📌 Core Information
🔹 Job Title: Digital Marketing Specialist (US)
🔹 Company: Wing Assistant
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and monitoring marketing campaigns across various digital platforms
- Ensuring brand consistency across all accounts and channels
- Managing the contact database and assisting with lead generation activities
- Researching influencers, compatible products, and businesses to form strategic partnerships
- Setting up accounts, liaising with affiliates, and managing affiliate partners’ payouts
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proven track record in executing successful campaigns. The ideal candidate will be comfortable working remotely and collaborating with internal teams to achieve marketing objectives.
📋 Key Responsibilities
✅ Upload videos and graphics, keep the account up-to-date & manage reviews
✅ Develop, execute, and monitor the execution of marketing campaigns on various digital platforms
✅ Ensure consistency of branding across all accounts and channels
✅ Create events or promos to increase customer engagement
✅ Manage the contact database & assist with lead generation activities
✅ Research influencers, compatible products, and businesses to form strategic partnerships
✅ Set up accounts, liaise with affiliates & manage affiliate partners’ payouts
✅ Check KPIs, modify bids or budgets & review keyword performance
✅ Gather information on the brand's audience profiles and develop a content strategy with internal teams
✅ Create progress reports and monitor the performance and effectiveness of marketing campaigns
✅ Research on trends, promotional activities utilized by competitors, and competitive marketing insights
✅ Execute SEO strategies and conduct keyword research
✅ Conduct general administration
✅ Use tweak builders to tweak the content
✅ Ad hoc tasks
ASSUMPTION: The responsibilities listed are a combination of both creative and analytical tasks, requiring a well-rounded digital marketing specialist to excel in this role.
🎯 Required Qualifications
Education: Bachelor's degree in any field or professional certification in marketing or business-related courses
Experience: 2+ years experience in social media or 1-2 years in digital marketing
Required Skills:
- Proven content writing or copywriting experience
- Working knowledge of content management systems
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Preferred Skills:
- Experience with SEO tools and strategies
- Familiarity with marketing automation software
- Knowledge of multiple languages
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make an ideal candidate even more competitive in the digital marketing landscape.
💰 Compensation & Benefits
Salary Range: $3,200 - $5,000 per month (based on experience level: Entry - Expert)
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week)
ASSUMPTION: The salary range provided is based on the experience level and is in line with industry standards for digital marketing specialists in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, focusing on providing remote talent to small businesses, startups, and enterprises for various tasks such as social media management, executive assistance, data entry, and more.
Company Size: With 1,001-5,000 employees, Wing Assistant offers a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Wing Assistant was founded in 2018 and has since grown to become a leading provider of remote talent solutions.
Company Description:
- Wing Assistant offers top-tier remote talent to small businesses, startups, and enterprises for various recurring tasks
- The company specializes in providing affordable and high-quality remote assistance, enabling clients to delegate excess work while focusing on business growth
- Wing Assistant's services include social media management, executive assistance, data entry, sales calling, and more
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's focus on providing remote talent solutions makes it an attractive option for businesses looking to outsource recurring tasks and streamline their operations.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing or a related field.
Reporting Structure: The Digital Marketing Specialist will likely report directly to the Marketing Manager or a similar role within the company.
Work Arrangement: This is a remote, full-time position with US work hours (20-40 hours per week).
Growth Opportunities:
- As Wing Assistant continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role
- The company's focus on upskilling opportunities may provide the chance for the incumbent to develop new skills and advance their career
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's growth trajectory, and the availability of suitable positions within the organization.
🌍 Location & Work Environment
Office Type: This is a remote, work-from-home position with no physical office requirement.
Office Location(s): N/A (remote work)
Geographic Context:
- Columbus, Ohio, is the 14th-most populous city in the United States and the capital of the state of Ohio
- The city is known for its vibrant arts scene, diverse neighborhoods, and numerous parks and green spaces
- Columbus offers a lower cost of living compared to other major US cities, making it an attractive option for remote workers
Work Schedule: US work hours (20-40 hours per week), with flexibility to accommodate different time zones within the United States.
ASSUMPTION: The remote work environment for this role may require the incumbent to have a dedicated workspace and reliable internet connection to ensure productivity and effective communication with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Assessment and/or skills test
- Phone or video screen
- Final interview with the hiring manager
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of successful marketing campaigns you've executed in the past
- Demonstrate your understanding of Wing Assistant's business and how your skills align with the company's mission
ATS Keywords: Digital Marketing, Social Media, SEO, Content Strategy, Campaign Management, Branding, Lead Generation, Partnership Development, Database Management, Graphic Design, Time Management, Communication
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's hiring needs at the time.
🛠️ Tools & Technologies
- Adobe Photoshop, Illustrator, Sketch, InDesign
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Marketing automation software (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the incumbent's areas of focus within the digital marketing realm.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and diverse
- Continuously learning and improving
- Collaborative and supportive
Work Style:
- Remote and flexible work arrangements
- Results-driven and accountable
- Adaptable and resilient
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with a diverse and inclusive team, and do you actively seek out opportunities to learn and grow?
- Do you have strong communication skills and enjoy collaborating with others to achieve common goals?
ASSUMPTION: Wing Assistant's focus on customer-centricity, inclusivity, and continuous learning makes it an attractive option for digital marketing professionals seeking a supportive and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational skills and time management
- Working remotely may present challenges in maintaining productivity and staying connected with the team
- Keeping up with the latest digital marketing trends and best practices may require continuous learning and adaptation
- Dealing with tight deadlines and high-pressure situations may be necessary from time to time
ASSUMPTION: The potential challenges listed above are common to digital marketing roles and can be mitigated with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position may require a broader range of skills, including graphic design and video editing
- Wing Assistant's focus on providing remote talent solutions sets it apart from other companies in the digital marketing space
- Career progression in this role may involve moving into a management position or specializing in a specific area of digital marketing
ASSUMPTION: The comparison points listed above are intended to provide context for this role and may vary depending on the individual's experience and the company's specific needs.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Conducting keyword research and optimizing on-page SEO for a company website
- Managing a paid advertising campaign on Google Ads or Facebook Ads to drive conversions and generate leads
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of tasks the Digital Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the most significant challenges facing the company's marketing efforts, and how does this role address them?
- How does Wing Assistant support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What is the company's approach to work-life balance, and how does that manifest in this remote role?
ASSUMPTION: The key questions listed above are intended to help the applicant better understand the role, the team, and the company culture before making a decision to accept the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've executed in the past
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
