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.