M

Digital Marketing Specialist (temporal 18 meses)

MSD
Full-time
On-site
Mexico
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist (temporal 18 meses)

πŸ”Ή Company: MSD

πŸ”Ή Location: MEX - Federal District - Mexico City (Hybrid)

πŸ”Ή Job Type: Temporary (Fixed Term)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-17

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the launch and implementation of new digital marketing capabilities
  • Collaborating with cross-functional teams to roll out digital initiatives
  • Creating and managing regular performance reports
  • Analyzing website traffic, user behavior, and performance trends
  • Optimizing digital touchpoints to improve user experience and conversion

ASSUMPTION: This role requires a balance of technical skills (e.g., analytics, reporting) and soft skills (e.g., collaboration, communication) to succeed in a fast-paced, cross-functional environment.

πŸ“‹ Key Responsibilities

βœ… Supporting the launch and implementation of new digital marketing capabilities

βœ… Collaborating with cross-functional teams (IT, brand, media) to roll out digital initiatives

βœ… Creating and managing regular performance reports using tools like Google Analytics, Looker Studio, or Power BI

βœ… Analyzing website traffic, user behavior, and performance trends to generate insights

βœ… Assisting in optimizing digital touchpoints to improve user experience and conversion

βœ… Maintaining documentation of digital processes, dashboards, and KPIs

βœ… Monitoring digital KPIs and escalating anomalies or opportunities

βœ… Staying updated on digital marketing trends and best practices

ASSUMPTION: The role may evolve based on the company's priorities and the successful candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in digital marketing, web analytics, or a related field

Required Skills:

  • Basic knowledge of Google Analytics and Tag Manager
  • Strong analytical and organizational skills
  • Eagerness to learn and work in a fast-paced, cross-functional environment
  • Knowledge of CMS platforms and basic HTML/CSS (a plus)
  • English proficiency (written and spoken); Spanish or Portuguese is a plus if working with LATAM

Preferred Skills:

  • Knowledge of reporting tools like Excel, Looker Studio, or Power BI
  • Experience with marketing tools and website analytics
  • Familiarity with digital marketing trends and best practices

ASSUMPTION: Candidates with relevant experience and a strong portfolio may be considered even if they don't meet all the listed qualifications.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Mexico City typically falls between MXN 60,000 - 80,000 per month, based on experience and qualifications. This estimate is subject to change and may not reflect the final offer.

Benefits:

  • Exposure to high-impact digital projects and global teams
  • Hands-on experience with marketing tools and website analytics
  • Growth opportunities within the digital marketing organization

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The final salary and benefits package may vary based on the candidate's qualifications, experience, and the company's internal policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MSD operates in the pharmaceutical manufacturing industry, focusing on developing and distributing important medicines and vaccines worldwide.

Company Size: MSD is a large corporation with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: MSD was founded in 1891 and has since grown into a leading global healthcare company.

Company Description:

  • MSD is committed to using leading-edge science to save and improve lives around the world.
  • The company fosters a diverse and inclusive global workforce and operates responsibly to enable a safe, sustainable, and healthy future for all people and communities.
  • MSD is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.

Company Specialties:

  • Pharmaceutical manufacturing
  • Vaccine development and distribution
  • Global healthcare solutions

Company Website: www.msd.com

ASSUMPTION: MSD's global presence and extensive resources provide candidates with opportunities to work on high-impact projects and collaborate with diverse teams.

πŸ“Š Role Analysis

Career Level: This role is an intermediate-level position within the digital marketing organization, offering opportunities for growth and advancement.

Reporting Structure: The Digital Marketing Specialist will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including IT, brand, and media.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week and the remainder working remotely.

Growth Opportunities:

  • Expanding skills and knowledge in digital marketing and analytics
  • Gaining experience working with global teams and cross-functional stakeholders
  • Potential career progression within the digital marketing organization

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within MSD's digital marketing team.

🌍 Location & Work Environment

Office Type: MSD's Mexico City office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): MEX - Federal District - Mexico City

Geographic Context:

  • Mexico City is a vibrant, multicultural metropolis with a rich history and numerous attractions.
  • The city offers a mix of urban and natural environments, with parks, museums, and historical sites within easy reach.
  • Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible hours and a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.

ASSUMPTION: The hybrid work arrangement provides candidates with the flexibility to balance their professional and personal lives while still benefiting from in-person collaboration and learning opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the digital marketing manager or another senior leader

Key Assessment Areas:

  • Technical skills in digital marketing, analytics, and reporting
  • Communication and collaboration skills
  • Problem-solving and analytical abilities
  • Cultural fit and alignment with MSD's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Be prepared to discuss your experience with digital marketing tools, analytics, and reporting
  • Demonstrate your ability to work effectively in a cross-functional, fast-paced environment

ATS Keywords: Digital Marketing, Google Analytics, Tag Manager, Reporting, Performance Reports, Web Analytics, Cross-Functional Teams, Collaboration, Problem-Solving

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Tag Manager
  • Looker Studio (formerly Google Data Studio)
  • Power BI
  • CMS platforms (e.g., WordPress, Adobe Experience Manager)
  • HTML/CSS

ASSUMPTION: The required tools and technologies may evolve based on the company's priorities and the successful candidate's skills and interests.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Respect
  • Integrity
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Data-driven and analytical
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, cross-functional environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Do you have strong communication and collaboration skills?

ASSUMPTION: Candidates who align with MSD's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Collaborating effectively with cross-functional teams and stakeholders
  • Staying up-to-date with digital marketing trends and best practices
  • Adapting to changes in the company's priorities and initiatives

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, seeking support from their team, and remaining adaptable and resilient.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Analyst or Specialist, with a focus on performance reporting and analytics
  • Compared to other digital marketing roles, this position places a greater emphasis on data analysis and reporting
  • Career progression may include roles such as Senior Digital Marketing Specialist, Digital Marketing Manager, or similar positions within the digital marketing organization

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.

πŸ“ Sample Projects

  • Developing and implementing a new website analytics dashboard to track key performance indicators (KPIs)
  • Conducting a comprehensive website audit and providing data-driven recommendations for improvement
  • Collaborating with the IT team to implement a new marketing automation tool and integrating it with existing systems

ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Marketing Specialist may work on, but the specific projects will depend on the company's priorities and the successful candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the digital marketing organization?
  • What are the most pressing challenges facing the digital marketing team, and how can this role help address them?
  • How does MSD support the professional development and growth of its digital marketing employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does MSD foster a culture of innovation and continuous learning within its digital marketing team?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for the interview by researching MSD's company culture, values, and recent projects
  • Follow up with the hiring manager or recruiter within one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.