Digital Marketing Specialist, Web

📌 Core Information

🔹 Job Title: Digital Marketing Specialist, Web

🔹 Company: Scenic Tours Europe Ag

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Maintaining and updating website content for Scenic and Emerald Cruises.
• Collaborating with global web teams to ensure brand consistency.
• Implementing SEO strategies and assisting with email marketing.
• Monitoring and ensuring the seamless performance of the website.

ASSUMPTION: The role involves routine collaboration with international teams, indicating a need for strong communication skills and a comprehensive understanding of digital marketing techniques.

📋 Key Responsibilities

✅ Maintain and update content on Scenic and Emerald Cruises Canadian websites, including landing pages, blogs, and promotional content.

✅ Coordinate website updates with the global web team to ensure consistency and adherence to brand standards.

✅ Implement content updates based on briefs from Directors and other stakeholders.

✅ Assist with SEO efforts such as on-page optimization and blog publishing.

✅ Support email marketing by coordinating with CRM specialists on campaign implementation and taxonomy management.

✅ Monitor website performance and report any issues for resolution.

✅ Ensure updates are executed accurately and on time to support marketing campaigns.

ASSUMPTION: The responsibilities imply a requirement for effective problem-solving skills and an ability to manage multiple projects concurrently.

🎯 Required Qualifications

Education: A degree or diploma in marketing, communications, or a related field.

Experience: 1-2 years of experience in website content management or digital marketing.

Required Skills:

• Basic CMS experience (Sitecore preferred, Wordpress is a plus).
• Understanding of SEO and digital marketing best practices.
• Strong organizational skills and attention to detail.

Preferred Skills:

• Basic UX knowledge.
• A proactive approach to problem-solving and ownership of tasks.

ASSUMPTION: Emphasis on CMS and SEO skills suggests these are critical for achieving team objectives and enhancing digital presence.

💰 Compensation & Benefits

Salary Range: $50,000.00 to $53,000.00, commensurate with experience

Benefits:

• Four weeks vacation.
• A generous health and wellness account.
• Opportunities to engage with international travel industry leaders.

Working Hours: 40 hours per week, typical for full-time roles.

ASSUMPTION: Benefits tailored to support a work-life balance and employee wellness, likely enhancing job satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements, focusing on luxury cruises and tours.

Company Size: 201-500 employees, indicating a medium-sized company where diverse roles might exist.

Founded: 1986, bringing nearly four decades of experience in luxury travel.

Company Description:

• Renowned for luxury river and ocean cruises as well as handcrafted land journeys.
• Offers ultra-luxury Scenic Eclipse ocean voyages and 5-star river cruises.
• Focuses on unparalleled dining and enriching exploration.

Company Specialties:

• Luxury Travel
• Luxury Tours
• Luxury Cruises

Company Website: https://www.scenic.com.au/

ASSUMPTION: The company's global reach suggests exposure to diverse travel industry best practices and innovative project participation.

📊 Role Analysis

Career Level: Entry-level to early career, with potential for growth into more senior marketing roles.

Reporting Structure: Reports to the Digital Performance Marketing Manager, suggesting a structured hierarchy.

Work Arrangement: On-site role in Vancouver, fostering team collaboration and immediate communication.

Growth Opportunities:

• Exposure to a global market and digital marketing strategies.
• Potential to lead digital campaign initiatives with growing experience.
• Networking with luxury travel industry leaders.

ASSUMPTION: A structured growth trajectory likely focuses on skill development and leadership in digital marketing domains.

🌍 Location & Work Environment

Office Type: Corporate office environment, emphasizing professionalism and teamwork.

Office Location(s): Vancouver, British Columbia, Canada

Geographic Context:

• Vancouver offers a vibrant tech scene ideal for digital marketing professionals.
• The location provides access to diverse cultural and recreational activities.
• Known for being a hub for innovative industries.

Work Schedule: Standard office hours aligning with business operations and coordination with international teams when needed.

ASSUMPTION: Environment likely supports creativity and innovation due to the dynamic nature of digital marketing work in Vancouver.

💼 Interview & Application Insights

Typical Process:

• Initial application submission and resume screening.
• First-round interviews, probably focusing on technical skills.
• Final interviews with emphasis on cultural fit and problem-solving.

Key Assessment Areas:

• Digital marketing knowledge and experience.
• Ability to adapt to evolving digital platforms.
• Cultural fit and teamwork capabilities.

Application Tips:

• Highlight CMS experience and SEO achievements in your resume.
• Prepare a portfolio demonstrating web content management skills.
• Research Scenic Group's brand positioning and past campaigns.

ATS Keywords: Digital Marketing, SEO, Website Management, Email Marketing, CMS Experience

ASSUMPTION: The application process emphasizes showcasing practical experience and a proactive approach to digital marketing challenges.

🛠️ Tools & Technologies

• CMS systems (Sitecore, Wordpress)
• SEO analytics tools (Google Analytics, SEMrush)
• Email marketing platforms (e.g., Mailchimp)

ASSUMPTION: Proficiency in key digital marketing tools is critical to optimize web performance and manage content effectively.

👔 Cultural Fit Considerations

Company Values:

• Commitment to luxury and quality experiences.
• Dedication to customer satisfaction and detail.
• Collaboration and teamwork to enhance operations.

Work Style:

• Proactive and detail-oriented.
• Creative problem-solving and analytical thinking.
• Ability to work in fast-paced environments and meet tight deadlines.

Self-Assessment Questions:

• Do you have experience with website content management systems?
• How do you approach problem-solving in a digital context?
• Are you comfortable coordinating with international teams?

ASSUMPTION: Employees who align with the company's luxury travel ethos and exhibit strong initiative are likely to thrive here.

⚠️ Potential Challenges

• Managing diverse and simultaneous marketing campaigns.
• Navigating the fast-paced dynamics of digital platforms.
• Coordination with global teams across different time zones.
• Adapting to rapidly changing digital marketing trends.

ASSUMPTION: Challenges are typical of roles requiring synchronization between creative and technical digital marketing tasks.

📈 Similar Roles Comparison

• More technologically-focused than traditional marketing roles.
• Greater emphasis on web analytics and data-driven decision-making.
• Leadership opportunities arise through successful campaign management.

ASSUMPTION: This role is ideal for those seeking to expand digital marketing expertise in luxury travel.

📝 Sample Projects

• Redesigning website landing pages to improve user engagement.
• Implementing SEO strategies to boost search engine rankings.
• Coordinating a digital campaign for a new cruise launch.

ASSUMPTION: Sample projects should align with Scenic's luxury brand and focus on customer engagement and experience.

❓ Key Questions to Ask During Interview

• How does Scenic adapt its marketing strategies to different customer demographics?
• What are current challenges in your digital marketing efforts?
• How is success measured for digital campaigns at Scenic?
• What training opportunities are available to employees?
• How does Scenic ensure consistency in its global digital presence?

ASSUMPTION: Questions should explore how marketing objectives align with Scenic's overall business and product strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your portfolio focusing on web content and SEO work.
• Research Scenic and its competitors in the luxury travel market.
• Prepare for interviews by revisiting key digital marketing concepts.
• Follow up on your application status appropriately.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.