📌 Core Information
🔹 Job Title: Digital Marketing Specialist (Remote)
🔹 Company: Cengage Group
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing campaigns to generate leads and meet goals
- Supporting the student email nurture journey by developing strategies and crafting content
- Collaborating with partners to set campaign expectations, secure approvals, and communicate progress
- Optimizing campaigns and running A/B tests to continually improve performance
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving student engagement and supporting employer partners.
📋 Key Responsibilities
✅ Manage digital marketing campaigns using various channels to generate leads and meet goals
✅ Coordinate the marketing budget, ensuring efficient allocation and spending
✅ Apply marketing analytics to collect data, optimize the lead funnel, and offer detailed end-of-campaign reports
✅ Support the student email nurture journey by developing strategies and crafting content to guide students through their learning process
✅ Manage relationships on a tactical level to ensure seamless execution of marketing initiatives
✅ Focus on optimizing campaigns and running A/B tests to continually improve performance and outcomes
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, or a related field
Experience: 2-3 years in a marketing support role
Required Skills:
- Proficiency in marketing analytics and reporting
- Excellent communication and interpersonal skills
- Ability to manage competing priorities and deliver projects on schedule
- Experience in optimizing campaigns and running A/B tests
- Awareness of significant metrics in marketing and the capacity to improve campaign performance
- Proficiency in Microsoft Excel and familiarity with marketing software and online applications (e.g., CRM tools, Google Analytics, Google AdWords, Salesforce)
Preferred Skills:
- Experience with Salesforce marketing cloud
- Previous experience working in an agency setting
- Experience in a startup environment
- Background in client services
- Strong design skills
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's focus on education and learning.
💰 Compensation & Benefits
Salary Range: $52,000.00 - $60,000.00 USD per year
Benefits:
- Comprehensive Total Rewards package designed to support and empower employees
- 401(k) matching and other retirement benefits
- Health, dental, and vision insurance
- Flexible time off and paid holidays
- Employee discounts on Cengage products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual qualifications, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Cengage Group operates in the global education technology industry, serving millions of learners worldwide with affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
Company Size: Cengage Group has 5,001-10,000 employees, providing a large, diverse work environment with ample opportunities for collaboration and growth.
Founded: Cengage Group was founded in 2007, with a rich history in education dating back over 100 years through its predecessor companies.
Company Description:
- Cengage Group is a global education technology company that enables student choice, supporting learners from middle school through graduate school and skills education in more than 125 countries.
- The company offers a portfolio of education businesses, including Cengage Academic, Cengage Work, and Cengage Select, which help millions of students each year achieve their education and career goals and lead choice-filled lives.
- Cengage Group is committed to providing a comprehensive and rewarding Total Rewards package designed to support and empower its employees.
Company Specialties:
- Higher education learning solutions
- Higher Education
- edtech
- Online skills
- Reskilling
- Workforce skills
- Research
- Digital learning
- Secondary education
- English language teaching
- Hybrid learning
- And education technology
Company Website: Cengage Group
ASSUMPTION: Cengage Group's focus on education and learning makes it an ideal fit for candidates passionate about helping others and driving student engagement.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to develop their skills in digital marketing, campaign management, and data-driven decision making.
Reporting Structure: The Digital Marketing Specialist reports directly to the Manager, Digital Marketing.
Work Arrangement: This is a remote, solely position, allowing for flexible work arrangements and a better work-life balance.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company
- Opportunities to work on diverse campaigns and projects, expanding skillsets and expertise
- Chance to make a significant impact on student engagement and learning outcomes
ASSUMPTION: Given the company's size and focus on education, there are likely ample opportunities for professional development and career growth within Cengage Group.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of cultural, educational, and professional opportunities for employees
- Remote work allows for greater flexibility and work-life balance
- The company's global presence provides opportunities for international collaboration and exposure
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Data analysis and reporting capabilities
- Communication and interpersonal skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of digital marketing metrics and campaign optimization
- Showcase your ability to manage multiple projects and meet deadlines
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Cengage Group's mission, values, and company culture to show your enthusiasm and fit
ATS Keywords: Digital Marketing, Marketing Analytics, Campaign Management, Lead Generation, Student Engagement, Content Development, Budget Management, A/B Testing, CRM Tools, Google Analytics, Google AdWords, Salesforce
ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience, data-driven approach, and strong communication skills throughout the application and interview process.
🛠️ Tools & Technologies
- Microsoft Excel
- CRM tools (e.g., Salesforce)
- Google Analytics
- Google AdWords
- Marketing software and online applications
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to discuss their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Inclusive and diverse
- Collaborative
- Adaptable
- Innovative
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a passion for helping students and driving engagement through digital marketing?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, data-driven environment and enjoy working with diverse teams?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with Cengage Group's company culture and values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working remotely, which may present unique distractions and require self-motivation
- Balancing strategic planning with tactical execution, which can be demanding and require adaptability
- Keeping up with the latest trends and best practices in digital marketing, which is a rapidly evolving field
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they plan to address these potential obstacles in this position.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on student engagement and content development
- Cengage Group's focus on education and learning sets it apart from other companies in the digital marketing industry
- This role offers opportunities for career growth and professional development within the company's marketing department
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase student engagement and enrollment in Cengage Group's online learning platforms
- Analyzing campaign performance data to optimize lead generation and improve ROI for employer partners
- Collaborating with the student email nurture team to create and implement a new email marketing strategy that guides students through their learning journey
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Cengage Group support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does Cengage Group measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration and knowledge-sharing with other departments within the company?
ASSUMPTION: Applicants should use the interview process to gather information about the company, team, and role to ensure a strong fit and make an informed decision about accepting the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Marketing Specialist (Remote) - Cengage Group
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of successful campaigns or projects you've worked on
- Prepare for the interview by researching Cengage Group's mission, values, and company culture, and practicing common marketing interview questions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
