Digital Marketing Specialist, Remote

📌 Core Information

🔹 Job Title: Digital Marketing Specialist, Remote

🔹 Company: Aledade

🔹 Location: Atlanta, GA; Raleigh, NC; Los Angeles, CA; Austin, TX

🔹 Job Type: Full Time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-wide)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing high-impact digital marketing campaigns to engage healthcare providers and decision-makers
• Optimizing campaign performance through data-driven strategies and seamless execution
• Collaborating with cross-functional teams to align digital strategies with business objectives
• Contributing to team knowledge by sharing and documenting best practices related to digital marketing processes

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working remotely and have experience managing multiple marketing channels.

📋 Key Responsibilities

✅ Design and implement integrated digital marketing campaigns across organic and paid digital channels

✅ Align marketing initiatives with overall business goals, ensuring a consistent brand message across platforms

✅ Schedule, deploy, and monitor digital campaigns, ensuring accuracy and timeliness

✅ Conduct A/B testing to optimize all marketing assets including subject lines, content, and ad creatives

✅ Utilize analytics to track performance metrics and generate insights for improvement

✅ In partnership with team leadership, craft and implement email marketing strategies, including segmentation and targeting based on customer behavior and preferences

✅ Develop and refine email content and copy, incorporating personalization techniques to boost customer interaction

✅ Collaborate with design and content teams on the creation of compelling email content and visuals

✅ Manage and grow email subscriber lists, ensuring compliance with privacy regulations

✅ Engage in list cleanliness practices and manage automated workflows for email campaigns

✅ Partner with team leader on creating and overseeing paid advertising strategies, leveraging PPC, programmatic, display, and content syndication

✅ Support development and management of budgets for paid media campaigns, focusing on maximizing ROI

✅ Craft and refine advertising copy for optimal performance across key paid digital platforms

✅ Work closely with design to create and optimize ad graphics and visuals

✅ Ensure all campaigns comply with relevant regulations and industry standards

✅ Stay updated with the latest trends and tools to implement best practices

✅ Develop and refine landing pages and website content to create a consistent and effective online user journey, ensuring adherence to established brand voice and tone

✅ Stay updated with the latest trends and tools to implement best practices when it comes to SEO and UX/UI

✅ Work closely with cross-functional teams to align digital strategies with business objectives

✅ Collaborate with team members involved in marketing processes to ensure successful execution and knowledge sharing

✅ Contribute to team knowledge by sharing and documenting best practices related to digital marketing processes across the team

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 4+ years of experience in digital marketing, with expertise in email marketing and paid advertising channels

Required Skills:

• Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn, and programmatic advertising
• Strong analytical and problem-solving skills with familiarity in analytics tools (e.g., Google Analytics, SEMrush, Hubspot, SFDC)

Preferred Skills:

• Excellent written and verbal communication skills and experience managing vendor and agency relationships
• Hubspot marketing certifications
• Google Adwords and Google Analytics certifications
• ABM certifications

ASSUMPTION: Candidates with experience in healthcare or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 a year

Benefits:

• Flexible work schedules and the ability to work remotely
• Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners
• Robust time-off plan (21 days of PTO in the first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options

Working Hours: Full-time position with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final compensation may vary depending on the candidate’s qualifications, skills, competencies, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare and Health Care Services

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2014

Company Description:

• Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care
• Their data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships, and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy
• Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives

Company Specialties:

• Accountable Care Organizations (ACOs)
• Health Information Technology
• Data Analytics
• and Physician Collaborations

Company Website: http://www.aledade.com

ASSUMPTION: Aledade's focus on independent primary care practices and value-based care sets it apart in the healthcare industry. Candidates interested in this niche should consider applying.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Digital Marketing Team Lead

Work Arrangement: Remote work with flexible hours and the ability to work from anywhere in the US

Growth Opportunities:

• Potential to advance to a senior marketing role or take on more strategic responsibilities
• Opportunities to collaborate with various teams and gain exposure to different aspects of the business
• Chance to work on high-impact campaigns that drive business growth and improve patient outcomes

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Atlanta, GA; Raleigh, NC; Los Angeles, CA; Austin, TX

Geographic Context:

• All locations offer a mix of urban and suburban environments with varying cost of living and cultural experiences
• Atlanta and Los Angeles are major metropolitan areas with diverse populations and vibrant cultural scenes
• Raleigh and Austin are growing tech hubs with strong job markets and affordable living costs

Work Schedule: Standard full-time workweek with flexible hours and the ability to work remotely

ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study related to digital marketing campaigns
• Final interview with the digital marketing team lead and potential team members

Key Assessment Areas:

• Campaign strategy and planning
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience with email marketing, paid advertising, and campaign management
• Tailor your resume and cover letter to emphasize your skills and experience in digital marketing
• Prepare examples of successful digital marketing campaigns you've led or contributed to

ATS Keywords: Digital Marketing, Email Marketing, Paid Advertising, Campaign Management, Analytics, SEO, UX/UI, Collaboration, Content Creation, A/B Testing, Segmentation, PPC, Google Adwords, HubSpot, SalesForce, Problem Solving

ASSUMPTION: Aledade's hiring process is designed to assess candidates' technical skills and cultural fit. Applicants should be prepared to discuss their experience with digital marketing campaigns and provide examples of their work.

🛠️ Tools & Technologies

• SalesForce
• HubSpot
• Google Adwords
• LinkedIn
• Programmatic advertising platforms
• Analytics tools (e.g., Google Analytics, SEMrush, Hubspot, SFDC)

ASSUMPTION: Familiarity with these tools is required for this role. Candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Data-driven
• Inclusive
• Collaborative
• Adaptable

Work Style:

• Remote work with flexible hours
• Collaborative and inclusive team environment
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have experience working remotely and managing your time effectively?
• Are you comfortable collaborating with diverse teams and stakeholders?
• Do you thrive in a data-driven and fast-paced environment?

ASSUMPTION: Aledade values candidates who are patient-centered, data-driven, inclusive, collaborative, and adaptable. Applicants should consider how their work style and values align with these principles.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Working remotely and maintaining productivity in a home office environment
• Keeping up with the latest trends and tools in digital marketing
• Balancing strategic thinking with tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, self-motivation, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on email marketing and paid advertising channels
• Unlike other roles, this position requires experience with healthcare or related industries
• Career path comparison: This role offers opportunities to advance to senior marketing roles or take on more strategic responsibilities

ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to engage healthcare providers
• Optimizing a paid advertising campaign to improve click-through rates and conversions

• Collaborating with cross-functional teams to create and launch a new landing page for a value-based care program

ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Marketing Specialist might work on at Aledade.

❓ Key Questions to Ask During Interview

• How does the Digital Marketing team collaborate with other departments to ensure consistent branding and messaging?
• What are the most significant challenges facing the Digital Marketing team in the next 12 months, and how can this role help address them?
• How does Aledade support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Aledade foster an inclusive and collaborative work environment, particularly for remote team members?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture at Aledade.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.