Digital Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (Remote)

🔹 Company: Breezelearn

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with some overlap with North America preferred)

🚀 Job Overview

Key aspects of this role include:

• Driving high-quality lead generation through strategic SEO, targeted paid campaigns, and conversion-focused landing pages
• Supporting Breezelearn's Funding Catalyst offering
• Working independently with high accountability to timelines and deliverables
• Communicating asynchronously with a global team

ASSUMPTION: This role requires a strong focus on SEO and paid ads, with a proven track record of ROI-positive campaign execution. The ideal candidate will have experience working with early-stage startups or B2B tech companies and be familiar with marketing to North American audiences.

📋 Key Responsibilities

✅ Conduct in-depth keyword research to inform paid and organic campaigns

✅ Optimize landing pages and content for search visibility and performance

✅ Set up and monitor on-page and off-page SEO elements

✅ Analyze SEO performance and iterate for continuous improvement

✅ Design and build conversion-optimized landing pages (HubSpot CMS preferred)

✅ Craft persuasive, benefit-driven copy aligned with Breezelearn's brand and value proposition

✅ Implement tracking tools and conversion events (GA4, GTM, etc.)

✅ Build and manage Google Search Ad campaigns, including keyword selection and match types, ad copywriting and extensions, targeting and bid strategies

✅ Monitor performance, run A/B tests, and optimize regularly

✅ Provide bi-weekly performance reports and actionable insights

✅ Work independently with high accountability to timelines and deliverables

✅ Communicate asynchronously with Breezelearn's global team

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of hands-on experience in digital marketing with a focus on SEO and paid ads

Required Skills:

• Proven results in SEO, Google Ads, and conversion-focused campaigns
• Demonstrated expertise in Google Ads, keyword strategy, GA4, Tag Manager, and landing page tools (especially HubSpot)
• Ability to translate technical marketing metrics into business insights
• Excellent written English and strong attention to detail

Preferred Skills:

• Experience working with early-stage startups or B2B tech companies
• Familiarity with marketing to North American audiences
• Basic design skills (e.g., Canva) for light creative support

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the qualifications may be subject to change or additional requirements may be added based on the company's needs.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. According to industry standards, a Digital Marketing Specialist with 5-10 years of experience in Nigeria can expect to earn between ₦3,000,000 - ₦5,000,000 per year (approximately $6,500 - $11,000 USD).

Benefits:

• Flexible work hours and remote work arrangement
• Opportunity to work with a global team and gain international experience

Working Hours: ~20 hours/week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed above are based on the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees

Founded: 2020

Company Description:

• Breezelearn is an early-stage startup based in Canada that trains and upskills African talent such that they not only match the performance of onshore teams but exceed them by a mile.
• The company is focused on improving the software development experience for companies by 1000x.
• Breezelearn specializes in e-learning, software development, IT training, and recruitment.

Company Specialties:

• E-learning
• Software Development
• IT Training
• Recruitment

Company Website: http://www.breezelearn.com

ASSUMPTION: Breezelearn is a growing company with a focus on upskilling African talent and improving the software development experience for companies. The company's specialties and industry are based on the provided information.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role does not have a direct reporting structure mentioned in the job description.

Work Arrangement: Remote, with some overlap with North America preferred

Growth Opportunities:

• Potential for extension of the initial 6-month contract
• Opportunity to work with a global team and gain international experience
• Potential to take on more responsibilities and grow within the company

ASSUMPTION: The career level, reporting structure, and work arrangement are based on the provided job description. The growth opportunities listed above are based on the information provided and may be subject to change.

🌍 Location & Work Environment

Office Type: Remote (with some overlap with North America preferred)

Office Location(s): Lagos, Nigeria

Geographic Context:

• Lagos is the largest city in Nigeria and the commercial nerve center of the country.
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options.
• Lagos has a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: ~20 hours/week, with some overlap with North America preferred

ASSUMPTION: The office type, office locations, geographic context, and work schedule are based on the provided job description. The information provided is intended to give applicants a better understanding of the work environment and location.

