📌 Core Information
🔹 Job Title: Digital Marketing Specialist - Select Health
🔹 Company: Intermountain Health
🔹 Location: SelectHealth - Murray, Utah
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing activities focused on SEO and SEM strategies
- Website optimization and online reputation management
- Content development aimed at driving new member growth
- Collaborating with multiple stakeholders and business units
- Implementing marketing best-practices that attract customers to Select Health’s website
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on SEO and SEM strategies. The ideal candidate will have experience working with various digital marketing platforms and tools.
📋 Key Responsibilities
✅ Develop and implement SEO and SEM strategies to drive organic and paid digital traffic
✅ Optimize website content and architecture for improved search engine rankings
✅ Manage online reputation and create content that resonates with target audiences
✅ Collaborate with cross-functional teams to provide valuable insights and influence strategic directives
✅ Implement a strategy around conversion rate optimization and long-term link-building
✅ Work with the marketing website development team to ensure SEO best practices are properly implemented
ASSUMPTION: This role requires a high level of technical proficiency in SEO and SEM strategies, as well as strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on SEO and SEM
Required Skills:
- Expertise in search engine optimization (SEO) and marketing (SEM)
- Proficient in content management systems and digital marketing platforms (Google Analytics, Adobe Analytics, Moz, SEMrush)
- Strong analytical and reporting skills
- Excellent communication and project management skills
- Ability to draw insights from data sources to inform marketing strategy
Preferred Skills:
- Experience with website technologies and development
- Familiarity with healthcare industry trends and best-practices
ASSUMPTION: Candidates with experience in the healthcare industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $29.66 - $46.72 per hour (actual rate dependent upon experience)
Benefits:
- Generous benefits package covering health, wellness, security, and engagement
- Tuition coverage and learning options
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 2-5 years of experience in the healthcare industry.
📌 Applicant Insights
🔍 Company Context
Industry: Intermountain Health is the largest nonprofit health system in the Mountain West, specializing in hospitals and health care services.
Company Size: 10,001+ employees
Founded: Intermountain Health was founded in 1975 and has since grown to serve patients and communities throughout the Mountain West.
Company Description:
- Intermountain Health is dedicated to creating healthier communities and helping patients and caregivers thrive
- The organization invests back into improving the care it delivers and conducts pioneering research to make healthcare more personalized, effective, and affordable
- Intermountain Health includes 34 hospitals, 400+ clinics, a medical group, affiliate networks, homecare, telehealth, health insurance plans, and other services
Company Specialties:
- Cancer
- Heart Services
- Women's Services
- Orthopedics
- Healthcare and Pediatrics
Company Website: Intermountain Health
ASSUMPTION: Intermountain Health's large size and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Operations department and collaborates with various business units and stakeholders
Work Arrangement: On-site, with the opportunity for hybrid or remote work in the future
Growth Opportunities:
- Advancement within the Marketing Operations department or related fields
- Expanding expertise in digital marketing and related technologies
- Potential to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: On-site, with the opportunity for hybrid or remote work in the future
Office Location(s): SelectHealth - Murray, Utah
Geographic Context:
- The Murray office is located in the Salt Lake City metropolitan area, offering easy access to urban amenities and outdoor recreation
- Utah has a relatively low cost of living compared to other major metropolitan areas in the United States
- The area experiences all four seasons, with mild winters and hot, dry summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work in the future
ASSUMPTION: The work environment is collaborative and supportive, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Technical proficiency in SEO and SEM strategies
- Communication and project management skills
- Ability to draw insights from data sources
- Cultural fit and alignment with Intermountain Health's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on SEO and SEM
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
ATS Keywords: SEO, SEM, digital marketing, content management, Google Analytics, Adobe Analytics, Moz, SEMrush, project management, communication, reporting, healthcare
ASSUMPTION: The application process is competitive, and candidates with relevant experience and strong communication skills will have the best chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Moz
- SEMrush
- Content management systems (e.g., WordPress, Drupal)
- Website development tools (e.g., HTML, CSS, JavaScript)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Compassion
- Integrity
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong background in digital marketing, with a focus on SEO and SEM?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong communication and project management skills?
ASSUMPTION: Candidates who align with Intermountain Health's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Working in a large, complex organization with multiple stakeholders and business units
- Keeping up with the latest trends and best-practices in digital marketing
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in the healthcare industry and market demands
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to other digital marketing specialist positions, but with a focus on the healthcare industry
- Intermountain Health offers a comprehensive benefits package and opportunities for career growth and development
- This role may offer more stability and job security compared to smaller or startup organizations
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or organizations.
📝 Sample Projects
- Developing and implementing an SEO strategy to improve search engine rankings for Select Health's website
- Creating and optimizing content for target audiences to drive new member growth
- Managing online reputation and responding to customer feedback and reviews
ASSUMPTION: These projects are representative of the types of tasks and initiatives that the digital marketing specialist may work on in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role collaborate with other business units and stakeholders to provide valuable insights and influence strategic directives?
- What opportunities are there for professional growth and development within the Marketing Operations department or related fields?
- How does Intermountain Health support work-life balance for its employees?
- What is the company's approach to remote work and flexible scheduling in the future?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Intermountain Health's career website
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Research Intermountain Health and the healthcare industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
