Digital Marketing Specialist, The Rinks

📌 Core Information

🔹 Job Title: Digital Marketing Specialist, The Rinks

🔹 Company: Anaheim Ducks Hockey Club

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing social media presence for The Rinks and Great Park Ice
• Creating and editing digital content, including photos, videos, and graphics
• Collaborating with various departments and partners to enhance community engagement
• Assisting with marketing initiatives and events
• Providing support for photo, video, and graphic design needs

ASSUMPTION: This role requires a strong understanding of social media platforms and digital marketing trends, as well as proficiency in Adobe Suite and basic photography skills.

📋 Key Responsibilities

✅ Oversee all The Rinks and Great Park Ice social media accounts and platforms

✅ Write and edit copy for various social channels

✅ Produce, edit, and share photos, videos, and graphics content for multiple platforms

✅ Receive and manage graphic and content requests for all departments

✅ Work closely with Ducks Partnership to fulfill sponsorship contractual obligations

✅ Provide mentoring and serve as a consultant for numerous other social platforms within the organization

✅ Create and fulfill all facility graphic requests and manage brand integrity

✅ Attend and facilitate monthly creative meetings with creative counterparts across all H&S entities

✅ Work closely with Ducks Graphics Department on projects and templates outside scope or capacity

✅ Work closely with Ducks Entertainment department to capture photos and videos for major events and activations

✅ Maintain timely communication with followers and serve as the first point of contact for patrons seeking information through our social channels

✅ Communicate program and facility information and policies effectively to the public through digital channels

✅ Create and implement social media content calendar, working closely with Department Directors on programs and facilities directly on building specific needs

✅ Ideate, create, and execute new digital content and content series

✅ Capture, and Produce photo and video content needs specific to The Rinks, Great Park Ice, Anaheim Ducks Hockey Development and HIFE programs/initiatives

✅ Schedule, host and produce The Rinks and Great Park Ice podcasts

✅ Assist with onsite execution of The Rinks Hockey and Skating Development and HIFE program and initiatives when needed

✅ Perform other duties and projects as assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or related field

Experience: 2-5 years of experience in marketing, including 1-3 years of proven online marketing and social media experience along with video production experience

Required Skills:

• Deep understanding of major social platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube)
• Experience with Adobe Suite Programs (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
• DSLR Camera experience for both photo and video use
• Basic photo, audio, and video editing skills
• Strong grasp of ice sports and pop culture references
• Outstanding time management and organizational skills
• Excellent communication skills, both written and oral
• Strong knowledge of MS Office, including Word, PowerPoint, Excel, and Outlook
• Able to work a flexible schedule, including nights, weekends, and some holidays as required

Preferred Skills:

• Basic hockey playing and skating skills

ASSUMPTION: Candidates with experience in the sports industry or familiarity with hockey may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $69,000 to $71,500 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Benefits:

• Not specified in the job description

Working Hours: Full-time, with a flexible schedule that may include nights, weekends, and some holidays as required

ASSUMPTION: Benefits information was not provided in the job description. Applicants should inquire about benefits during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: Spectator Sports

Company Size: 201-500 employees

Founded: 1993

Company Description:

• Based in Anaheim, California, the Anaheim Ducks are members of the Pacific Division of the Western Conference of the National Hockey League (NHL).
• The Ducks play their home games at Honda Center.
• The Rinks is a facility management company owned by the Anaheim Ducks Hockey Club, responsible for operating ice rinks and related facilities.

Company Specialties:

• Ice hockey
• Family entertainment
• Group outings
• Youth events

Company Website: http://www.anaheimducks.com

ASSUMPTION: The Anaheim Ducks Hockey Club is a well-established organization in the sports industry, with a strong focus on community engagement and family entertainment.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Department and works closely with various departments and partners within the organization.

Work Arrangement: On-site, with a flexible schedule that may include nights, weekends, and some holidays as required

Growth Opportunities:

• Potential to grow within the marketing department or other departments within the organization
• Opportunities to work on high-profile events and initiatives
• Possibility to gain experience in various aspects of marketing, including social media management, content creation, and event planning

ASSUMPTION: This role offers opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a flexible schedule that may include nights, weekends, and some holidays as required

Office Location(s): Irvine, California

Geographic Context:

• Irvine is located in Orange County, California, and is known for its high quality of life and strong job market.
• The area offers a mix of urban and suburban living, with numerous parks, beaches, and cultural attractions nearby.
• The cost of living in Irvine is relatively high compared to other areas in the United States.

Work Schedule: Full-time, with a flexible schedule that may include nights, weekends, and some holidays as required

ASSUMPTION: Applicants should be comfortable with a flexible work schedule and be prepared to work evenings and weekends as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing department
• Final interview with the director of marketing

Key Assessment Areas:

• Social media and digital marketing skills
• Creativity and innovation in content creation
• Communication and interpersonal skills
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media management and content creation work in your portfolio or application materials
• Be prepared to discuss your understanding of ice sports and pop culture references in your interview

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Video Production, Adobe Suite, Time Management, Communication Skills, Graphic Design, Photography, Audio Editing, Organizational Skills, Hockey Knowledge, Marketing Campaigns, Community Engagement, Podcast Production, Customer Service

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the required skills and qualifications for this role.

🛠️ Tools & Technologies

• Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
• DSLR Camera
• MS Office (Word, PowerPoint, Excel, Outlook)
• Social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube)

ASSUMPTION: Applicants should have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for hockey and sports
• Commitment to community engagement and family entertainment
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic work environment
• Flexible schedule, including evenings and weekends as needed
• Strong focus on creativity and innovation in content creation

Self-Assessment Questions:

• Do you have a strong passion for hockey and sports?
• Are you comfortable working a flexible schedule, including evenings and weekends?
• Do you have a creative and innovative approach to content creation?

ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple social media platforms and content requests simultaneously
• Working a flexible schedule, including evenings and weekends as needed
• Keeping up with the latest trends and best practices in social media and digital marketing
• Balancing creative and innovative content creation with brand guidelines and marketing objectives

ASSUMPTION: Applicants should be prepared to manage multiple projects simultaneously, work a flexible schedule, and adapt to changes in the digital marketing landscape.

📈 Similar Roles Comparison

• This role is similar to other digital marketing and social media management positions in the sports industry
• However, this role is unique in its focus on ice sports and community engagement within the Anaheim Ducks Hockey Club and The Rinks
• Career path for this role may include advancement to senior marketing roles or other management positions within the organization

ASSUMPTION: Applicants should research similar roles in the sports industry and consider how their skills and experience align with the unique aspects of this role.

📝 Sample Projects

• Creating and executing a social media campaign to promote an upcoming event or program
• Developing and implementing a content calendar for multiple social media platforms
• Editing and producing a podcast episode featuring interviews with hockey players, coaches, or other industry professionals

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for The Rinks and the Anaheim Ducks Hockey Club?
• What opportunities are there for professional growth and development within the organization?
• How does the company support work-life balance for employees with flexible schedules?
• What is the company's approach to diversity, equity, and inclusion in the workplace?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management and content creation work to include in your application materials
• Be prepared to discuss your understanding of ice sports and pop culture references in your interview
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.