📌 Core Information
🔹 Job Title: Digital Marketing Specialist (Remote, NZ Company)
🔹 Company: Anypear
🔹 Location: Indonesia (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to drive business growth
- Managing campaigns across various digital channels, including paid advertising and SEO
- Analyzing marketing data to inform future strategies and improve performance
- Collaborating with cross-functional teams to create engaging content and visual assets
- Staying up-to-date with digital marketing trends and tools
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced digital marketing landscape.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies aligned with business objectives
✅ Create and execute campaigns across various digital channels to improve brand awareness and increase conversions
✅ Analyze marketing data to understand campaign performance and inform future strategies
✅ Conduct keyword research and audience targeting to maximize ad performance
✅ Provide direction and feedback on visual assets for campaigns
✅ Stay up-to-date with digital marketing trends and make recommendations for staying ahead of the curve
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in digital marketing, with a strong focus on Google Ads and SEO
Required Skills:
- Proficient in Google Ads and Google Analytics (certification is a plus)
- Strong knowledge of SEO principles and tools
- Solid understanding of visual branding and its role in digital marketing
- Fluency in English, both written and verbal
- Excellent analytical skills and data-driven mindset
- Innovative thinker with a keen eye for detail and trend identification
- Ability to manage multiple projects and deadlines simultaneously
Preferred Skills:
- Experience using Facebook Ads (Meta) or LinkedIn Ads
- Ability to conduct A/B testing
ASSUMPTION: Candidates with experience in off-shore recruitment or business strategy may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is NZD 60,000 - NZD 80,000 per year, based on experience and qualifications. This is an estimate, and the actual salary may vary based on market conditions and individual performance.
Benefits:
Working Hours: This role requires a full-time commitment, with flexible hours to accommodate different time zones. The expected weekly workload is 40 hours.
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in New Zealand. The actual salary may vary based on individual performance and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Anypear is a headhunting and recruitment agency specializing in connecting New Zealand and Australian businesses with top overseas talent. They focus on off-shore recruitment, business strategy, and HR.
Company Size: Anypear is a small company with 2-10 employees, providing a close-knit and collaborative work environment. This size allows for more agility and direct impact on the company's growth.
Founded: Anypear was founded in 2021, making it a relatively new but rapidly growing company in the recruitment industry.
Company Description:
- Anypear's mission is to connect Kiwi and Aussie businesses to top global talent, helping them to grow earlier, scale faster, and save up to 80% on payroll.
- The company takes the hassle out of off-shore recruitment by providing access to an extensive pool of top talents and connecting businesses to the right skill for the right task.
- Anypear recruits bring together a perfect balance of skill, price, and experience, enabling businesses to drive their operations to align with their vision.
Company Specialties:
- Off-shore Recruitment
- Business Strategy
- HR
Company Website: https://www.anypear.com/
ASSUMPTION: As a small and growing company, Anypear offers opportunities for candidates to have a significant impact on the business and grow with the organization.
📊 Role Analysis
Career Level: This role is suitable for mid-level digital marketing professionals with 2-5 years of experience in digital marketing, Google Ads, and SEO.
Reporting Structure: The Digital Marketing Specialist will report directly to the hiring manager or a senior marketing team member.
Work Arrangement: This is a fully remote role, with flexible hours to accommodate different time zones. The expected weekly workload is 40 hours.
Growth Opportunities:
- As a small and growing company, Anypear offers opportunities for candidates to take on more responsibilities and grow with the organization.
- This role provides exposure to various aspects of digital marketing, allowing professionals to develop a well-rounded skill set.
- The company's focus on off-shore recruitment may present opportunities for candidates interested in international business and global talent acquisition.
ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement and increased responsibilities in the future.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): The company is headquartered in Auckland, New Zealand, but this role can be performed remotely from Indonesia.
Geographic Context:
- Indonesia is the fourth most populous country in the world, with a diverse culture and a growing economy.
- The time zone in Indonesia is GMT+7, which may require some flexibility in working hours to accommodate communication with the New Zealand-based team.
- Indonesia has a tropical climate, with high humidity and temperatures year-round.
Work Schedule: The work schedule is flexible, with a full-time commitment and an expected weekly workload of 40 hours.
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical assessment or case study to evaluate digital marketing skills
- Final interview with the hiring manager or senior marketing team member
Key Assessment Areas:
- Digital marketing skills and experience with Google Ads and SEO
- Analytical skills and data-driven mindset
- Communication skills and ability to work independently
- Cultural fit and alignment with Anypear's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
- Include specific examples of your experience with Google Ads, SEO, and data analysis.
- Demonstrate your understanding of Anypear's mission and how your skills and experience align with the company's goals.
ATS Keywords: Google Ads, SEO, digital marketing, campaign management, data analysis, remote work, flexible hours, off-shore recruitment, business strategy, HR
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the number of applicants. It is essential to stay informed about the latest developments in digital marketing and be prepared to discuss your experience and ideas during the interview process.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Basic design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Growth-focused: Anypear is committed to helping businesses grow earlier and scale faster by connecting them with top global talent.
- Collaborative: The company values a close-knit and collaborative work environment, where team members support each other's growth and success.
- Innovative: Anypear is dedicated to staying ahead of the curve in the recruitment industry by embracing new technologies and approaches to talent acquisition.
Work Style:
- Results-driven: Anypear values employees who are focused on delivering results and driving business growth.
- Adaptable: The company requires employees who can adapt to new situations and technologies quickly.
- Self-motivated: As a remote role, this position requires a high degree of self-motivation and time management skills.
Self-Assessment Questions:
- Do you share Anypear's passion for helping businesses grow through global talent acquisition?
- Are you comfortable working remotely and managing your time effectively in a flexible work environment?
- Do you have a proven track record of driving results and delivering impact in a digital marketing role?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Anypear's values and work style during the interview process.
⚠️ Potential Challenges
- Managing time zones and communication with a New Zealand-based team
- Staying up-to-date with the fast-paced digital marketing landscape and new technologies
- Balancing multiple projects and deadlines in a remote work environment
- Adapting to a small company culture and taking on increased responsibilities as the company grows
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and growing work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Specialist position in a small to mid-sized company, with a focus on off-shore recruitment and global talent acquisition.
- In comparison to larger companies, this role may offer more autonomy and direct impact on the business, but may also require more adaptability and flexibility in a growing environment.
- Career paths in digital marketing can vary, but this role may provide opportunities for growth into senior marketing roles or management positions within Anypear or other organizations.
ASSUMPTION: Candidates should research similar roles and companies to better understand the digital marketing landscape and their career growth opportunities.
📝 Sample Projects
- Developing and executing a Google Ads campaign to improve brand awareness and drive conversions for a finance business
- Conducting keyword research and audience targeting to maximize ad performance in a competitive market
- Analyzing campaign data to identify trends and optimize future marketing strategies
- Creating engaging content and visual assets for a company's website and social media channels
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements in digital marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does Anypear support the growth and development of its employees?
- What are the most significant challenges facing the company's clients in the finance industry, and how can this role help address them?
- How does Anypear measure the success of its digital marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities are there for growth and advancement within Anypear, and how does the company support employee development?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their commitment to driving business growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
- Prepare for the interview by researching Anypear's mission, values, and company culture, as well as the latest developments in digital marketing.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
