Digital Marketing Specialist (temporal 18 meses)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (temporal 18 meses)

🔹 Company: MSD

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Temporary (Fixed Term)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-3 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the launch and implementation of new digital marketing capabilities
• Collaborating with cross-functional teams to roll out digital initiatives
• Creating and managing regular performance reports
• Analyzing website traffic, user behavior, and performance trends
• Assisting in optimizing digital touchpoints to improve user experience and conversion

ASSUMPTION: This role is focused on supporting and implementing digital marketing projects, requiring a balance of technical and collaborative skills.

📋 Key Responsibilities

✅ Support the launch and implementation of new digital marketing capabilities

✅ Collaborate with cross-functional teams (IT, brand, media) to roll out digital initiatives

✅ Create and manage regular performance reports using tools like Google Analytics, Looker Studio, or Power BI

✅ Analyze website traffic, user behavior, and performance trends to generate insights

✅ Assist in optimizing digital touchpoints to improve user experience and conversion

✅ Maintain documentation of digital processes, dashboards, and KPIs

✅ Monitor digital KPIs and escalate anomalies or opportunities

✅ Stay updated on digital marketing trends and best practices

ASSUMPTION: The role requires a strong focus on data analysis, reporting, and process documentation, as well as the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in digital marketing, web analytics, or a related field

Required Skills:

• Basic knowledge of Google Analytics, Google Tag Manager, and reporting tools (e.g., Excel, Looker Studio)
• Strong analytical and organizational skills
• Eagerness to learn and work in a fast-paced, cross-functional environment
• Knowledge of CMS platforms and basic HTML/CSS is a plus
• English proficiency (written and spoken); Spanish or Portuguese is a plus if working with LATAM

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with A/B testing and conversion rate optimization

ASSUMPTION: The role requires a strong foundation in digital marketing and analytics, with a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 60,000 and MXN 90,000 per month, based on industry standards for a Junior Digital Marketing Specialist in Mexico City. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Exposure to high-impact digital projects and global teams
• Hands-on experience with marketing tools and website analytics
• Growth opportunities within the digital marketing organization

Working Hours: Full-time, with flexible work arrangements (Hybrid)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MSD operates in the pharmaceutical manufacturing industry, focusing on developing and distributing important medicines and vaccines worldwide.

Company Size: MSD is a large corporation with over 10,000 employees globally, providing a diverse and inclusive work environment.

Founded: MSD was founded in 1891 and has since grown into a leading global healthcare company.

Company Description:

• MSD is committed to using the power of leading-edge science to save and improve lives around the world
• The company fosters a diverse and inclusive global workforce, operating responsibly to enable a safe, sustainable, and healthy future for all people and communities
• MSD is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals

Company Specialties:

• Pharmaceutical manufacturing
• Vaccine development and distribution
• Global healthcare solutions

Company Website: www.msd.com

ASSUMPTION: MSD's large size and global presence offer applicants the opportunity to work on high-impact projects and gain exposure to diverse teams and cultures.

📊 Role Analysis

Career Level: Junior to Mid-level Digital Marketing Specialist

Reporting Structure: This role may report to a Digital Marketing Manager or similar position within the marketing department.

Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work.

Growth Opportunities:

• Potential advancement to Senior Digital Marketing Specialist or similar roles
• Expansion of responsibilities based on performance and project success
• Opportunities to work on global projects and collaborate with diverse teams

ASSUMPTION: The temporary nature of this role may limit long-term growth opportunities within MSD, but it provides valuable experience and exposure to the industry.

🌍 Location & Work Environment

Office Type: MSD's Mexico City office is a modern, collaborative workspace designed to facilitate team interaction and innovation.

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and diverse neighborhoods
• The city offers a mix of historic and modern architecture, with numerous museums, galleries, and entertainment options
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time, with flexible work arrangements (Hybrid)

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, providing flexibility and the opportunity to enjoy Mexico City's cultural offerings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical skills in digital marketing and analytics
• Problem-solving abilities and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with MSD's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing trends and best practices in your application materials
• Prepare for the interview by researching MSD's mission, values, and recent projects

ATS Keywords: Digital Marketing, Web Analytics, Google Analytics, Data Analysis, Performance Reports, Digital Implementation, Digital Strategy, Marketing Tools, CMS Platforms, HTML, CSS, Multilingualism, Documentation

ASSUMPTION: The application process for this role may involve technical assessments and case studies, requiring candidates to demonstrate their skills and problem-solving abilities.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Looker Studio (formerly Google Data Studio)
• Power BI
• CMS platforms (e.g., WordPress, Drupal)
• HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation: MSD encourages creativity and continuous learning to drive progress and improve lives
• One MSD: The company fosters a culture of collaboration, diversity, and inclusion
• Quality: MSD is committed to delivering high-quality products and services that meet the needs of its customers

Work Style:

• Data-driven: MSD relies on data and analytics to inform decision-making and improve performance
• Collaborative: The company encourages teamwork and cross-functional collaboration to achieve common goals
• Agile: MSD embraces change and adapts to new challenges and opportunities in the dynamic healthcare landscape

Self-Assessment Questions:

• How do you stay updated on digital marketing trends and best practices?
• Can you provide an example of a time when you optimized a digital touchpoint to improve user experience and conversion?
• How do you approach working with cross-functional teams to roll out digital initiatives?

ASSUMPTION: Applicants should assess their alignment with MSD's values and work style to ensure a strong cultural fit for this role.

⚠️ Potential Challenges

• The temporary nature of the role may limit long-term growth opportunities within MSD
• The role requires a strong focus on data analysis and reporting, which may not appeal to candidates with a stronger preference for creative or strategic aspects of marketing
• The hybrid work arrangement may present challenges for candidates who prefer fully remote or fully on-site work environments
• Mexico City's traffic and cost of living may pose challenges for candidates relocating to the area

ASSUMPTION: Applicants should carefully consider these potential challenges and weigh them against the benefits and opportunities offered by this role.

📈 Similar Roles Comparison

• Compared to other Junior Digital Marketing Specialist roles, this position offers exposure to high-impact projects and global teams
• In the pharmaceutical industry, digital marketing roles often focus on brand awareness, patient education, and healthcare professional engagement, which may differ from other industries
• Career progression in digital marketing may involve moving into more specialized roles, such as SEO, social media, or content marketing, or advancing to management positions

ASSUMPTION: Applicants should research similar roles in the pharmaceutical industry and consider their career goals when evaluating this opportunity.

📝 Sample Projects

• Developing and implementing a new website analytics dashboard to track key performance indicators (KPIs) and optimize digital touchpoints
• Collaborating with cross-functional teams to launch a new digital marketing campaign, including email automation, social media promotion, and website optimization
• Analyzing website traffic data to identify trends, optimize user experience, and improve conversion rates

ASSUMPTION: These sample projects illustrate the types of initiatives a Digital Marketing Specialist might work on, focusing on data analysis, reporting, and digital implementation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• What are the most pressing digital marketing challenges facing MSD, and how does this role contribute to addressing them?
• How does MSD support the professional development and growth of its employees, particularly in the digital marketing field?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does MSD balance innovation and data-driven decision-making in its digital marketing strategies?

ASSUMPTION: These interview questions help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about pursuing the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching MSD's mission, values, and recent projects
• Follow up with the hiring manager or HR department within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.