Digital Marketing Specialist, The Rinks

📌 Core Information

🔹 Job Title: Digital Marketing Specialist, The Rinks

🔹 Company: Anaheim Ducks

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing social media presence for The Rinks and Great Park Ice
• Creating and editing digital content for various platforms
• Collaborating with Anaheim Ducks and San Diego Gulls to grow hockey and skating participation
• Assisting with overall marketing efforts and facility graphic requests
• Providing mentoring and support for other social platforms within the organization

ASSUMPTION: This role requires a strong understanding of social media platforms, digital content creation, and ice sports. The ideal candidate will have experience in marketing and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Oversee social media accounts and execute marketing plans

✅ Track and analyze key performance indicators (KPIs) for social media platforms

✅ Write and edit copy, and produce photos, videos, and graphics for various channels

✅ Manage graphic and content requests from various departments

✅ Fulfill sponsorship contractual obligations and capture content for partners

✅ Provide mentoring and support for other social platforms within the organization

✅ Create and implement social media content calendars, working closely with department directors

✅ Ideate, create, and execute new digital content and content series

✅ Capture, produce, and host The Rinks and Great Park Ice podcasts

✅ Assist with onsite execution of programs and initiatives when needed

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or related field

Experience: 1-2 years of experience in marketing, with 1-3 years in online marketing and social media

Required Skills:

• Proven online marketing and social media experience
• Experience with Adobe Suite Programs (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
• DSLR Camera experience for both photo and video use
• Basic photo, audio, and video editing skills
• Strong grasp of ice sports and pop culture references
• Excellent communication skills, both written and oral
• Strong knowledge of MS Office, including Word, PowerPoint, Excel, and Outlook

Preferred Skills:

• Basic hockey playing and skating skills

ASSUMPTION: While not required, having basic hockey playing and skating skills would be beneficial for this role, as it would provide a deeper understanding of the sports and the community The Rinks serves.

💰 Compensation & Benefits

Salary Range: The annual base salary range for this position in California is $69,000 to $71,500 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Anaheim Ducks tickets and merchandise

Working Hours: This is a full-time position with a flexible schedule, including nights, weekends, and some holidays as required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role in California. The actual salary may vary based on the factors listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment. The Anaheim Ducks are a professional ice hockey team based in Anaheim, California. They are members of the Pacific Division of the National Hockey League (NHL).

Company Size: 51-200 employees. As a mid-sized company, applicants can expect a collaborative work environment with opportunities for growth and development.

Founded: The Anaheim Ducks were founded in 1993 and have since become an integral part of the Orange County community.

Company Description:

• Dedicated to building world-class sports and entertainment experiences through groundbreaking technology and a dedication to community
• Leverages the passion behind the Anaheim Ducks team and iconic Honda Center venue to create transformative experiences
• Committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition, or any protected category prohibited by local, state, or federal laws

Company Specialties:

• Professional ice hockey
• Event management
• Marketing and branding
• Community engagement

Company Website: http://www.ocvibe.com

ASSUMPTION: The Anaheim Ducks are a well-established company with a strong brand and a commitment to community engagement. Applicants can expect a dynamic work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires a combination of strategic thinking, creativity, and tactical execution. The ideal candidate will have a proven track record in digital marketing and social media management.

Reporting Structure: This role reports directly to the Marketing Department and works closely with various departments, including facilities, figure skating, and partnerships.

Work Arrangement: On-site. This role requires regular on-site presence at The Rinks and Great Park Ice facilities.

Growth Opportunities:

• Potential to grow within the marketing department or other departments within the organization
• Opportunities to work on high-profile events and initiatives
• Chance to develop skills in video production, podcasting, and event management

ASSUMPTION: This role offers numerous opportunities for growth and development, both within the marketing department and across the organization. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: On-site. This role requires regular on-site presence at The Rinks and Great Park Ice facilities in Irvine, California.

Office Location(s): The Rinks - Great Park Ice, 888 Ridge Valley Rd, Irvine, CA 92612

Geographic Context:

• Irvine is located in Orange County, California, and is known for its high quality of life, excellent schools, and abundant recreational opportunities
• The Rinks - Great Park Ice is a state-of-the-art facility that hosts various sports and events
• The Anaheim Ducks are a beloved and successful professional hockey team based in nearby Anaheim

Work Schedule: This role requires a flexible schedule, including nights, weekends, and some holidays as required. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously.

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and have a flexible schedule that allows for regular evening and weekend work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing department and other stakeholders
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and social media expertise
• Creativity and strategic thinking
• Communication and interpersonal skills
• Attention to detail and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing and social media experience
• Include specific examples of your work, such as social media campaigns or content you've created
• Demonstrate your understanding of ice sports and the Anaheim Ducks brand
• Showcase your creativity and strategic thinking in your application materials

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Video Production, Adobe Suite, Marketing Campaigns, Ice Sports, Anaheim Ducks, Brand Management, Podcast Production

ASSUMPTION: The Anaheim Ducks use an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
• DSLR Camera
• MS Office (Word, PowerPoint, Excel, Outlook)
• Social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube)
• Podcasting software (e.g., Audacity, GarageBand)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Safe
• Do the Right Thing
• Be Generous
• Include Everyone
• Make it Easy
• Be Bold

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on community engagement and customer experience

Self-Assessment Questions:

• Do you align with the company's values, particularly 'Be Bold' and 'Include Everyone'?
• Are you comfortable working in a fast-paced, collaborative environment with a flexible schedule?
• Do you have a strong understanding of ice sports and the Anaheim Ducks brand?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the Anaheim Ducks, with a collaborative work style and a commitment to the company's values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working a flexible schedule, including nights, weekends, and some holidays
• Keeping up with the latest trends and best practices in digital marketing and social media
• Balancing the needs of various departments and stakeholders
• Maintaining brand consistency across multiple platforms and departments

ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to manage multiple projects and deadlines simultaneously. They will also be comfortable working in a fast-paced, dynamic environment and able to adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on the marketing and branding of ice sports facilities and programs
• Compared to similar roles in other industries, this role offers the opportunity to work closely with a professional sports team and leverage their brand to grow hockey and skating participation
• Career path comparison: This role offers the opportunity to grow within the marketing department or across the organization, with potential career paths including marketing manager, event manager, or community engagement manager

ASSUMPTION: This role is unique in its focus on the marketing and branding of ice sports facilities and programs. Applicants should be aware that the specific needs and challenges of this role may differ from similar roles in other industries.

📝 Sample Projects

• Creating and executing a social media campaign to promote a new figure skating program
• Producing a video series highlighting the benefits of hockey and skating for children and families
• Managing the social media presence for a major event, such as the Anaheim Ducks Media Day

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to create and execute digital marketing campaigns that drive engagement and results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, such as facilities and partnerships?
• What opportunities are there for growth and development within the marketing department and across the organization?
• How does the company support work-life balance for employees with flexible schedules?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The ideal candidate will be proactive and curious, using the interview process to gain a deep understanding of the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing and social media experience, including specific examples of your work
• Prepare a portfolio or examples of your work, including social media campaigns, content you've created, and any video or podcasting work
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.