- Job Title: Digital Marketing Specialist (US)
- Company: Wing Assistant
- Location: Columbus, Ohio, United States
- Job Type: Full-time, Remote
- Category: Marketing
- Date Posted: May 5, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and monitoring digital marketing campaigns
- Ensuring brand consistency across all platforms
- Managing the contact database and assisting with lead generation
- Collaborating with internal teams to create content strategies
- Conducting SEO strategies and keyword research
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a proactive approach to staying updated with industry changes.
📋 Key Responsibilities
✅ Campaign Management:
- Develop, execute, and monitor marketing campaigns on various digital platforms
- Ensure consistency of branding across all accounts and channels
- Create events or promos to increase customer engagement
✅ Database Management & Lead Generation:
- Manage the contact database and assist with lead generation activities
- Research influencers, compatible products, and businesses to form strategic partnerships
✅ SEO & Content Strategy:
- Set up accounts, liaise with affiliates, and manage affiliate partners’ payouts
- Gather information on the brand's audience profiles and develop a content strategy with internal teams
- Conduct keyword research and execute SEO strategies
✅ Performance Analysis & Reporting:
- Check KPIs, modify bids or budgets, and review keyword performance
- Create progress reports and monitor the performance and effectiveness of marketing campaigns
✅ Competitor Analysis & Research:
- Research trends, promotional activities utilized by competitors, and competitive marketing insights
✅ General Administration & Ad-hoc Tasks:
- Conduct general administration and ad-hoc tasks as required
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in any field or professional certification in marketing or business-related courses
- Experience: 2+ years experience in social media or 1-2 years in digital marketing
- Required Skills:
- Proven content writing or copywriting experience
- Working knowledge of content management systems
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Compelling portfolio of work over a wide range of creative projects
Preferred Skills:
- Experience with SEO tools and platforms
- Familiarity with marketing automation software
- Knowledge of HTML/CSS and JavaScript
ASSUMPTION: While the required skills are essential for this role, candidates with additional marketing-related skills and experience will have an advantage.
💰 Compensation & Benefits
- Salary Range: $3,200 - $5,000 per month (based on experience level)
- Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 2-5 years of experience working remotely in the US.
📌 Applicant Insights
🔍 Company Context
- Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, connecting businesses with top remote talent for various tasks such as social media management, executive assistance, data entry, and sales calling.
- Company Size: Wing Assistant has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
- Founded: Wing Assistant was founded in 2018, making it a relatively young and dynamic company.
- Company Description:
- Wing Assistant provides small businesses, startups, execs, and enterprises with top 1% remote talent to take over recurring work, allowing clients to focus on growing their businesses.
- The company offers affordable, yet high-quality services, making it an attractive option for clients seeking to delegate excess work.
- Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
📊 Role Analysis
- Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing or a related field.
- Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or a similar role.
- Work Arrangement: This is a remote, full-time position with flexible hours within US work hours (20-40 hours per week).
- Growth Opportunities:
- As Wing Assistant continues to grow, there may be opportunities for career advancement within the marketing department or other areas of the business.
- The company offers upskilling opportunities, allowing employees to develop new skills and take on additional responsibilities.
🌍 Location & Work Environment
- Office Type: Remote (100% Work-From-Home)
- Office Location(s): Not applicable (remote work)
- Geographic Context:
- Columbus, Ohio, is the largest city in Ohio and the 14th-most populous city in the United States.
- The city offers a mix of urban and suburban living, with a cost of living that is lower than many other major US cities.
- Work Schedule: Flexible hours within US work hours (20-40 hours per week)
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening
2. Assessment test (if required)
3. Phone or video screening
4. Final interview with the hiring manager
- Key Assessment Areas:
- Digital marketing knowledge and skills
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Time management and organizational skills
- Application Tips:
1. Tailor your resume to highlight relevant skills and experiences for this role.
2. Include specific examples of your digital marketing campaigns and their results.
3. Showcase your understanding of Wing Assistant's business and how your skills align with their needs.
4. Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest.
- ATS Keywords: Digital Marketing, Social Media, SEO, Content Strategy, Campaign Management, Lead Generation, Branding, Database Management, Graphic Design, Communication, Time Management
- Company Values:
- Exceptionally Supportive Team
- Inclusive Culture
- Fun Work Environment
- Opportunities for Career Growth
- Job Security and Stability
- Upskilling Opportunities
- Work Style:
- Remote work requires strong self-motivation and time management skills.
- Collaboration and communication are essential for working effectively with internal teams.
- A proactive approach to staying updated with industry trends and best practices is crucial for success in this role.
- Self-Assessment Questions:
1. How do you stay organized and manage your time when working remotely?
2. Can you provide an example of a successful digital marketing campaign you've managed, and what made it successful?
3. How do you approach learning new tools or platforms to improve your skills and work efficiency?
⚠️ Potential Challenges
- Remote Work: Working remotely requires strong self-motivation, time management, and communication skills to stay productive and engaged.
- Industry Trends: Digital marketing is a fast-paced industry with constantly evolving trends and best practices. Staying updated and adaptable is essential for success.
- Work-Life Balance: While Wing Assistant offers flexible hours, maintaining a healthy work-life balance is crucial for long-term success and job satisfaction.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. Social Media Manager:
- Both roles focus on digital marketing, but the Social Media Manager role is more specialized in social media platforms and strategies.
- The Digital Marketing Specialist role is broader, encompassing SEO, content strategy, and other digital marketing channels.
- Industry-Specific Context: Digital marketing roles may vary depending on the industry and the specific needs of the company.
- Career Path Comparison: Digital Marketing Specialists can progress to roles such as Marketing Manager, Senior Marketing Manager, or even Chief Marketing Officer (CMO) with experience and career growth.
📝 Sample Projects
- Campaign Management: Develop and execute a marketing campaign for a new product launch, including creating content, managing social media ads, and tracking performance.
- SEO Strategy: Conduct keyword research and on-page optimization for a client's website to improve search engine rankings and organic traffic.
- Content Strategy: Collaborate with internal teams to create a content strategy for a client's blog, including topic research, content creation, and scheduling.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges facing the marketing department currently, and how can this role help address them?
2. How does Wing Assistant support the professional development and growth of its employees?
3. Can you describe the team structure and how this role will collaborate with other departments?
4. What are the key performance indicators (KPIs) for this role, and how will success be measured?
5. How does Wing Assistant foster a fun work environment, especially in a remote setting?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/getwingapp/a0d6cce3-875d-4a72-a748-c73f2b3688c0).
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare a cover letter that demonstrates your understanding of Wing Assistant's business and how your skills align with their needs.
- If applicable, prepare examples of your digital marketing campaigns and their results.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
