📌 Core Information
🔹 Job Title: Digital Marketing Specialist (SD)
🔹 Company: Service Corporation International
🔹 Location: Plantation, Florida, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing and Advertising
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing digital marketing programs to drive awareness and leads for SCI Direct brands
- Managing campaigns in-house or with external agency and consultant support
- Working with partnership teams to grow current partnerships and identify new digital partnerships
- Overseeing digital marketing analytics, A/B testing, and conversion rate optimization
- Collaborating with cross-functional teams to achieve marketing goals
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of digital marketing campaigns.
📋 Key Responsibilities
✅ Generate qualified web traffic to SCI Direct brand websites through various digital marketing tactics
✅ Convert web traffic into prospects and leads through a data-driven approach
✅ Facilitate ongoing engagement with site visitors to increase awareness and preference through social media and web advertising
✅ Oversee comprehensive digital marketing analytics implementation and reporting across multiple brands and channels
✅ Conduct A/B testing, conversion rate optimization, and UX testing to improve campaign performance
✅ Perform campaign optimizations in paid, owned, and earned digital media
✅ Partner with web design and development teams to identify, plan, and develop web enhancements
✅ Provide functional expertise as a subject matter expert for digital demand generation and online products
✅ Ensure programs are executed in strict conformance with legal, compliance, and risk management guidelines
✅ Develop and implement processes to plan and execute digital marketing campaigns
✅ Keep current with emerging web and marketing technologies and best practices
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum one (1) year of digital marketing experience with increasing responsibility for web advertising campaign performance
Required Skills:
- Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software
- Proficiency in Excel; familiarity with content management systems (CMS), HTML, third-party ad serving, and bid management software
- Excellent communication skills both verbal and written across all organizational levels
- Strong interpersonal and relationship-building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners
Preferred Skills:
- Certifications in digital marketing tools or related tools
- Experience with CRM systems
- Fluency in a second language
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Digital Marketing Specialist with 0-2 years of experience in the United States)
Benefits:
- 401k with 6% company match
- Adoption Assistance
- Discounted gym memberships
- Business casual environment
- Hybrid work schedule
Working Hours: Full-time, typically 8:30 AM - 5:00 PM, Monday - Friday, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Service Corporation International (SCI) is a leading provider of death care products and services in North America, operating funeral service locations and cemeteries across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico. The company markets the Dignity Memorial brand, which offers assurance of quality, value, caring service, and exceptional customer satisfaction.
Company Size: SCI has 10,001+ employees globally, providing a large and diverse work environment.
Founded: SCI was founded in 1962 and is headquartered in Houston, Texas.
Company Description:
- SCI is a publicly-traded company (NYSE: SCI) that offers a wide range of funeral, cemetery, and cremation services
- The company is committed to providing exceptional customer service and supporting families through difficult times
- SCI offers a business casual environment, hybrid work schedules, and competitive benefits
Company Specialties:
- Funeral services
- Cemetery services
- Cremation services
- Pre-planning services
- Sales and insurance
Company Website: http://www.sci-corp.com
ASSUMPTION: Working at SCI offers opportunities for career growth and development within a large, established organization.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the digital marketing field.
Reporting Structure: The Digital Marketing Specialist reports directly to the Director of Digital Marketing and works closely with cross-functional teams, including brand, CRM, field marketing, web design, and development teams.
Work Arrangement: This role operates on a hybrid work schedule, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a Senior Digital Marketing Specialist or Digital Marketing Manager role
- Expansion into other marketing or related fields within SCI
- Opportunities to work on diverse campaigns and brands within the SCI portfolio
ASSUMPTION: This role provides an excellent opportunity for a digital marketing professional to gain experience and grow within a large, established organization.
🌍 Location & Work Environment
Office Type: SCI's corporate office in Plantation, Florida, offers a business casual environment with a hybrid work schedule.
Office Location(s): 100 NW 70th Avenue, Suite 200, Plantation, FL 33317
Geographic Context:
- Plantation, Florida, is a suburban city in the Miami metropolitan area
- The office is conveniently located near major highways and offers ample parking
- The area provides a mix of urban and suburban living, with various amenities and attractions nearby
Work Schedule: The standard work schedule is Monday - Friday, 8:30 AM - 5:00 PM, with flexibility for the right candidate.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the Director of Digital Marketing and other team members
- Skills assessment or case study presentation
- Final interview with the Director of Digital Marketing and/or other senior leaders
Key Assessment Areas:
- Digital marketing knowledge and skills
- Campaign management and optimization
- Data analysis and interpretation
- Communication and interpersonal skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with SCI's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Digital Marketing, PPC, SEO, Google AdWords, Google Analytics, Social Advertising, Content Management Systems, HTML, A/B Testing, Conversion Rate Optimization, UX Testing, Campaign Management, Data-Driven Approach, Interpersonal Skills, Communication Skills, Relationship Building
ASSUMPTION: The interview process at SCI is designed to assess both technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Google AdWords
- Google Analytics
- SEO software (e.g., SEMrush, Ahrefs, Moz)
- Content management systems (e.g., WordPress, Drupal)
- HTML
- Third-party ad serving and bid management software (e.g., Google Tag Manager, DoubleClick, Kenshoo)
- Excel
- CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Respect
- Excellence
- Accountability
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do I possess strong communication skills and the ability to work effectively with diverse teams?
- Am I comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do I have a proven track record of driving results through data-driven decision making?
ASSUMPTION: Applicants should assess their fit with SCI's company values and work style to ensure a successful integration into the organization.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Working with diverse teams and stakeholders to align on marketing goals and strategies
- Keeping up with the latest digital marketing trends and technologies
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on driving awareness and leads for SCI Direct brands
- This role requires a strong focus on data-driven decision making and continuous optimization of digital marketing campaigns
- Career progression in this role may lead to opportunities in other marketing or related fields within SCI
ASSUMPTION: Applicants should research similar roles within the industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to increase website traffic and conversions for a specific SCI Direct brand
- Conducting A/B testing and conversion rate optimization to improve the performance of an existing digital marketing campaign
- Collaborating with the web design and development team to enhance the user experience of an SCI Direct brand website
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the success of the campaigns or initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams and departments within SCI?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- What opportunities exist for professional growth and development within this role and the digital marketing team?
- How does SCI support work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and how your skills align with SCI's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
