📌 Core Information
🔹 Job Title: Digital Marketing Specialist - Remote - Brazil
🔹 Company: High Tide
🔹 Location: Brazil (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Cross-functional marketing campaign coordination
- Paid ads management and optimization
- Website initiatives project management
- Loyalty program innovation and strategy
- Strong organization and timeline management
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving digital marketing initiatives across multiple brands.
📋 Key Responsibilities
✅ Coordinate cross-functional marketing campaigns from brief to execution
✅ Manage homepage banners and ensure on-site promotions are reflected accurately and on time
✅ Work with the design team to proof and QA Figma files before web development hand-off
✅ Submit and follow up on web development tickets, audit site changes post-launch
✅ Manage paid ad campaigns, provide creative briefs, upload creatives, monitor campaign performance
✅ Lead large-scale website initiatives, oversee internal coordination with design, compliance, and development
✅ Coordinate and manage surveys, giveaways, and loyalty coupon rollouts
✅ Drive innovation with loyalty programs, audit performance, benchmark competitors, and assist in campaign planning
✅ Collaborate with the Email Marketing team on loyalty flows, segmentation ideas, and re-engagement strategy
✅ Maintain strong organization and visibility into timelines and team deliverables
ASSUMPTION: The role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in digital marketing, ideally in D2C or e-commerce
Required Skills:
- Strong project management skills and cross-functional coordination experience
- Comfortable managing paid ad campaigns, analyzing performance, and optimizing with support from channel specialists
- Familiarity with web QA, Figma reviews, and working with development teams
- Detail-oriented with strong written English and task ownership
- Able to handle fast turnarounds, shifting priorities, and multiple brand voices
Preferred Skills:
- Experience with Shopify, or marketing automation platforms
- Familiarity with loyalty programs, segmentation strategies, or customer journey mapping
ASSUMPTION: Candidates should have a strong background in digital marketing, with experience in project management, paid ads, and web QA.
💰 Compensation & Benefits
Salary Range: Based on industry standards for digital marketing specialists with 3-5 years of experience in Brazil, the estimated salary range is R$ 60,000 - R$ 90,000 per year.
Benefits:
- Fully remote work arrangement
- Opportunity to work with a global portfolio of brands
- Collaborative and international team environment
- Visibility into high-level strategy while owning critical execution touchpoints
Working Hours: Full-time, flexible hours with a focus on results and delivery
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: High Tide operates in the cannabis and accessories market, with a focus on e-commerce and retail.
Company Size: High Tide has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: High Tide was founded in 2009 and has since grown to become one of the largest cannabis and accessories companies in the world.
Company Description:
- High Tide is a leading community-grown, retail-forward cannabis enterprise
- The company operates a suite of leading accessory e-commerce platforms across the world
- High Tide also offers wholesale distribution, licensing, and CBD products
Company Specialties:
- Cannabis and marijuana products
- Investment and distribution
- Manufacturing and wholesale
- Headshop and retail
- Online store and e-commerce platforms
Company Website: http://www.hightideinc.com
ASSUMPTION: High Tide's diverse portfolio of brands and products offers unique opportunities for growth and learning within the cannabis industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams.
Work Arrangement: This is a fully remote position, with flexibility to work from anywhere in Brazil.
Growth Opportunities:
- Expanding skills in digital marketing, project management, and cross-functional collaboration
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work with a global portfolio of brands and gain international experience
ASSUMPTION: This role offers a unique opportunity to grow professionally while working with a diverse and international team.
🌍 Location & Work Environment
Office Type: Fully remote work environment
Office Location(s): N/A (Remote work only)
Geographic Context:
- Brazil has a large and growing e-commerce market, with significant opportunities for digital marketing professionals
- The remote work arrangement allows for flexibility and work-life balance
- High Tide's global presence provides opportunities to work with international teams and brands
Work Schedule: Full-time, flexible hours with a focus on results and delivery
ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from anywhere in Brazil.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Paid ads management and optimization
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Provide specific examples of your project management and paid ads management experience
- Demonstrate your understanding of the cannabis industry and High Tide's portfolio of brands
ATS Keywords: Digital Marketing, Project Management, Paid Ads, Web QA, Figma, Cross-Functional Coordination, Loyalty Programs, Segmentation, Customer Journey Mapping
ASSUMPTION: High Tide's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing and project management.
🛠️ Tools & Technologies
- Shopify (e-commerce platform)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Figma (design and prototyping tool)
- Google Analytics (web analytics tool)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Community-driven
- Innovative and forward-thinking
- Collaborative and international
- Focused on real-world results
Work Style:
- Results-driven and focused on delivery
- Flexible and adaptable to shifting priorities
- Strong organizational skills and attention to detail
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have a strong understanding of digital marketing and paid ads management?
ASSUMPTION: High Tide values candidates who are results-driven, collaborative, and adaptable to a fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to shifting priorities and changing project scopes
- Working with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: The role may present challenges in managing multiple projects and adapting to shifting priorities, but these can be overcome with strong organizational skills and a results-driven work ethic.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on project management and cross-functional coordination
- In the cannabis industry, High Tide's global presence and diverse portfolio of brands offer unique opportunities for growth and learning
- Career paths in digital marketing can lead to roles in marketing management, strategy, or specialized channels (e.g., SEO, SEM, social media)
ASSUMPTION: This role offers a unique blend of project management, digital marketing, and cross-functional collaboration, with opportunities for growth and learning within the cannabis industry.
📝 Sample Projects
- Managing a large-scale website initiative, from research and coordination to launch and post-launch audit
- Driving innovation in a loyalty program, including performance audits, competitor benchmarking, and campaign planning
- Collaborating with the Email Marketing team to create and optimize loyalty flows, segmentation strategies, and re-engagement campaigns
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Digital Marketing Specialist role at High Tide.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a large-scale website initiative, from research to launch?
- How does the marketing team collaborate with other departments, such as design, compliance, and development?
- What are the key priorities for the first 90 days in this role?
- How does High Tide support the growth and development of its employees?
- What are the most challenging aspects of working in a fully remote environment, and how does High Tide address them?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, work environment, and growth opportunities, as well as High Tide's company culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of your project management and paid ads management experience
- Follow up with High Tide one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
