Digital Marketing Specialist (US)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (US)

🔹 Company: Wing Assistant

🔹 Location: Columbus, Ohio, United States

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and monitoring marketing campaigns across various digital platforms
• Ensuring brand consistency across all accounts and channels
• Managing the contact database and assisting with lead generation activities
• Creating progress reports and monitoring campaign performance
• Collaborating with internal teams to develop a content strategy

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving engagement and growth through digital marketing efforts.

📋 Key Responsibilities

✅ Upload videos and graphics, keep the account up-to-date & manage reviews

✅ Develop, execute, and monitor the execution of marketing campaigns on various digital platforms

✅ Ensure consistency of branding across all accounts and channels

✅ Create events or promos to increase customer engagement

✅ Manage the contact database & assist with lead generation activities

✅ Research influencers, compatible products, and businesses to form strategic partnerships

✅ Set up accounts, liaise with affiliates & manage affiliate partners’ payouts

✅ Check KPIs, modify bids or budgets & review keyword performance

✅ Gather information on the brand's audience profiles and develop a content strategy with internal teams

✅ Create progress reports and monitor the performance and effectiveness of marketing campaigns

✅ Research on trends, promotional activities utilized by competitors, and competitive marketing insights

✅ Execute SEO strategies and conduct keyword research

✅ Conduct general administration

✅ Use tweak builders to tweak the content

✅ Ad hoc tasks

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in any field or professional certification in marketing or business-related courses

Experience: 2+ years experience in social media or 1-2 years in digital marketing

Required Skills:

• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software

Preferred Skills:

• Experience with SEO tools and platforms
• Familiarity with marketing automation software
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $3,200 - $5,000 a month

Benefits:

• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay

Working Hours: US work hours (20-40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for digital marketing specialists with 2-5 years of experience and is subject to change based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, focusing on providing remote talent for various business needs.

Company Size: Wing Assistant has 1,001-5,000 employees, offering a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Wing Assistant was founded in 2018, with a history of providing top-tier remote talent to small businesses, startups, executives, and enterprises.

Company Description:

• Wing Assistant offers virtual assistance services, including social media management, executive assistance, data entry, sales calling, and more.
• The company aims to provide affordable and high-quality remote talent to help businesses delegate recurring work.
• Wing Assistant focuses on delivering exceptional customer service and building strong relationships with its clients.

Company Specialties:

• Internet
• Personal Assistance
• Virtual Assistance
• Data Entry
• Spreadsheet Management
• Outbound Communication
• Inbound Communication
• Planning
• CRM Management
• Concierge Services
• Calendaring
• Scheduling
• File Management
• Purchases
• CRM
• Employee Onboarding
• Sales Calling
• SDRs
• Social Media Management

Company Website: wingassistant.com

ASSUMPTION: Wing Assistant's focus on providing remote talent for various business needs makes it an attractive option for candidates seeking flexible and diverse work opportunities.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing or social media management.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, such as Sales and Content.

Work Arrangement: This is a remote, full-time position with US work hours (20-40 hours per week).

Growth Opportunities:

• Advancement to a Senior Digital Marketing Specialist or Marketing Manager role
• Expanding skills and expertise in digital marketing and related fields
• Potential to work on high-impact projects and campaigns

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing.

🌍 Location & Work Environment

Office Type: Remote (100% work-from-home)

Office Location(s): Columbus, Ohio, United States

Geographic Context:

• Columbus, Ohio, is the state capital and the most populous city in Ohio, with a diverse economy and a growing tech industry.
• The city offers a high quality of life, with affordable housing, a vibrant arts scene, and numerous parks and recreational opportunities.
• Columbus has a humid subtropical climate, with warm, humid summers and cold, snowy winters.

Work Schedule: US work hours (20-40 hours per week), with flexibility for some roles to work asynchronously within the US time zones.

ASSUMPTION: The remote work environment offers candidates the flexibility to work from home, with the potential for some roles to have flexible hours or asynchronous work arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Assessment and skills test
• Phone or video screen with the Hiring Manager
• Final interview with the Marketing Manager and/or other team members
• Background check and onboarding

Key Assessment Areas:

• Digital marketing skills and knowledge
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Time management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Include specific examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of Wing Assistant's business and how your skills align with the role's requirements
• Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Digital Marketing, Social Media Management, Content Writing, Campaign Management, SEO, Branding, Lead Generation, Marketing Automation, CRM, Data Analysis, Graphic Design

ASSUMPTION: Wing Assistant's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and alignment with the company's values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (e.g., WordPress, HubSpot, etc.)
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social, etc.)
• Marketing automation software (e.g., HubSpot, Marketo, Pardot, etc.)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM, etc.)

ASSUMPTION: Candidates should have experience with industry-standard tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Exceptional Customer Service
• Continuous Learning and Improvement
• Collaboration and Teamwork
• Integrity and Accountability
• Innovation and Creativity

Work Style:

• Self-motivated and proactive
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Adaptable and open to feedback
• Results-driven and focused on achieving goals

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your digital marketing skills and experience?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Wing Assistant values candidates who align with their company values and work style, with a focus on exceptional customer service, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a remote work environment and maintaining productivity
• Keeping up with industry trends and best practices in digital marketing
• Collaborating effectively with remote teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on digital marketing channels and platforms
• Wing Assistant's remote work environment offers flexibility and the opportunity to work from home
• This role provides exposure to various aspects of digital marketing, with potential for career growth and advancement

ASSUMPTION: This role offers unique benefits and challenges compared to traditional marketing roles, with a focus on digital marketing and a remote work environment.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting keyword research and optimizing website content for improved SEO performance
• Creating and managing a lead generation campaign using email marketing and automation tools

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on digital marketing and campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wing Assistant support the professional development and growth of its employees?
• What are the most challenging aspects of working remotely, and how does the company address them?
• How does Wing Assistant measure the success of its digital marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Prepare for the assessment and skills test by reviewing your digital marketing knowledge and brushing up on your graphic design skills
• Research Wing Assistant's business and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.