💼 Interview & Application Insights

Typical Process:

• Submit your resume and portfolio samples or links to landing pages and ad campaigns you've led
• If selected, participate in an initial screening call to discuss your qualifications and experience
• Complete a skills assessment or case study to demonstrate your abilities
• Participate in final interviews with key stakeholders to discuss the role and company culture

Key Assessment Areas:

• Digital marketing skills and experience
• SEO and paid advertising expertise
• Ability to translate technical marketing metrics into business insights
• Communication and collaboration skills

Application Tips:

• Highlight your relevant experience and achievements in digital marketing, with a focus on SEO and paid ads
• Include links to portfolio samples or case studies that demonstrate your skills and impact
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for interview questions that focus on your experience, skills, and cultural fit

ATS Keywords: Digital Marketing, SEO, Paid Campaigns, Keyword Research, Landing Page Design, Google Ads, GA4, Tag Manager, HubSpot, Copywriting, A/B Testing, Performance Analysis, Project Management, Collaboration, Attention to Detail, English

ASSUMPTION: The typical interview process, key assessment areas, application tips, and ATS keywords are based on the provided job description and industry standards. The information provided is intended to help applicants navigate the application process and increase their chances of success.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Tag Manager
• HubSpot (CMS)
• Canva (for light creative support)

ASSUMPTION: The tools and technologies listed above are based on the provided job description and industry standards. The information provided is intended to give applicants a better understanding of the tools and technologies they will be expected to use in the role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Safety & Security
• Exceeding Expectations

Work Style:

• Independent work with high accountability to timelines and deliverables
• Asynchronous communication with a global team
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you have experience working independently with high accountability to timelines and deliverables?
• Are you comfortable communicating asynchronously with a global team?
• Do you have a strong focus on results and continuous improvement?

ASSUMPTION: The company values, work style, and self-assessment questions are based on the provided job description and industry standards. The information provided is intended to help applicants assess their fit for the role and company culture.

⚠️ Potential Challenges

• The role requires a strong focus on SEO and paid ads, which may be challenging for candidates without extensive experience in these areas
• The role is part-time (20 hours/week), which may not provide the same level of job security or benefits as a full-time position
• The role is remote, which may present challenges in terms of communication and collaboration with a global team
• The role is based in Lagos, Nigeria, which may present challenges in terms of time zone differences and cultural differences

ASSUMPTION: The potential challenges listed above are based on the provided job description and industry standards. The information provided is intended to help applicants weigh the pros and cons of the role and make an informed decision about whether it is the right fit for them.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist role, but with a focus on SEO and paid ads
• Compared to other digital marketing roles, this role requires a higher level of expertise in SEO and paid advertising
• This role is part-time (20 hours/week), which may provide more flexibility than a full-time role, but may also limit career advancement opportunities

ASSUMPTION: The comparison points listed above are based on the provided job description and industry standards. The information provided is intended to help applicants understand how this role compares to similar roles in the industry.

📝 Sample Projects

• Developing and executing a successful SEO campaign that results in a significant increase in organic traffic and conversions
• Managing a paid advertising campaign that generates a high ROI and meets or exceeds performance targets
• Designing and implementing a landing page strategy that improves conversion rates and reduces bounce rates

ASSUMPTION: The sample projects listed above are based on the provided job description and industry standards. The information provided is intended to give applicants an idea of the types of projects they may be expected to work on in the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30 days?
• How does Breezelearn support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 6-12 months, and how does this role contribute to addressing them?
• What is the company culture like, and how does this role contribute to maintaining and enhancing that culture?

ASSUMPTION: The key questions to ask during the interview are based on the provided job description and industry standards. The information provided is intended to help applicants prepare for the interview and gain a better understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and portfolio samples or links to landing pages and ad campaigns you've led through the Freshteam application portal
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for interview questions that focus on your experience, skills, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.