📌 Core Information
🔹 Job Title: Digital Marketing Specialist, The Rinks
🔹 Company: Anaheim Ducks Hockey Club
🔹 Location: Irvine, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and growing social media presence for The Rinks and Great Park Ice
- Creating and editing engaging digital content for various platforms
- Collaborating with Anaheim Ducks and San Diego Gulls to grow hockey and skating participation
- Assisting with overall marketing of facilities and programs
- Providing support for photo, video, and graphic design needs to Ducks Marketing Department
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as proficiency in Adobe Suite programs for content creation.
📋 Key Responsibilities
✅ Oversee all The Rinks and Great Park Ice social media accounts and platforms
✅ Write and edit copy for various social channels
✅ Produce, edit, and share photos, videos, and graphics content for multiple platforms
✅ Manage graphic and content requests for all departments
✅ Work closely with Ducks Partnership to fulfill sponsorship contractual obligations
✅ Provide mentoring and serve as a consultant for numerous other social platforms within the organization
✅ Maintain timely communication with followers and serve as the first point of contact for patrons seeking information through social channels
ASSUMPTION: This role requires strong communication skills and the ability to maintain professional composure while responding to crises and sensitive situations.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related field
Experience: Minimum of 2 years of experience in marketing, with proven online marketing and social media experience
Required Skills:
- Deep understanding of major social platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube)
- Experience with Adobe Suite Programs (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
- DSLR Camera experience for both photo and video use
- Basic photo, audio, and video editing skills
- Strong grasp of ice sports and pop culture references
- Excellent communication skills, both written and oral
- Able to work a flexible schedule, including nights, weekends, and some holidays as required
Preferred Skills:
- Basic hockey playing and skating skills
ASSUMPTION: While not explicitly stated, having basic hockey playing and skating skills may be beneficial for this role but is not a strict requirement.
💰 Compensation & Benefits
Salary Range: $69,000 to $71,500 per year
Benefits:
- Not specified in the job description
Working Hours: Full-time, with a flexible schedule that may include nights, weekends, and some holidays
ASSUMPTION: Benefits information is not provided in the job description. Applicants should inquire about benefits during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 201-500 employees
Founded: 1993
Company Description:
- Based in Anaheim, California
- Member of the Pacific Division of the Western Conference of the National Hockey League (NHL)
- Plays home games at Honda Center
Company Specialties:
- Ice hockey
- Family entertainment
- Group outings
- Youth events
Company Website: http://www.anaheimducks.com
ASSUMPTION: The company is focused on providing family entertainment and growing hockey and skating participation in Southern California.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Department
Work Arrangement: On-site, with a flexible schedule
Growth Opportunities:
- Potential to grow within the marketing department or related fields
- Opportunity to work with various departments and collaborate on projects
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Sports facility and corporate office
Office Location(s): Irvine, California
Geographic Context:
- Irvine is located in Orange County, California
- Orange County is known for its diverse communities and family-friendly attractions
- The office is located near Great Park Ice, a state-of-the-art ice sports facility
Work Schedule: Full-time, with a flexible schedule that may include nights, weekends, and some holidays
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
Key Assessment Areas:
- Social media management skills
- Content creation and editing abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and social media experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your content creation and editing work to showcase during the interview
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Video Production, Adobe Suite, Time Management, Communication Skills, Graphic Design, Photography, Editing Skills, Ice Sports Knowledge, Organizational Skills, Customer Engagement, Podcast Production, Marketing Campaigns, Community Outreach
ASSUMPTION: Applicants should tailor their application materials to highlight the required skills and experiences mentioned in the job description.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
- DSLR Camera
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Applicants should have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Be Safe
- Do the Right Thing
- Be Generous
- Include Everyone
- Make it Easy
- Be Bold
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and innovative
Self-Assessment Questions:
- How do you align with the company's core values, particularly 'Be Generous' and 'Include Everyone'?
- How comfortable are you working in a fast-paced, dynamic environment with a flexible schedule?
- How do your personal work style and preferences fit with the company's work style?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple social media platforms and content requests simultaneously
- Working a flexible schedule, including nights, weekends, and holidays
- Maintaining professional composure while responding to crises and sensitive situations
- Keeping up with the latest social media trends and platform updates
ASSUMPTION: Applicants should be prepared to manage multiple tasks and priorities, work a flexible schedule, and maintain professionalism in challenging situations.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist in other industries
- However, this role is unique in its focus on the sports and entertainment industry, with a specific emphasis on ice sports and family entertainment
- Career path comparison: This role can lead to advancement in marketing, management, or related fields within the sports and entertainment industry
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar roles in other industries.
📝 Sample Projects
- Creating and executing a social media campaign to promote a new hockey development program
- Producing a podcast series featuring interviews with hockey players, coaches, and fans to engage the community
- Designing and implementing a graphic design template for The Rinks' marketing materials
ASSUMPTION: Applicants should be prepared to provide examples of their work and explain how their skills and experiences align with the required qualifications for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for The Rinks and Great Park Ice?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a collaborative and inclusive work environment?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and social media experience
- Write a cover letter explaining your interest in the role and how your skills and experiences align with the required qualifications
- Prepare examples of your content creation and editing work to showcase during the interview
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
