Digital Marketing Specialist (TCaster)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (TCaster)

🔹 Company: LEARN Corporation

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Education

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving performance marketing campaigns across various platforms
• Designing and executing in-app marketing strategies to enhance user engagement
• Analyzing campaign performance and providing actionable insights
• Conducting competitor and market research to identify growth opportunities

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook/Meta, TikTok, and more

✅ Monitor and analyze campaign KPIs (CPA, ROAS, CTR, etc.) to drive continuous performance improvements

✅ Design and execute in-app or website marketing strategies including push notifications, in-app messages, and banners to drive user engagement, retention, and conversion

✅ Set up behavioral triggers and user segmentation for personalized messaging within the app or website

✅ Collaborate with product and tech teams to implement marketing logic within mobile/web applications

✅ Conduct regular research to monitor industry trends, competitor campaigns, and market positioning

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing or related roles

Required Skills:

• Proven experience managing paid ad campaigns and optimizing performance
• Hands-on experience with analytics tools (Google Analytics, Data Studio, etc.)
• Strong analytical mindset and proficiency in interpreting data and trends
• Excellent project management and communication skills

Preferred Skills:

• Experience with customer engagement platforms and product analytics tools
• Experience with Education business

ASSUMPTION: While experience in the Education sector is preferred, candidates from other industries with transferable skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for digital marketing specialists in Thailand, the estimated salary range is 50,000 - 80,000 THB per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health insurance
• Retirement fund
• Performance-based bonuses
• Learning and development opportunities

Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM - 5:30 PM) and a one-hour lunch break. Overtime may be required occasionally to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may be subject to change based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: LEARN Corporation is a leader in lifelong-learning EdTech, focusing on improving quality of life through accessible learning innovation.

Company Size: LEARN Corporation has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: LEARN Corporation was founded in 2005 as a single tutoring school and has since grown into a comprehensive learning ecosystem with 12+ business units.

Company Description:

• Thailand’s leader in lifelong-learning EdTech
• Guided by the conviction that “learning opportunities can improve one’s quality of life”
• Harnesses technology to design engaging, age-inclusive learning experiences

Company Specialties:

• Education Technology
• EdTech
• Lifelong Learning

Company Website: learn.co.th

ASSUMPTION: LEARN Corporation's focus on lifelong learning and EdTech makes it an attractive employer for candidates interested in shaping the future of education in Thailand.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience looking to grow their careers in the EdTech industry.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Product, Tech, and Design.

Work Arrangement: This is an on-site position, with the possibility of hybrid work arrangements based on team needs and performance.

Growth Opportunities:

• Potential to advance to a Senior Digital Marketing Specialist or Marketing Manager role
• Chance to work on diverse projects across multiple business units within the LEARN Corporation ecosystem
• Opportunities to learn and develop new skills through training and mentorship programs

ASSUMPTION: With LEARN Corporation's extensive learning ecosystem, there are ample opportunities for growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): 14 Floor MBK Tower 444 Phayathai Road Wangmai, Pathumwan, Bangkok, Thailand

Geographic Context:

• Bangkok is a vibrant, bustling city with a rich cultural heritage and numerous entertainment options
• The Pathumwan district is a central business district with easy access to public transportation and shopping centers
• LEARN Corporation's office is located in a modern, high-rise building with ample parking and nearby dining options

Work Schedule: Standard office hours with the possibility of flexible work arrangements based on team needs and performance.

ASSUMPTION: LEARN Corporation's modern office environment and central location provide an ideal work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager and relevant team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with LEARN Corporation's values

Application Tips:

• Highlight your experience with digital marketing campaigns and analytics tools
• Tailor your resume and cover letter to emphasize your fit with LEARN Corporation's mission and values
• Prepare examples of successful marketing campaigns you've managed and the results you achieved

ATS Keywords: Digital Marketing, Performance Marketing, Campaign Management, User Engagement, Marketing Analytics, Google Ads, Facebook Ads, TikTok, Google Analytics, Data Analysis, Project Management, Communication Skills, Customer Engagement

ASSUMPTION: LEARN Corporation's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the organization's needs.

🛠️ Tools & Technologies

• Google Ads
• Facebook/Meta Ads
• TikTok Ads
• Google Analytics
• Google Data Studio
• Google Tag Manager
• Customer engagement platforms (e.g., Braze, App Annie, etc.)

ASSUMPTION: While specific tools and technologies may vary based on the projects and campaigns, LEARN Corporation uses industry-standard marketing and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a passion for data-driven decision making?
• Are you committed to continuous learning and professional development?

ASSUMPTION: LEARN Corporation values employees who are passionate about lifelong learning, collaborative, and committed to driving results through data-driven decision making.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices, necessitating continuous learning and adaptation
• Collaborating effectively with cross-functional teams, demanding strong communication and interpersonal skills
• Working in a fast-paced, dynamic environment, requiring resilience and adaptability

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development within the role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on in-app marketing and user engagement
• Within the EdTech industry, LEARN Corporation offers a unique learning ecosystem with diverse business units, providing ample opportunities for growth and development
• Career progression may involve advancing to a Senior Digital Marketing Specialist or Marketing Manager role, with potential opportunities to lead marketing efforts for specific business units or the entire organization

ASSUMPTION: This role offers a unique blend of digital marketing and EdTech experience, with opportunities for growth and development within LEARN Corporation's extensive learning ecosystem.

📝 Sample Projects

• Developing and executing a targeted TikTok campaign to drive user acquisition and engagement for a new learning platform
• Analyzing user behavior data to identify trends and optimize in-app messaging strategies for improved retention and conversion
• Conducting a competitive analysis of EdTech marketing strategies to inform LEARN Corporation's positioning and campaign development

ASSUMPTION: These sample projects illustrate the diverse range of marketing challenges and opportunities within LEARN Corporation's learning ecosystem.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant marketing challenges facing LEARN Corporation, and how can this role address them?
• How does LEARN Corporation support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does LEARN Corporation foster a culture of innovation and continuous learning?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development within LEARN Corporation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through LEARN Corporation's careers page
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.