Digital Marketing Specialist / Retention

📌 Core Information

🔹 Job Title: Digital Marketing Specialist / Retention

🔹 Company: Syarah

🔹 Location: Amman, Jordan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing customer retention, lifecycle marketing, loyalty, and referral programs
• Overseeing analytics and MarTech tools to drive growth and engagement
• Collaborating cross-functionally to align on data requirements and optimize marketing efforts
• Designing, implementing, and optimizing loyalty and referral programs

ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on driving customer engagement and retention.

📋 Key Responsibilities

✅ Manage and optimize marketing tech tools, dashboards, tags, pixels, and reports

✅ Plan and execute push, in-app messaging, email campaigns, and automated journeys

✅ Oversee customer engagement platforms, including Storyly and MoEngage

✅ Design, implement, and optimize loyalty and referral programs

✅ Track performance, analyze results, and propose improvements to drive growth

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to maximize customer engagement and retention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in growth marketing, CRM, or retention roles

Required Skills:

• Proficient in marketing analytics and MarTech tools
• Strong project management and cross-functional collaboration skills
• Excellent communication and analytical abilities

Preferred Skills:

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot)
• Experience with customer engagement platforms (e.g., Storyly, MoEngage)
• Knowledge of the automotive industry

ASSUMPTION: Candidates with experience in e-commerce or subscription-based businesses may find this role particularly appealing.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Amman, Jordan is typically between 250-350 JOD per month, based on experience and qualifications. This estimate is based on market research and may vary.

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional growth and development

Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Syarah operates in the competitive and rapidly evolving automotive e-commerce industry, focusing on used cars.

Company Size: Syarah is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Syarah was founded in 2015, with a mission to revolutionize the used car buying experience.

Company Description:

• Syarah offers a seamless and reliable car buying experience, backed by unique warranties and a 10-day trial period
• The company takes pride in its state-of-the-art refurbishment and logistic centers, ensuring efficient and reliable service
• Syarah has successfully raised funding, including a $20 million Series B round, demonstrating its commitment to growth and innovation

Company Specialties:

• Automotive e-commerce
• Used car sales
• Retail and customer experience
• Car financing and inspection

Company Website: syarah.com

ASSUMPTION: Syarah's focus on customer satisfaction and innovative technology makes it an attractive employer in the automotive industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in growth marketing, CRM, or retention roles.

Reporting Structure: The Retention & Growth Specialist reports directly to the Marketing Director.

Work Arrangement: This role is on-site, with flexible hours and remote work options available.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into new markets and regions
• Gaining experience in the automotive e-commerce industry

ASSUMPTION: This role offers opportunities for professional growth and development within Syarah's expanding organization.

🌍 Location & Work Environment

Office Type: Syarah's Amman office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Amman, Jordan

Geographic Context:

• Amman is the capital and largest city of Jordan, with a population of over 4 million
• The city offers a mix of ancient history and modern amenities, with a cost of living that is generally lower than in Western countries
• Amman has a Mediterranean climate, with hot, dry summers and cool, wet winters

Work Schedule: Full-time, with flexible hours and remote work options available

ASSUMPTION: Amman provides a unique blend of cultural experiences and professional opportunities, making it an attractive location for expats and locals alike.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Marketing Director
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Analytical and problem-solving skills
• Customer-centric mindset
• Cross-functional collaboration and communication
• Cultural fit and alignment with Syarah's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in customer retention, lifecycle marketing, or growth marketing
• Research Syarah's company culture and values to demonstrate your fit during the interview

ATS Keywords: Marketing analytics, MarTech, CRM, lifecycle marketing, customer retention, referral programs, project management, cross-functional collaboration

ASSUMPTION: Syarah's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• MarTech platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Customer engagement platforms (e.g., Storyly, MoEngage)
• Email marketing tools (e.g., Mailchimp, SendGrid)

ASSUMPTION: Familiarity with these tools is beneficial but not always required, as Syarah may provide training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Tolerance
• Transparency
• Respect
• Integrity
• Positivity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable using data to inform your decisions and strategies?
• Do you have a proven track record of driving customer engagement and retention?

ASSUMPTION: Syarah's company culture emphasizes collaboration, innovation, and a customer-centric mindset, making it an attractive employer for like-minded professionals.

⚠️ Potential Challenges

• The automotive e-commerce industry is competitive and rapidly evolving, requiring continuous learning and adaptation
• This role involves managing multiple priorities and stakeholders, which can be challenging at times
• Amman may present cultural and linguistic challenges for expats, although English is widely spoken in the business community
• Syarah's growth-oriented culture may require employees to take on additional responsibilities and work flexible hours

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on customer retention and growth, rather than acquisition
• In the automotive e-commerce industry, customer retention is critical to driving repeat business and revenue growth
• This role offers the opportunity to gain experience in a unique and growing industry, with potential for career progression

ASSUMPTION: Candidates with experience in e-commerce, subscription-based businesses, or customer success roles may find this position particularly appealing.

📝 Sample Projects

• Developing and executing a customer referral program to drive organic growth
• Analyzing customer data to identify trends and opportunities for improved retention
• Collaborating with the product team to optimize the customer onboarding experience

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive customer engagement and retention through data-driven strategies and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next 1-2 years, and how this role contributes to that growth?
• How does Syarah support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department in the coming year, and how can this role help address them?
• How does Syarah measure the success of its retention and growth initiatives, and how can this role impact those metrics?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to provide insight into Syarah's growth plans, company culture, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in customer retention, lifecycle marketing, or growth marketing
• Research Syarah's company culture and values to demonstrate your fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.